Experience

Maldives Islamic Bank

• Maldives
• Banking
• 1 - 100 Employee

• Head of Distribution and Marketing

  • Mar 2023 - Present

• Head of Department, Marketing & Corporate Affairs

  • Feb 2019 - Mar 2023


Avid College
• Maldives
• Director Of Business Development

  • May 2018 - Jan 2019


UNITAR International University

• Malaysia
• Higher Education
• 300 - 400 Employee

• Deputy Dean

  • Sep 2014 - Apr 2018

  In addition to the teaching duties my role as the Deputy Dean (Student Affairs and Research) of the faculty has several responsibilities both within the Faculty and University wide. Faculty responsibilities include 1. Research 2. Student Pastoral Care 3. Strategic Development 4. Programme Development, Enhancement and Change University wide responsibilities include 5. Academic Regulations Revision 6. Special Assistant to the Registrar 7. Member of the Research and Publication Committee 8. Marketing Playbook Show less



Private

• United States
• Real Estate

• Marketing Communications and Policy Strategist

  • Sep 2013 - Nov 2013

  Hired as a strategist to formulate and execute marketing communications strategies on the digital and conventions medium. I headed the social media team personally to achieve marketing communications . Hired as a strategist to formulate and execute marketing communications strategies on the digital and conventions medium. I headed the social media team personally to achieve marketing communications .


Pvt
• India
• 1 - 100 Employee
• Economic Policy Advisor

  • Jun 2013 - Sep 2013


Aster Pvt Ltd (Maldives)

• General Manager

  • Mar 2012 - May 2013

  I was brought in as a turn around specialist to revamp the company’s sales, and market position. Asters being a iconic bookshop since late 90’s has found it difficult to position itself as a premier retailer of electronics into which the company had diversified since mid 2000’s. Today the Asters is widely accepted as the go-to shop in town for apple products. Asters today is well known for it’s successful social media marketing campaigns. The company has successfully positioned itself as cutting edge and “hip” among general consumers. The company has tripled its retail sales since April with double revenue from credit sales. My biggest achievement at Asters is the revamped company image created through successful marketing within a budget less than MRF 100,000 per month. The Asters social media marketing is unmatched in the Maldives and we are further pushing the boundaries to harness the power word of mouth. Show less



Maldives Broadcasting Commission

• Policy Consultant

  • Aug 2011 - Mar 2012

  Hired as a policy professional I was tasked with the formulation of the regulations for broadcasting and re broadcasting in the Maldives. Since the commission was newly formed and the previous regulations were of a autocratic nature a lot of research was done to come up with regulations and code of conduct that were deemed appropriate for a liberal democracy. Was the lead negotiator between the commission and the stakeholders for finalizing the regulations and ensuing frequency bidding. Hired as a policy professional I was tasked with the formulation of the regulations for broadcasting and re broadcasting in the Maldives. Since the commission was newly formed and the previous regulations were of a autocratic nature a lot of research was done to come up with regulations and code of conduct that were deemed appropriate for a liberal democracy. Was the lead negotiator between the commission and the stakeholders for finalizing the regulations and ensuing frequency bidding.



Senok Trade (Combine) Pvt Ltd

• Management Consultant

  • Jan 2009 - May 2010

  Setting up and operation of a one of it’s kind IT training institute in Sri Lanka, with a focus on employability training. The center was opened in December 2008 in with an Indian franchise, licensed to teach courses both professional courses in IT (eg. MCSE, CCNA, Comptia A+) and basic courses which enhances one’s skills in computer operations and skills required for the modern work environment (eg, Analytical Skills, English, Presentation Skills). The main motivation behind Senok Information Technology Academy is to bridge the knowledge and practical training gap existing within the school system. The main obstacle for the poor mass to attain a better life is employability in middle class jobs which requires certain levels of skills. The Academy is aimed to be a non profit self sustaining academy with provisions to provide scholarship to student of need. In addition the financial plan is executed in a manner that reduces the course fee of any student to less than 80 USD per month. Without such provisions it would not be possible for our target, the rural students to attend classes. Show less



Maldives Tourism Development Corporation PLC

• Maldives
• Hospitality
• 1 - 100 Employee

• Assistant General Manager

  • Nov 2007 - Nov 2008

  Deputy to the Managing Director in managing the company to meet its business plant targets. MTDC Plc was incorporated between the Maldivian State (45%) and Public Shares (55%) in 2006 with the first Board of Directors elected in July 2007. Main responsibilities include development of company structures for professional management and monitoring and supervision of resort / hotel management activities to align those with corporate objectives. In addition to the above played the leading role for financial management and financial modeling to create earnings / analysis reports to the board and shareholders. Lead the team to conform the company structures and activities to the Corporate Governance Code as per capital market regulations. Key team member for negotiations with property developers in coming to agreement to develop and operate 9 properties. Also played important roles in developing and operating the wholly owned resorts in the southern and northern tip of the country. I was responsible in managing 10 top tier Managers and subsequent staff in each division summing up to around 50 staff in the corporate head office and 300 staff in each property that was directly managed or being developed by the company. Show less



Villa Foundation

• South Africa

• Director, Education Services

  • Feb 2004 - Aug 2006

  Developed and managed the scholarship scheme and scholar services for the foundation’s scholarship and loan students. Negotiated scholarship and grant schemes with may international universities to create more opportunities through the foundation. Some of the universities include National University of Singapore, Singapore Management University, International Islamic University of Malaysia, University of Manchester, University of Westminister and Monash University among them. The scholarship scheme for 2006 consisted of USD 1 Million in savings for the foundation through scholarships, grants, and aids negotiated by self and acquired from companies and universities. Managed more than 300 students scattered through out the world at any one point. Upgraded the scheme mechanisms and standards to adhere to international best practices in charity management. Transformed the Scholarship scheme by integrating more transparency and information access during the selection process. This increased the confidence among the public and other entities, which resulted in increased contribution and partnerships. Show less