Experience

팀윙크 (알다)

• South Korea
• Financial Services
• 1 - 100 Employee

• CMO / CGO / Product Owner

  • May 2018 - Present

  [Business Management & Company's Overall Operations with CEO]1. Building business strategy, business philosophy and key objectives2. Setting tone, mission/vision and the culture3. Driving growth & profitability4. Communicating with the broad5. Managing organizational structure6. Partial administrative duties such as recruitment, legal and trainingalong with high-level major decisions [General responsible for the 1st Korean Mydata License approval]1. Overall Mydata license application from July 2020 to January 2021 2. Communication with Korean financial authorities: Financial Services Commission(FSC) and Financial Supervisory Service(FSS)3. Establish company's bylaws and work processes in accordance with relevant legislations[Product Owner]1. Build and manage agile product team as a product owner:setting up ground rules, team principles, OKR & KPIs and product missions // recruiting and team-building // sharing vision and encouraging individual career goals // managing project, product backlogs and requirements // organizing daily scrum meeting, sprint planning/review and etc.2. Continuous user-centric & problem solving 3. Everyday analysis about cycle[Chief Marketing & Growth Officer]1. General management of marketing and growth-hacking overall 2. Managing unit economics (CAC:LTV)3. Building data-driven full funnel growth marketing system4. From practice to management: building data infrastructure, growth-hacking, product marketing, performance marketing, contents marketing, retargeting and remarketing, retention marketing, advertisement, public relations, press release and brand marketing5. Judge of Marketing Award(Max Summit 2020)



JTBC Plus

• Business Developer

  • Feb 2016 - Apr 2018

  [Contents BD/Partnership]1. Digital Marketing : Samsung Pay contents marketing PM2. Contents Publishing : OK Cashbag lock screen PM3. Original Contents : Beauty Makeover Series 'Beauty mentor's coming' PM----------[Digital Strategy]1. Growth strategy planning : Digital Division's annual strategy2. New Business planning ----------[Data Analysis]1. Web tracking and analysis : official webpages and social pages of 11 brands2. Performance reporting : regular reporting with headquater (Joongang Media Group and Hearst magazines)



Hankuk University of Foreign Studies

• South Korea
• Higher Education
• 100 - 200 Employee

• Graduate Assistant

  • Sep 2015 - Feb 2016

  Managing graduated school's expense, events, scholarship and etc. Managing graduated school's expense, events, scholarship and etc.



Hearst Joongang Korea

• Digital Marketer

  • Feb 2015 - Feb 2015

  [Social Media] 1. Operating Brand Communication & Managing Followers2. Operating Brand Promotion & Special Offers 3. Posting & Analyzing Sponsored Contents on Official Media Feeds[Offline Promotion]1. Magazine Events (Cosmopolitan Korea & ELLE Korea) 2. Fashion and Beauty Branded/Sponsored Events (Chanel, Amore Pacific Korea, etc.)[Reporting]1. Reporting Daily/Weekly/Monthly Performance from Digital Marketing Campaigns directly to Head of Marketing2. Monitoring Competitors Digital Marketing Campaigns and Reporting directly to Head of Marketing



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Operation Manager

  • Dec 2014 - Dec 2014

  Operation Part-time: Start-up Networking Program "Korea-UK Catalyst 2014" Sponsored by British Council Korea & Korea Foundation Operation Part-time: Start-up Networking Program "Korea-UK Catalyst 2014" Sponsored by British Council Korea & Korea Foundation