PR, Comms & Employer Brand Lead

• Mar 2022 - Present

I’m building the Employer Brand strategy, internal and external communications from scratch. A few words about my approach: - I’m more about communications than marketing itself: I know why, what, how, whom to give the information and what impact it might bring -The marketing tasks I’m responsible for doing are about data, research and in-depth interviews -The creative part which does not meet business needs is a waste of money unless you only intended to make people smile -I’m an adherent of the JTBD framework Show less

Marketing Communication Consultant

• Mar 2021 - Present

I have worked in different domains with building a brand and communication strategy to help emerging brands achieve broad awareness. The project examples are: the communication strategy for promoting Ukraine as a travel destination, hosting a festival of electronic music, the marketing strategy for a medical clinic, the employer brand strategy for a fintech company. I have worked in different domains with building a brand and communication strategy to help emerging brands achieve broad awareness. The project examples are: the communication strategy for promoting Ukraine as a travel destination, hosting a festival of electronic music, the marketing strategy for a medical clinic, the employer brand strategy for a fintech company.

PR & Comms Director

• Apr 2012 - Mar 2021

In this role, I used to work with all the target audiences to show the company as a solid partner for clients, a great employer and the best place to work for employees. I promoted the company's experts, practices, learning programs and boosted the brand of the group of companies (a branch in Ukraine, a branch in the USA, a sales-office in Israel, an IT Аcademy for children, a charity foundation). Also, I looked for new ways for the company to engage its target audiences by making creative campaigns, content marketing, collaborations and other direct-to-audience executions.As a team manager, I led a team and was in charge of hiring, training, onboarding, building processes, task distribution for the team, financial planning, creating guidelines, handbooks, instructions from scratch.My areas of expertise and responsibilities were:Employer Brand and HR Mаrketing Internal Communications Public Relations Strategy (Ukrainian employee market and a local IT community) as a part of Employer branding Event Management (both educational & entertainment) as a part of Employer branding Marketing Communications & Public Relations (USA, UK markets)Social Media Video & Photo ProductionCharity InitiativesManagement and PeoplewareAs the key results I have achieved I see the leading position of the company at the employee market, permanently increasing the eNPS score, the biggest conference for tech community in Ukraine run by our team, a cost-effective approach to all the activities, building a strategy of presence at the USA market and connections with the relevant media, all the communication processes being launched. Also, the important thing is that I joined the company of 300 specialists and left when there were 2400 of them. I turned the reputation of the “forge of personnel'' into a niche advantage called “your first IT job”. All this followed the current business demands of and matched the business model. Show less

PR Manager

• Aug 2010 - Apr 2012

In this role, I have led all of the company's media relations efforts and developed strategic communications programs to help the company achieve broad awareness among its target audiences. The key responsibilities were:Promoting and supporting the corporate culture Event management (idea, promotion, budgeting, scheduling, event logistics, after promotion)Company’s online magazine creating and managingDeveloping the employment branding strategy to attract top tech talentsStrengthening partnerships with universities to improve the talent pipelinePreparing marketing materialsContent creation (blog posts, case studies, graphics)Organizing company’s educational events and conferences Show less

Head Of Communication

• Jan 2019 - Feb 2021

Director

• Jan 2018 - Feb 2021

Head оf Comms

• Nov 2016 - Feb 2021