Alina Balosu
User Acquisition Manager at Mondly by Pearson- Claim this Profile
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English Full professional proficiency
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French Elementary proficiency
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Italian Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Credentials
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AdWords Individual Qualification
GoogleOct, 2015- Sep, 2024 -
Google Analytics Platform Principles
Google
Experience
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Mondly by Pearson
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Romania
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Technology, Information and Internet
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1 - 100 Employee
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User Acquisition Manager
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Apr 2019 - Present
In my role as User Acquisition Manager, I've consistently fueled Mondly's growth, expanded the user base, and established the app as a leader in the language learning market. Responsibilities: Strategic Acquisition Planning: Develop highly complex user acquisition strategies at a global level (45+ markets), ensuring alignment with Mondly's overall growth objectives. Multi-Channel Campaign Management: Oversee the end-to-end execution of app & web user acquisition campaigns across major digital platforms, including Meta, Google, Apple Search Ads, TikTok, Twitter, etc. Budget Management: Manage substantial marketing budgets (scaled at 100% YoY), allocate resources effectively, and optimize spending to achieve the highest possible return on investment. Advanced Ad Attribution & Tracking Expertise - including setup of SKADNetwork prediction models translatable to successful user acquisition campaigns for iOS users. Performance Analysis: Utilize app intelligence tools (both external and custom-designed) to monitor campaign performance, track key performance indicators (KPIs), and identify opportunities for improvement. Implement A/B testing and iterate campaigns for continuous optimization. Market Research: Stay on top of industry trends, competitive intelligence, and user preferences in the language learning space. Translate insights into actionable strategies to maintain a competitive edge. Funnel Optimization: Collaborate with the product and UX teams to enhance user onboarding experiences, and increase in-app monetization through various A/B tests. Team Leadership: Lead and mentor a team of 7 acquisition & creative specialists, providing guidance, setting goals, and fostering a culture of innovation and performance. Reporting and Communication: Regularly report on acquisition metrics, campaign performance, and ROI to senior management, and communicate insights and recommendations for future strategies. Show less
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Webs9 Inc.
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Romania
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Advertising Services
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1 - 100 Employee
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Online Marketing Specialist
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Jul 2012 - Apr 2019
Paid advertising (PPC) Advanced knowledge of Google Ads (certified expert), LinkedIn, Instagram and Facebook campaigns Build, maintain & optimize paid campaigns to achieve objectives Training / support other major Marketing departments on optimizing paid campaigns across main advertising platforms Identify opportunities & analyze KPIs to diversify campaigns A/B testing & measuring ad variations of text ads, ad groups, keywords and bid strategies. Social Media Marketing: Manage social media channels & optimize content to drive results for various clients in the US, Canada, UE and Romanian markets Develop social media strategies to evaluate & identify the most effective channels in reaching target audiences Track, measure & report on social media campaign results using Analytics tools (Google Analytics, Hootsuite, and others) SEO: Develop content strategies to maximize SEO performance Develop keyword strategies to increase rankings on all major search engines Run analysis on keywords, competititor audits, site architecture & technical infrastructure Use of third-party tools to identify opportunities regarding development of SEO content/technical strategies such as Google Search Console, Moz etc. App Stores analysis and optimization (ASO) Create technical guidelines for developers and designers that maximize search engine potential (on-page optimization) including URL structure, schema markup, etc. Understand WordPress, HTML/CSS (basic) Perform regular audits of SERP rankings and link structure, sitemaps, page speed and mobile performance Reporting / Tracking: Advanced understanding of web-analytics (Google Analytics), Google Tag Manager, social media analytics and other third-party tools Hands on implementing & interpreting advanced reports Project Management Analyze, plan and launch content marketing, SEO and PPC Strategies Prioritize initiatives based on level of impact & effort Team Training & support in executing day-by-day tasks & objectives Show less
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Education
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2009 - 2011
Transilvania University of Brasov
Master's degree, International Relations and Affairs -
2005 - 2008
Romanian - American Unversity of Bucharest
Bachelor of Business Administration (BBA), Management & Marketing
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