Alina Svetlikovskaya

Digital Product Manager (Digital Business Department) at Приорбанк
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Contact Information
us****@****om
(386) 825-5501
Location
Minsk, Minsk, Belarus, BY
Languages
  • English Limited working proficiency

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Bio

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Credentials

  • Digital-First Marketing
    The Nunatak Group
    Jan, 2022
    - Oct, 2024
  • Бизнес-аналитика средствами Microsoft Excel, Power BI и Power BI Desktop
    Softline Company
    Dec, 2021
    - Oct, 2024
  • EF Standart English Test Certificate B2 Upper Intermediate
    EF Standard English Test (EF SET)
    Jun, 2021
    - Oct, 2024
  • Яндекс.Метрика
    Яндекс
    May, 2021
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Apr, 2021
    - Oct, 2024

Experience

  • Приорбанк
    • Belarus
    • Banking
    • 200 - 300 Employee
    • Digital Product Manager (Digital Business Department)
      • Aug 2021 - Present

      I evaluate the effectiveness of digital channels (site/applications/internet-banking). Promote banking products and services in digital channels, create CJM, compose website content for products and services. I build sales funnels by combining web analytics & app analytics data with CRM sales data in Tableau. Analyze customer's behavior and traffic to the site, mobile application. Work with Google Analytics, Countly, Tableau. Create a backlog of tasks for analyst, development, design teams. Our team works on expansion of the functionality of the mobile application, Internet banking. I draw simple prototypes in Figma to optimize the process of client interaction with the product.

  • Сбер Банк (Беларусь)
    • Belarus
    • Banking
    • 200 - 300 Employee
    • Corporate Clients Manager
      • Apr 2019 - Aug 2021

      Engagement and support of corporate clients. Negotiation with decision-makers, cross-selling, end-2-end lending process, support of contracts in the framework of the current activities of legal intities.Привлечение на обслуживание и сопровождение корпоративных клиентов банка; ведение переговоров с ЛПР, кросс-продажи; процесс кредитования end-to-end и структурирование сделок малых клиентов; сопровождение договоров в рамках текущей деятельности юридических лиц Engagement and support of corporate clients. Negotiation with decision-makers, cross-selling, end-2-end lending process, support of contracts in the framework of the current activities of legal intities.Привлечение на обслуживание и сопровождение корпоративных клиентов банка; ведение переговоров с ЛПР, кросс-продажи; процесс кредитования end-to-end и структурирование сделок малых клиентов; сопровождение договоров в рамках текущей деятельности юридических лиц

  • Приорбанк
    • Belarus
    • Banking
    • 200 - 300 Employee
    • Operator of Support Team
      • Nov 2017 - Apr 2019

      Support for existing bank customers; selling services to new clients; technical support for cardholders.Поддержка действующей базы клиентов банка (физических лиц); консультация новых клиентов; техническая поддержка держателей карточек. Support for existing bank customers; selling services to new clients; technical support for cardholders.Поддержка действующей базы клиентов банка (физических лиц); консультация новых клиентов; техническая поддержка держателей карточек.

Education

  • IT Academy
    Web-analytics
    2021 - 2021
  • Belarusian State Economic University
    Финансовый менеджмент
    2014 - 2018

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