Adrienne Lieberman (Scotti)
Research Director at Alter Agents- Claim this Profile
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Bio
Steve Cooley
Adrienne worked on my team at H&P. She was exceptionally smart and was able to pick up on the research needs of the client very quickly. She was able to clearly understand the clients needs and objectives and develop research questionnaires and reports that met those needs. She was also an exceptional teammate. Always willing to jump in and help on a project or work on a corporate initiative like training. She is high energy and has a very positive attitude.
Thi Q.
As an analyst under my supervision, Adrienne proved herself to be a quick learner, diligent in her work, self-sufficient, and professional. We consistently looked to her to take on complex projects with little direction. In a position that often required long hours, she showed a strong work ethic. She has excellent project management and client communication skills and I would highly recommend hiring her.
Steve Cooley
Adrienne worked on my team at H&P. She was exceptionally smart and was able to pick up on the research needs of the client very quickly. She was able to clearly understand the clients needs and objectives and develop research questionnaires and reports that met those needs. She was also an exceptional teammate. Always willing to jump in and help on a project or work on a corporate initiative like training. She is high energy and has a very positive attitude.
Thi Q.
As an analyst under my supervision, Adrienne proved herself to be a quick learner, diligent in her work, self-sufficient, and professional. We consistently looked to her to take on complex projects with little direction. In a position that often required long hours, she showed a strong work ethic. She has excellent project management and client communication skills and I would highly recommend hiring her.
Steve Cooley
Adrienne worked on my team at H&P. She was exceptionally smart and was able to pick up on the research needs of the client very quickly. She was able to clearly understand the clients needs and objectives and develop research questionnaires and reports that met those needs. She was also an exceptional teammate. Always willing to jump in and help on a project or work on a corporate initiative like training. She is high energy and has a very positive attitude.
Thi Q.
As an analyst under my supervision, Adrienne proved herself to be a quick learner, diligent in her work, self-sufficient, and professional. We consistently looked to her to take on complex projects with little direction. In a position that often required long hours, she showed a strong work ethic. She has excellent project management and client communication skills and I would highly recommend hiring her.
Steve Cooley
Adrienne worked on my team at H&P. She was exceptionally smart and was able to pick up on the research needs of the client very quickly. She was able to clearly understand the clients needs and objectives and develop research questionnaires and reports that met those needs. She was also an exceptional teammate. Always willing to jump in and help on a project or work on a corporate initiative like training. She is high energy and has a very positive attitude.
Thi Q.
As an analyst under my supervision, Adrienne proved herself to be a quick learner, diligent in her work, self-sufficient, and professional. We consistently looked to her to take on complex projects with little direction. In a position that often required long hours, she showed a strong work ethic. She has excellent project management and client communication skills and I would highly recommend hiring her.
Experience
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Alter Agents
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United States
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Market Research
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1 - 100 Employee
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Research Director
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Sep 2023 - Present
•Manage 7-10 research projects simultaneously, generating over $2 million in annual revenue•Lead full-cycle research, from client needs assessment to research design, data analysis, client presentations and deliverable presentations•Lead and train a team of four research staff, fostering professional development and providing constructive performance feedback•Utilize and design complex multi-modal methodologies, including segmentations, MaxDiff, barriers analysis, and agile neuroscience to reveal consumer journeys, identify high value segments, and create opportunities for engagement and activation roadmaps•Partner with key clients such as Audacy, Nespresso, Snapchat, SoCalGas, Oregon State Lottery, and YouTube to define target customers, improve consumer experiences, assess the impact of communications and marketing spend, and brand positioning Show less
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Associate Research Director
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Jan 2022 - Sep 2023
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Senior Research Manager
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Jul 2021 - Jan 2022
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Research Manager
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Jul 2020 - Jul 2021
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Research Manager (Contract)
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May 2020 - Jul 2020
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Hall & Partners
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United Kingdom
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Market Research
