Alina Ishchenko
Marketing Project Manager at Project Ukraine- Claim this Profile
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English Limited working proficiency
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Bio
Nataly Gagarina
Alina Is passed successfully Hillel QA course where I was educate her. I was very glad that Alina was my student. She is very talented and responsible student. She is take fast the theory and get brilliant results during the practice tasks. I can mentioned that she is self motivated person. All tasks was done over required. And I saw that the themes that we passed was took in a full volume and even more with all additional materials. To summaries she was a great student and hope will be perfect QA specialist.
Nataly Gagarina
Alina Is passed successfully Hillel QA course where I was educate her. I was very glad that Alina was my student. She is very talented and responsible student. She is take fast the theory and get brilliant results during the practice tasks. I can mentioned that she is self motivated person. All tasks was done over required. And I saw that the themes that we passed was took in a full volume and even more with all additional materials. To summaries she was a great student and hope will be perfect QA specialist.
Nataly Gagarina
Alina Is passed successfully Hillel QA course where I was educate her. I was very glad that Alina was my student. She is very talented and responsible student. She is take fast the theory and get brilliant results during the practice tasks. I can mentioned that she is self motivated person. All tasks was done over required. And I saw that the themes that we passed was took in a full volume and even more with all additional materials. To summaries she was a great student and hope will be perfect QA specialist.
Nataly Gagarina
Alina Is passed successfully Hillel QA course where I was educate her. I was very glad that Alina was my student. She is very talented and responsible student. She is take fast the theory and get brilliant results during the practice tasks. I can mentioned that she is self motivated person. All tasks was done over required. And I saw that the themes that we passed was took in a full volume and even more with all additional materials. To summaries she was a great student and hope will be perfect QA specialist.
Experience
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Project Ukraine
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Project Manager
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Sep 2023 - Present
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Ruliad
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Project Manager
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Sep 2023 - Present
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Senior Marketing Manager
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Mar 2017 - Sep 2023
• 6+ years of work experience in the B2B segment; • Site layout on CMS WordPress with SEO optimisation with further technical support and performance tracking; • Independent application of the basic principles of SEO optimization; • Management of social networks (Facebook, Instagram); • Planning and coordination of activities to attract leads; • Creation of lead magnets; • Work with external advertising tools; • Work with key marketing KPIs (CPI,CTA,CTR ROI, etc.); • Organization of offline advertising events (familiarization with the brand/advertisement of new product groups, etc.); • Creation of marketing materials for the sales department; • Full analysis of competitors with identification of strengths and weaknesses; • Interaction with the marketing team for the development of lead generation materials (setting up technical specifications for content creation); • Interaction with the sales department for the competent creation of advertising companies with the aim of maintaining the interest of existing and new customers; • Experience with Adobe Photoshop/Lightroom/Premier PRO/ Canva/Crello; • Google ADS/Facebook ADS settings; • PCC: 1. Location of ad groups; 2. Compilation of the semantic core and negative words; 3. Setting up retargeting; 4. Selection of titles, text of ads and creation of banners; 5. Competent distribution of the budget, etc. • Working with analytical tools and data analysis, identifying trends and recommendations for optimizing advertising campaigns; • Development of the company's promotion strategy on the Internet; • Compilation of advertising banners with sales scripts; • Management of Google Analytics etc.; • Development of a plan of advertising activities in order to promote the brand on the market; • Control of content and work of designers; • Negotiations with suppliers of brands for the purpose of advertising; • Analysis of the effectiveness of advertising companies; • Planning, development and implementation of advertising companies; Show less
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WordPress site layout
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Nov 2021 - Apr 2022
https://justcompservice.com/ • The full cycle of bringing the brand to the market (brand legend, slogans, logo, etc.); • Site layout on CMS WordPress with SEO optimization with further technical support and performance tracking; • Implementation of test scenarios; • Working with requirements; • Installation and testing of site components; • UI/UX testing; • Setting up Google ADS/Facebook ADS (full cycle from creating ads, banners to performance analysis); • Site performance testing; • HTML, CSS editing; • Preparation of test documentation; • Working with plugins, testing; Show less
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Education
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2023 - 2023
Hillel IT School
QA Manual -
2013 - 2018
Prydniprovska State Academy of Civil Engineering and Architecture
Master of Engineering - MEng, Foundation designer in folding minds
Community
