Experience

GOYA Public Relations

• Romania
• Public Relations and Communications Services
• 1 - 100 Employee

• BTL Manager

  • Dec 2016 - Present

  • Developed and driven complex BTL strategies in support of business objectives. • Organized end-to-end business events and brand activations with 20 to 500 participants and coordinated clients’ attendance at industry events. • Provided client service in a wide array of BTL activities, from planning and budgeting, to delivering and measuring performance. • Efficiently managed diverse external teams (logistics, technical, production etc.) to deliver targeted outcomes. • Participated in new business proposals, developing and pitching presentations. Show less



Liquid Effect

• United Kingdom
• Media Production

• Project Manager

  • 2011 - 2016

  OnlineCafe.ro Platform • Strategically developed the concept of the platform, considering objectives and target audiences. • Coordinated the team of programmers and web designers to deliver the platform on time. • Developed the editorial approach and managed the editorial team counting over 20 collaborators. • Produced various photo sessions, managing the project end-to-end, including budgeting and negotiation, supplier selection and management, partnership and barter set-up and external promotion. • Amplified visibility and built the community, raising engagement through creative tactics and contests. MMORPG Platform • Localized and adapted the platform for the Romanian market, considering the target audience’s needs and customer journey. • Implemented and managed a SMS payment system for the platform. • Promoted the platform online with the objective to increase its user base and drive revenue growth. Show less



Publimedia

• Honduras
• Advertising Services
• 1 - 100 Employee

• Video, Photoshoot and event producer

  • 2003 - 2011

  • Designed pictorial, fashion and photo shoot concepts for the magazines.• Produced hundreds of shootings end-to-end, from storyboard and budgeting to location selection and decor creation.• Selected and managed the team of suppliers and external collaborators to complete each shooting (e.g. make-up, hairstyle, fashion, photographer etc).• Organized lifestyle events around the country, based on strategic calendars designed to engage with the magazines’ communities.

• Senior Photo Editor

  • 2006 - 2007

  • Coordinated the team of photographers for business photo sessions for the weekly magazine’s cover story and articles illustrated with original photo content.• Identified creative and relevant stock images to illustrate the articles included in each edition of the magazine and maintained the relation with image banks.