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200 - 300 Employee
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Senior Analyst
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Sep 2019 - Apr 2020
•Enhanced research skills by working within the advanced analytics team, applying methodologies like segmentation, driver analysis, MaxDiff and TURF analysis, price paths, and more to answer brand questions •Managed 10+ studies for a diverse portfolio of clients like Truth/72andSunny, Gap, Google, USAA, and Ember Education •Spearheaded 3 large brand trackers with USAA that inform over 15+ USAA products. Responsibilities included leading client communication, managing vendors, and presenting insights to clients/stakeholders •Designed and executed an A&U study for career colleges in 15 US markets that determined areas of growth and helped client understand what factors drive consideration •Pinpointed 6 key segments of interest that helped the Truth anti-smoking campaign to not only target at-risk teens but also tailor messaging to address real life motivations for drug use •Leveraged secondary research to identify important channels for future messaging for a Gap segmentation •Collaborated on 5+ proposals, budgeting resources and customizing methodologies for varying client needs Show less
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Assistant Analyst
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Oct 2018 - Sep 2019
•Completed over 10+ studies for clients like NBCUniversal, Warner Bros., Microsoft, Dexcom, Brighthouse, Starbucks, and UGG. Methodologies ranged from ad effectiveness, brand tracking, market sizing, and qualitative focus groups and IDIs •Supervised a quality of life study for Dexcom, synthesizing findings from quantitative pre-post survey data, online discussion board responses, and real-time CGM and A1C data •Facilitated 6 co-creation workshops for the LA Philharmonic to optimize marketing materials across subscribers •Supported ad-hoc and ongoing research projects that informed Microsoft’s B2B digital transformation strategy •Moderated participation for 3+ online communities and discussion boards, including a live discussion about the People’s Choice Awards to gather in-the-moment feedback about the award show’s move from CBS to E! •Analyzed discrete choice data to determine optimal DVD, Blu-Ray, 4K, and combo pack options for Universal •Supported ongoing trackers for Warner Bros.’ TV titles, analyzing awareness, attitudes, and platform usage •Developed questionnaires/discussion guides for 8+ studies Show less
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MMR Strategy Group
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United States
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Market Research
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1 - 100 Employee
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Research Manager
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Feb 2017 - Oct 2018
•Carried out 15+ studies for clients in law firms, government agencies, and sporting agencies •Created questionnaires for 10+ copy testing and litigation surveys •Executed statistical analyses and interpreted data to identify meaningful insights •Oversaw vendors to facilitate studies, from obtaining bids and negotiating contracts to monitoring field •Carried out 15+ studies for clients in law firms, government agencies, and sporting agencies •Created questionnaires for 10+ copy testing and litigation surveys •Executed statistical analyses and interpreted data to identify meaningful insights •Oversaw vendors to facilitate studies, from obtaining bids and negotiating contracts to monitoring field
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DecisionQuest
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United States
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Legal Services
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1 - 100 Employee
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Research Analyst
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Nov 2013 - Feb 2017
•Trained 3+ research analysts in skills of report writing, data processing/checking, and project management •Coordinated logistics for over 60+ custom qualitative studies, including phone surveys, focus groups, and IDIs •Synthesized research findings to provide recommendations for case strategy and theme development •Trained 3+ research analysts in skills of report writing, data processing/checking, and project management •Coordinated logistics for over 60+ custom qualitative studies, including phone surveys, focus groups, and IDIs •Synthesized research findings to provide recommendations for case strategy and theme development
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Research Assistant
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Aug 2011 - May 2012
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Corps Member
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Jun 2011 - Aug 2011
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Research Assistant
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Aug 2009 - May 2011
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Research Assistant
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Jun 2010 - Aug 2010
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Research Assistant
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Sep 2009 - Apr 2010
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Education
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2012 - 2013
University of Chicago
Master of Arts (M.A.), Social Sciences -
2008 - 2012
University of Southern California
Bachelor of Arts (B.A.), Psychology -
2018 - 2018
General Assembly
Data Analytics
Community
