Alifa Peherstorfer
Digital Account Manager at Publicis Media Austria- Claim this Profile
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Bio
Credentials
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UX Design Full-time Bootcamp
Talent Garden Innovation SchoolAug, 2023- Sep, 2024 -
Ads Manager Campaign Activation
Snap Inc.Mar, 2022- Sep, 2024 -
Snapchat Essentials
Snap Inc.Mar, 2022- Sep, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInOct, 2021- Sep, 2024 -
Facebook Certified Media Buying Professional
FacebookAug, 2021- Sep, 2024
Experience
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Publicis Media Austria
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Austria
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Advertising Services
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1 - 100 Employee
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Digital Account Manager
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Jun 2022 - Present
• Cross Channel Strategy • Budget Planning & Budget Allocation • Media KPI Definition • Competitor Analysis • Process Optimization of Operational Tasks • New Business & Media Pitch Projects • Cross Channel Strategy • Budget Planning & Budget Allocation • Media KPI Definition • Competitor Analysis • Process Optimization of Operational Tasks • New Business & Media Pitch Projects
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httpool
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Advertising Services
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700 & Above Employee
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Client Solutions Manager
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Jan 2022 - Jun 2022
• Acting as an expert platform-specific solutions, proactively find & offer solutions for advertisers & agencies to reach their business goals• Monitoring premium spenders and recommend best approaches
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Campaign Manager
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Aug 2021 - Dec 2021
• Understanding brand and performance marketing goals for clients and communicate with them frequently to monitor results and optimize campaigns in real-time •Executeing campaigns across various platforms, like Twitter, LinkedIn, Facebook, Tiktok, Snapchat and others• Defineing a cross-channel tracking and performance measurement framework to enable effective campaign optimization • Developing an impactful creative and communication strategy for media channels to achieve efficient lead and sales conversions • Building advanced audience segmentation and targeting strategy by integrating 1st and 3rd party audience data and best-in-class retargeting methodology • Createing business analysis and reports to monitor awareness and direct response campaign effectiveness Show less
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PANTARHEI Corporate Advisors
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Austria
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Business Consulting and Services
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1 - 100 Employee
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Office Support
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Nov 2015 - Oct 2017
• Büromanagement: Ablage, Struktur, Organisation, Datenpflege, Terminkoordination• Korrespondenz in Deutsch und Englisch• Pflege von Medienkontakten und Datenbanken
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Praktikum Strategische Kommunikation
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Jul 2017 - Jul 2017
• Unterstützung der Berater bei der Betreuung der Klienten • Recherche, Analyse, Medienbeobachtung • Erstellung von Präsentationen, Dossiers und Pressemitteilungen • Vorbereitung von Kliententerminen
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WU (Wirtschaftsuniversität Wien)
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Austria
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Information Technology and Services
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IT-Tutor
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Feb 2016 - Jan 2017
• Support von Studierenden und Mitarbeitern • Einsatz bei Veranstaltungen und Projekten • Unterstützung bei Problemanalyse und Problembehebung • Support von Studierenden und Mitarbeitern • Einsatz bei Veranstaltungen und Projekten • Unterstützung bei Problemanalyse und Problembehebung
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Education
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2023 - 2023
Talent Garden Innovation School
UX Design Bootcamp -
2016 - 2019
Universität Wien
Mag.phil., Publizistik- und Kommunikationswissenschaft | Journalism and Communicaiton Studies -
2012 - 2015
London Metropolitan University
Bachelor of Arts (BA) Hons, Diplomacy and International Relations -
2013 - 2014
Uniwersytet Wrocławski
Bachelor of Arts (BA) Hons, International Relations and Political Sience
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