Alina Boldyreva
The Director of Marketing Department at FINVAL Group of Companies- Claim this Profile
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Английский Professional working proficiency
Topline Score
Bio
Credentials
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сертификат "Цифровое производство"
Zyfra CompanyMar, 2019- Oct, 2024
Experience
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FINVAL Group of Companies
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Industrial Machinery Manufacturing
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1 - 100 Employee
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The Director of Marketing Department
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Jun 2016 - Present
Professional Experience The Director of Marketing Department in machine tool Holding "Finval" Production and sale of metalworking machines and tools, robots, IT services, digitalization of industry June 2016 – present time Responsibilities: full responsibility for marketing and promotion for Holding companies • Marketing management of Holding structure in the field of industrial engineering and metalworking, integration of domestic software, IT products, digitalization of industry • Preparation and implementation of marketing strategies in the segment of high-tech products, robotics, engineering. • Creation of a strategy to promote the products and services of the holding companies, market analysis, gross profit maximization, client events, PR and communications. Achievements: Prepared and realized the following: • Consolidation strategy for the production of metalworking tools (consolidation of 60 plants into the structure of one Holding) • The strategy of creation of universal center "National machine-tool technologies" • Start strategy of high-tech equipment for OEM product • Robotics promotion strategy • Strategy of promotion services for industry digitalization (engineering) • Strategy for promotion of sheet metal processing equipment • Strategy for new companies creation in the field of digitalization and engineering • Strategies for promoting products and services in certain regions of Russia and the CIS • Development and realization of roadmaps for actual markets and new promising areas Strategies for release of civilian products for factories of defense industry complex Show less
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Торгово-производственный Холдинг "Русклимат"
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Russian Federation
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Computers and Electronics Manufacturing
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1 - 100 Employee
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The head of the direction
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Mar 2011 - Jun 2016
The head of the direction Trade Manufacturing Holding “Rusklimat” Responsibilities: • Development of OEM product Achievements: • Created and realized the first axial pipeline system in Russian market • Development, production and start of sales for pipe fittings range (500 SKU) (idea, drawings, tests, certification, sales, service, disposal). • Arranged production in 6 countries • Created and realized marketing and sales strategy for 5 years period in the engineering products segment. Show less
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Maxlevel
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Россия
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Brand Manager
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Jan 2009 - Mar 2011
Brand-Manager Maxlevel Holding, sales of plumbing, heating and water supply systems Responsibilities: The development and presentation of shower cabins and faucets (OEM product) on the Russian market Achievements: Project realization in a short time and conditions of a limited budget for promotion Brand-Manager Maxlevel Holding, sales of plumbing, heating and water supply systems Responsibilities: The development and presentation of shower cabins and faucets (OEM product) on the Russian market Achievements: Project realization in a short time and conditions of a limited budget for promotion
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Education
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2016 - 2017
Digital Marketing Institute
Professional Diploma in Digital Marketing, Digital Marketing -
2002 - 2008
Российская академия народного хозяйства и государственной службы при Президенте РФ (РАНХиГС)
Политико-правовое управление, Маркетинг/Управление маркетингом -
2016 - 2016
Московский Государственный Университет им. М.В. Ломоносова (МГУ)
Стратегический маркетинг; Управление проектами -
2016 - 2016
Digital Marketing Institute
Head of marketing, digital marketing
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