Experience

DBM Consultants

• Australia
• Market Research
• 1 - 100 Employee

• Senior Consultant

  • Feb 2023 - Present

• Consultant

  • May 2022 - Feb 2023



Zimmermann

• Australia
• Retail
• 700 & Above Employee

• Assistant Store Manager

  • Oct 2018 - Apr 2022

• Capri, Italy - Overseas Assignment

  • Apr 2019 - Aug 2019

  Setting up the first Italian Zimmermann store in Capri. Helping out the team with the sales targets over the European high summer.



Career break

• Relocation - Italy, Europe

  • Jan 2017 - Oct 2018

  In support of my husband’s career our family relocated to Lucca, Italy. In support of my husband’s career our family relocated to Lucca, Italy.



Zimmermann

• Australia
• Retail
• 700 & Above Employee

• Sales Associate

  • Nov 2014 - Jan 2017



Freelance

• Freelance Market Research Consultant

  • Feb 2012 - Nov 2014



Hanes Brands Australasia

• Australia
• Retail
• 700 & Above Employee

• Insights Manager - Footwear, Outerwear, Sports & Homewares Division

  • Sep 2011 - Feb 2012

• Consumer Insights Manager, Footwear, Outerwear & Sport Division

  • Nov 2009 - Aug 2011

• Project Research Manager - Primary Research/Consumer Insights

  • Nov 2008 - Nov 2009

  Manage all primary Pacific Brands Group Research, including Tracking & Segmentation Studies- Project Manage all group research projects, including liaising and negotiating with external market research suppliers- Roll-out results through businesses and manage updates- Regular dialogue with internal stakeholders to identify research needs- Liaise with media agencies regarding monthly competitive reports, media schedules, Share of Voice reports, etc.- Assisting in putting together Marketing Plans, Brand Strategies and Brand Reviews- Organising & conducting consumer insights presentations and monthly Business WIP meetings

• Underwear/Babywear Category Analyst & Market Research Expert

  • Dec 2004 - Nov 2008

  This role was primarily responsible for analyzing customer specific, market and consumer data in order to make business-building recommendations and develop high quality analysis-based supporting presentations.- Collate, cleanse, analyse and present category planning information to support recommended category initiatives- Plan, facilitate and support category planning workshops and deliver persuasive presentations- Identify, quantify, track and evaluate category planning initiatives and recommendations to assist in business decisions - Assist in putting together the Underwear & Hosiery Strategy - Conduct ASTEROID training sessions for all divisions of Pacific Brands- Suppliers Account Management and contract negotiation- Regular dialogue with the business units to identify research needs- Manage external market research providers



Roy Morgan

• Australia
• Market Research
• 200 - 300 Employee

• Account Manager

  • Dec 2003 - Dec 2004

  Under the direction of Group Account Manager, duties included:- Liaise with clients regarding project, clarify technical and operational issues associated with projects under direct control- Prepare draft reports, presentations and written proposals as required by clients- Establish time schedules, specifications and required results for project, and ensure these are communicated to relevant production departments- Ensure documentation regarding job design, costing, invoicing, etc. is created and maintained- Conduct training sessions for clients and internal staff- Monitor production process and liaise with Production Manager to ensure on-time delivery and quality control

• MediaPlanner Analyst

  • Aug 2001 - Nov 2003

  Under the direction of General Manager - Analysis, duties included:- Liaise with Project Manager to ensure clear understanding of project brief, and familiarity with screening and questionnaire design- Write specifications for the analysis of U.K. radio and TV data, based on project brief and advice from Project Manager- Liaise with Project Manager, Training Manager and General Manager regarding any inconsistencies in the data, and appropriate analysis and weighting techniques- Ensure final tabulations are clear and well laid out, and that they satisfy the client's objectives- Fully document all analysis and other commonly used procedures, including estimates, assumptions, editing and data manipulation



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Senior Market Researcher

  • 1998 - 2001

  Under the direction of the Data Processing Manager for Romania, duties included: - To service existing clients with Retail Audit Reports, Cruiser and Inf*Act software; checking, preparing and processing data - To prepare presentation materials for the company’s marketing campaigns - To deal with databases (Inf*Act software for Retail Audit data analysis) - Coordinate projects in the Emerging Markets region (Romania, Bulgaria, Slovenia) - Communicate effectively with all ACNielsen ‘s offices in Emerging Markets region (Cyprus, Bulgaria, Hungary, etc.) on specific requirements of each project - To ensure best quality checks and on time deliveries - To develop system for workload estimation and tracking - To provide justified project timings