Experience

Think Tank Digital

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Head Of Strategy

  • Nov 2018 - Present

  Oversee the development and execution of communications strategy (internal and external)for clients such as Emaar, K-Electric, Engro Fertilizer, Candyland & Powerplus to name a few. Oversee the development and execution of communications strategy (internal and external)for clients such as Emaar, K-Electric, Engro Fertilizer, Candyland & Powerplus to name a few.



Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

• Pakistan
• Higher Education
• 300 - 400 Employee

• Visiting Lecturer

  • Aug 2018 - Present

  Teaching Creative Advertising courses to students pursuing a Master's degree. Also working as Research Project Supervisor for students working on their final year thesis. Teaching Creative Advertising courses to students pursuing a Master's degree. Also working as Research Project Supervisor for students working on their final year thesis.



Iqra University (Official)

• Pakistan
• Education Administration Programs
• 700 & Above Employee

• Visiting Lecturer

  • Sep 2017 - Dec 2019

  Teaching Advertising Strategy and Strategic Marketing Management courses to Postgraduate students Teaching Advertising Strategy and Strategic Marketing Management courses to Postgraduate students



FM91 Pakistan

• Pakistan
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head Of Marketing

  • Apr 2018 - Jul 2018

  Looking after Marketing Communications at FM91. Major roles include devising short term and long term marketing strategy and collaborating with the creative and digital agency to execute radio based campaigns. Looking after Marketing Communications at FM91. Major roles include devising short term and long term marketing strategy and collaborating with the creative and digital agency to execute radio based campaigns.



Creative Chaos

• Spain
• Events Services

• Group Account Manager

  • Aug 2016 - Aug 2017

  Leading teams to manage a number of top clients on social media platforms from several industry verticals such as Pakistan's fasting growing banking group, Jehangir Siddiqui Company Limited along with its entities JS Bank, Mahvash and Jehangir Siddiqui Foundation (MJSF), JS Investments and JS Global. Other clients include Lux, Magnum, Palladium Group (NGO) and food brands such as MonSalwa, Candyland, Snackcity, Bisconni and Novella.

• Senior Account Manager

  • Jul 2015 - Aug 2017

  Responsible for managing social media platforms of one of the largest confectionery, biscuits and snacks group in Pakistan consisting of brands such as CandyLand, Bisconni & Novella with their sub brands, Chili Mili, ABC Jelly, Now, Sonnet, Rite, Chocolate Chip Cookie, Cocomo etc. Furthermore, helping with brand communication strategy for Lux and Magnum.

• Associate Account Manager

  • Mar 2014 - Jun 2015

  Majorly servicing international food brands such as Burger King, Cinnabon, MonSalwa, Fuchsia and Barbecue Delights, a local educational NGO, Alif Ailaan and a Bangladeshi clothing retailer, Yellow. Leading a digital team consisting of designers, content writers, creative strategists and social media executives and overlooking all Social Media Management for the aforementioned brands. Major contribution towards brand strategy; creating, pitching and executing campaign and engagement ideas. Show less



Creative Craft Jewellery Ltd

• Sales and Marketing Manager

  • Jan 2013 - Jan 2014

  Started an online fashion jewellery business upon winning the Enterprise Competition funded by the IET (Institute of Engineering and Technology), organised by the University of Liverpool. Responsible for all marketing and sales related activities which included advertising, branding, building networks through effective PR activities and communication with press and media resulting in 20% net profit in the first quarter. Honed my skills as a leader and elaborated my cultural understanding of conducting business in an international market. Show less



University of Liverpool

• United Kingdom
• Higher Education
• 700 & Above Employee

• International Students Ambassador

  • Feb 2012 - Sep 2012

  •Selected as an International Student Ambassador at the University of Liverpool where I was constantly engaged with prospective students narrowing the information gap between the university and the students by providing assistance in all matters pertaining to campus and student life. •Major tasks included campus tours, hosting international visitors and students, settling students after their arrival and assisting the International Student Team in administrative tasks. •Enhanced cross cultural communication skills and rooted a deeper understanding of team management. Show less



TNT Express Pakistan/ NTL (Pvt) Ltd

• Sales and Marketing Executive

  • Nov 2009 - Jun 2011

  •Hired as an intern to conduct market research on competitors, franchisor - franchisee contracts and business models. •Only intern to receive a job offer after successfully completing 4 months of internship. •Responsible for new product development, advertising and marketing of existing products. •Executed successful advertising campaign by designing and publishing print ads in newspapers of Sialkot city leading to an 25% increase in retail store traffic •Improved leadership and strategic planning skills by restructuring TNT outlets and improving employee incentives resulting in a 50% increase in retail sales •My experience working for TNT gave me the opportunity to establish strong relationships with various stakeholders such as the country managers, sales managers, finance and administration department and most importantly the chief executives. Show less



Maxxon Advertising

• Intern

  • Jun 2009 - Jul 2009

  •Hired as an intern to design presentations, develop ad concepts and copy writing. •Main responsibilities were delivering company presentations to clients which greatly enhanced my communication and interpersonal skills. •Developed design skills by working on Adobe Photoshop and MS PowerPoint. •Hired as an intern to design presentations, develop ad concepts and copy writing. •Main responsibilities were delivering company presentations to clients which greatly enhanced my communication and interpersonal skills. •Developed design skills by working on Adobe Photoshop and MS PowerPoint.



ORIX Leasing Pakistan Limited

• Customer Services Executive

  • Jul 2006 - Nov 2006

  •Worked as a Customer Services Representative on Pakistan State Oil and Mobilink campaigns dealing with inbound and outbound calls from and to customers respectively, providing them with instant solution to their problems. •Enhanced negotiation and public relation skills by handling customer queries and forwarding them to the technical support staff. •Worked as a Customer Services Representative on Pakistan State Oil and Mobilink campaigns dealing with inbound and outbound calls from and to customers respectively, providing them with instant solution to their problems. •Enhanced negotiation and public relation skills by handling customer queries and forwarding them to the technical support staff.