Alina Kacanovskaja-Godzik

Digital Marketing Expert at Volkswagen Financial Services (Poland)
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • litewski Native or bilingual proficiency
  • rosyjski Native or bilingual proficiency
  • angielski Professional working proficiency
  • polski Native or bilingual proficiency
  • niemiecki Limited working proficiency

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Robert Kłoczko

Rekomenduję Alinę jako osobę od szeroko rozumianego digital marketingu. AdWords/ADS, Analytics / marketing efektywnościowy - w tych obszarach Alina jest doskonałym planistą i egzekutorem. Poza świetnymi kompetencjami merytorycznymi jest bardzo koleżeńską, ciepłą i empatyczną osobą, która bardzo dobrze funkcjonuje we współpracy w zespole i w celujący sposób zarządza też osobami, które wchodzą w skład jej komórki w firmie. Zdecydowanie polecam Alinę - w każdej firmie jako element przewagi konkurencyjnej.

Adam Widawski

I was Alina's 1:1 English tutor in 2020-21. Her command of English language is excellent across multiple areas of knowledge which I had a chance to assess during the several months of our cooperation. Alina can discuss topics across disciplines outside of her professional expertise with clarity and analyse ideas critically in a debate. She's curious to learn about new ideas and to develop her own. She's an articulate, communicative and eloquent English language user.

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Credentials

  • DIMAQ
    IAB
    Dec, 2018
    - Sep, 2024

Experience

  • Volkswagen Financial Services (Poland)
    • Poland
    • Financial Services
    • 200 - 300 Employee
    • Digital Marketing Expert
      • Mar 2022 - Present
  • PZU
    • Poland
    • Insurance
    • 700 & Above Employee
    • Performance Marketing Coordinator
      • Nov 2018 - Mar 2022

      Implemented Google Marketing Platform and Google Analytics 360 and developed and executed dedicated data strategies in Google Stack environment.Cooperated with Google and Facebook to deliver highest level of insights and best practices.Recommended and executed digital and e-commerce strategies and delivered best performance by daily optimization of campaigns. Managed cost-effectively creative campaigns in Google Ads, Paid Social and RTB.Led web analytic – Google Analytics 360, Campaign Manager, Google Tag Manager and responsible for landing pages development (UX, Conversion Rate optimization).Managed people and worked on digital upskilling of team members.Cooperated and setted ways of working with Media Agency and cooperated with media team regarding all digital campaigns. Show less

    • Senior E-marketing Specialist
      • Jan 2016 - Oct 2018

      Recommended and executed digital and e-commerce strategies and delivered best performance by daily optimization of campaigns. Managed cost-effectively creative campaigns in Google Ads, Paid Social and RTB; supervised affiliate agency to deliver best campaigns results.

    • Senior Media Specialist
      • Mar 2015 - Dec 2015

      Led strategy development of integrated media campaigns, including construction of media plans, briefs, budgets, tactics and project timelines. Provided qualitative and quantitative analysis of media findings to apply to future campaigns; oversaw media agency work, led negotiations, audit of the contract, prepared guidelines for media pitch.Collaborated with Marketing teams from PZU Group in Baltics and Ukraine.

  • Starcom Mediavest Group
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • From Media Assistant to Senior Communication Planner
      • Mar 2009 - Feb 2015

      Managed client media budget during the year - re-phasing, cuts, changes. Planned and bought all media, prepared non-standard media recommendations. Carried out post-campaign analyses, competition analyses, maintained an expert knowledge of media landscape, trends and emerging media. Cooperated with foreign contractors, trained new employees. Managed client media budget during the year - re-phasing, cuts, changes. Planned and bought all media, prepared non-standard media recommendations. Carried out post-campaign analyses, competition analyses, maintained an expert knowledge of media landscape, trends and emerging media. Cooperated with foreign contractors, trained new employees.

Education

  • Uniwersytet Warszawski
    Magister (Mgr), Zarządzanie, specjalizacja Marketing
    2010 - 2012
  • Uniwersytet Warszawski
    Magister (Mgr), Stosunki międzynarodowe
    2001 - 2007

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