Experience

Ottawa Senators Hockey Club

• Canada
• Spectator Sports
• 100 - 200 Employee

• Digital Signage Specialist

  • Oct 2021 - Present

  Kanata, Ontario, Canada Responsible for increasing ad revenue at key events by $255,000 through the management of 1000+ screens and over 750 endpoints within the Canadian Tire Centre, Bell Sensplex, and Richcraft Sensplex. Lead the creation of scripts and curated content for all NHL home games, concerts, and corporate events with a focus on delivering engaging fan experiences and key strategic objectives for corporate sponsors, partners, and the Ottawa Senators Foundation. Key Accomplishments… Show more Responsible for increasing ad revenue at key events by $255,000 through the management of 1000+ screens and over 750 endpoints within the Canadian Tire Centre, Bell Sensplex, and Richcraft Sensplex. Lead the creation of scripts and curated content for all NHL home games, concerts, and corporate events with a focus on delivering engaging fan experiences and key strategic objectives for corporate sponsors, partners, and the Ottawa Senators Foundation. Key Accomplishments include: Branding – Implementation of the Canadian Tire Centre’s new highway digital signage marquee. Managed the procurement process with preferred vendors and oversaw the installation and strategic planning of content, resulting in increased brand presence. Fan engagement – Created overall strategy and design of digital assets including QR codes resulting in 50% increase in fan access to sponsored ads and exclusive content. Event production – Collaborated with corporate partners and high-level stakeholders to create an optimal fan experience for 82 NHL home game, over 75 concerts and 22 corporate events. Digital transformation – Strategic partner in formulating innovative approaches through digital optimization to generate additional revenue streams. • Increased ticket sales through the implementation of digital displays using motion graphics. • Managed and procured the Implementation of a content management system (Bright Sign) as part of the Ottawa Senators branding strategy. Produced a highly visible highway marquee which promotes key events and sponsors including Bell Media Canadian Tire and Sport Chek. • Project management accountability to transition out of legacy technology to be replaced by Triple Play TV. • Lead the development with Live Nation to achieve merchandise promotions through strategically placed digital assets totaling record sales of $500,000 outselling stadiums in Toronto and Montreal. Live Nation events included Justin Bieber, Kevin Hart, and Backstreet Boys. Show less



Self-employed

• Content Creator

  • May 2020 - Oct 2021

  Toronto, Ontario, Canada Provided skilled services as a content creator delivering captivating and impactful content. Produced high-quality written and visual content across diverse platforms utilizing profound comprehension of content marketing strategies and audient segmentation. • Leveraged expertise in optimizing content for search engine optimization (SEO), industry trends, and emerging technologies. • Consistently met stringent deadlines while producing content of exceptional quality with meticulous… Show more Provided skilled services as a content creator delivering captivating and impactful content. Produced high-quality written and visual content across diverse platforms utilizing profound comprehension of content marketing strategies and audient segmentation. • Leveraged expertise in optimizing content for search engine optimization (SEO), industry trends, and emerging technologies. • Consistently met stringent deadlines while producing content of exceptional quality with meticulous attention to detail. • Created engaging Instagram ads, and captivating TikTok videos; proficient in video editing techniques and utilize current trends to ensure a contemporary and compelling approach to content creation. Show less



Imaged Advertising Creations

• Digital Signage Manager

  • Nov 2018 - Apr 2020

  550 McNicoll ave Orchestrated all bottom-line factors regarding the management of a network of 1000+ screens utilizing Samsung’s MagicInfo platform; oversaw daily development of new business and reported on key performance indicators (KPIs) to ensure all long-term business growth was achieved. • Conducted re-structuring of the entire digital signage department, built roadmaps to successfully outperform goals, and developed training strategies which resulted in increased revenue growth by 400% taking the… Show more Orchestrated all bottom-line factors regarding the management of a network of 1000+ screens utilizing Samsung’s MagicInfo platform; oversaw daily development of new business and reported on key performance indicators (KPIs) to ensure all long-term business growth was achieved. • Conducted re-structuring of the entire digital signage department, built roadmaps to successfully outperform goals, and developed training strategies which resulted in increased revenue growth by 400% taking the company from a negative cash flow to a profit-generating organization. • Responsible for maintaining industry standards for all digital signage, for exclusive use in the rental program which generated a new revenue stream of $100K annually. • Established a new rental program that focused on sourcing equipment from local vendors which reduced the need to purchase inventory and resulted in an additional $18K in revenue per year. • Led the integration of customers to a cost-effective server hosted in-house which generated $20K in annual fee savings. • Project Managed from conception to completion on a multi-province digital signage project with 16 screen installations. Developed schedule, and resources, communicated critical milestones, and ensured the project was completed on time and within budget. Show less



All Graphic Supplies

• Printing Services
• 1 - 100 Employee

• Digital Signage Manager

  • Feb 2014 - Mar 2018

  Mississauga, Ontario Delivered outstanding results in selling digital signage with key responsibility to develop processes and procedures to drive new business growth and ensure revenue growth aligned with organizational objectives in the market. Developed training initiatives and coordinated sales events to assist in all long-term business growth. • Leveraged experience, and industry knowledge to execute strategic training, sales webinars, and sales presentations for franchise clients on techniques relative to… Show more Delivered outstanding results in selling digital signage with key responsibility to develop processes and procedures to drive new business growth and ensure revenue growth aligned with organizational objectives in the market. Developed training initiatives and coordinated sales events to assist in all long-term business growth. • Leveraged experience, and industry knowledge to execute strategic training, sales webinars, and sales presentations for franchise clients on techniques relative to selling digital signage and advancing product knowledge. • Coordinated multiple open houses which included cross-country sales open houses at 6 Canadian locations which resulted in branding products within the market and increasing sales. • Utilized strong industry language to create eye-catching video content for major trade shows that showcased digital signage products. Show less