Alina Catanescu
at Vivre Deco- Claim this Profile
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English Professional working proficiency
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French Elementary proficiency
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Romanian Native or bilingual proficiency
Topline Score
Bio
Credentials
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First Certificate in English
Cambridge English Language AssessmentJun, 2011- Nov, 2024 -
Certificat Profesional in Management, Codecs, Open University
CODECSApr, 2010- Nov, 2024
Experience
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Vivre Deco
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Romania
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Retail
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1 - 100 Employee
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Apr 2020 - Present
Furniture, lighting, decorations (including Christmas Decorations) and garden products.As Business Unit Manager I am responsible for 45% from the total turnover of Vivre and coordinating a team of 10 people: 5 Category Managers, 3 Category Operation Specialists, 1 Online Sale Specialist and 1 Online Documentation Specialist.Main achievements:- creating and maintaining the best team, with great results and success driven- increased furniture category by 30%- increased lighting category by 70%- increased garden category by 50%- achieved every quarter target kpi's- developing together with CCO and implementing the strategy for suppliers (commercial conditions)- forecast own stock and assure that the purchasing stock runs in DOS agreed- very good relationship with all the other departments: IT, marketing, warehouse etc.- 350 suppliers from all EU and Turkey in portfolio- imports from VietnamMain activities:- Responsible for the targets every quarter/year- Provide leadership and support every member team, to achieve their target- Participate in commercial strategy plan and implementing the strategy during the whole year- Guide the team in achieving all the commercial conditions from the suppliers- Reporting to CCO- Developing and implementing projects for efficiency: IT projects, reports projects, developing new channels- Taking action to reduce return rate: analyzing categories, suppliers, products together with the team- Follow the commercial plan every day- Good knowledge of selling products and following trends- Good coverage of category: a balance to cover all the levels of products, from different suppliers Show less
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May 2019 - Apr 2020
I develop and follow the company strategy for the categories: home textiles, bathroom accessories, bathroom textiles, curtains and drapes.Place appropriate orders to ensure product availability that meets consumer demands, following DOS kpi. Taking care to meet the net sales target and margin target for every month, quarter, year.Establish and develop the range of products, together with the Business Unit Manager and driving through company strategy.I develop and maintain cordial relationship at all times with suppliers from EU and Turkey, establishing the range of products suitable for our website.I negotiate all the acquisition prices and commercial conditions (Back Rebate, Back Sale Money, discounts, payment terms, delivery terms). Show less
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Sep 2016 - May 2019
Meet& Negotiate with existing suppliers regarding contractual terms (prices, delivery time) and develop a growth strategy;Commercial analysis: in-depth understanding of the product/industry specifications, comparison of prices and history of sales;Develops proposals for acquisitions according to the sales calendar (targets, KPIs) and supervises implementation in the website;Special projects to ensure Vivre is the most relevant resource for home & living in the region.
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Sep 2007 - Jul 2016
Responsible for the financial analysis of profit and loss and/or balance sheet accounts; In charge with the coordination, development and generation of standard financial reports; Management of the Finance & Accounting Department; Responsible with the development of financial strategy over medium and long term, financial analysis; Contract budgeting and management; Costs analysis, reporting; Bank relationship; Sales responsible: between 2007-2013 I managed the sales department having achieved the highest import of ~1 million USD / year and highest sales income of ~600 000 euro/year; Responsible for international and national suppliers: negotiating and agreeing contracts and monitoring their progress, checking the quality of service provided; liaising between suppliers, manufacturers, relevant internal departments and customers; Responsible for the Quality Management System (Certificate SR EN ISO 9001:2000, for 3 years). Show less
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Mar 2005 - Sep 2007
In charge with primary accounting, time management for workers, HR, cash flow, contracts.
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Aluminium Architectural Products SRL
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Bucharest, Romania
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Administrative Assistant
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Mar 2004 - Mar 2005
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Education
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Leadership Management International Romania
Leadership Management International -
The Open University Business School
Professional Certificate in Management of The Open University, Management, general -
Universitatea „Politehnica” din București
Engineering Bachelor’s Degree, Industrial Economics Engineering