Experience

Rigla

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• CRM Marketing Manager

  • Apr 2021 - Present

  Responsibilities:— Development from scratch and implementation of a marketing strategy plan through CRM (Mindbox)— Working with a client base of more than 1.5 mln users— Setup and managing of marketing campaigns (email, app-push, pop-up. etc.)— Using RFM segmentation to personalize the customer journey— Setting up tools on the site for CES evaluation, collecting NPS feedback— Calculation of the budget for launching marketing campaigns— A/B testing of copywriting, content, letter templates— Analysing benchmarks, competitors and campaigns performance, proposing improvements— Setting tasks for reports on the dynamics of key indicators— Collaborating with relevant stakeholders to ensure communications and campaigns are client focused, compliant and aligned with business requirements



EmailSoldiers

• United States
• Advertising Services
• 1 - 100 Employee

• Senior CRM Specialist

  • Jan 2020 - Feb 2021

• Email Marketing Manager

  • Mar 2018 - Jan 2020

  From assistant to Senior CRM manager in a top Russian full service marketing and advertising agency.Key responsibilities:— Implementing the customer communication plan through CRM (Mailchimp, Mindbox, Exponea, etc.)— Segmenting the client database to increase profitability— Running and launching campaigns (for L'oreal brands, Miele, etc.)— Collaborating with designers and copywriters— A/B testing of copywriting, content, letter templates— Providing reports for clients using Excel and Google Analytics— Driving the document flow process



Jewelry Company "Silver"

• Content Manager

  • Oct 2016 - Mar 2018

  — Preparation of a content plan— Promotion and development of groups in social networks— Writing and posting news, informational and advertising SEO materials— Preparation of email campaigns— Analysis of the effectiveness of email campaigns (Yandex Metrika, Google Analytics)— Analysis of competitors' activity in social networks (JagaJam, Popsters, Yandex Blogs)— Organization of photo shoots — Preparation of a content plan— Promotion and development of groups in social networks— Writing and posting news, informational and advertising SEO materials— Preparation of email campaigns— Analysis of the effectiveness of email campaigns (Yandex Metrika, Google Analytics)— Analysis of competitors' activity in social networks (JagaJam, Popsters, Yandex Blogs)— Organization of photo shoots



Ayrosa | IT Agency

• Russian Federation
• IT Services and IT Consulting
• 1 - 100 Employee

• Content Manager

  • Oct 2015 - Oct 2016

  — Preparation and implementation of the content plan— Writing and posting of news, informational and advertising SEO materials— Preparation of email campaigns— Reputation management (processing reviews on Yandex Market, etc.)— Design of Youtube channels, placement and SEO optimization of videos — Preparation and implementation of the content plan— Writing and posting of news, informational and advertising SEO materials— Preparation of email campaigns— Reputation management (processing reviews on Yandex Market, etc.)— Design of Youtube channels, placement and SEO optimization of videos



Insurance Group Companion

• Public Relations Specialist

  • Jan 2015 - Sep 2015

  — Writing press releases, corporate news— Creating presentations— Solving clerical issues — Writing press releases, corporate news— Creating presentations— Solving clerical issues



ITV Group

• Content Editor

  • Aug 2014 - Oct 2014

  — Writing technical articles, press releases for the company's website — Preparation of texts for presentations — Writing technical articles, press releases for the company's website — Preparation of texts for presentations