A hybrid strategic thinker, Alicia Lee marries left-brain analytics and right-brain creativity to develop marketing solutions that engage consumers through branded experiential activations while delivering on ROI. Her extensive experience working across categories in brand strategy and entertainment and sports marketing have broadened her perspective and diversified her skill set -- enabling a holistic and integrated approach to managing and growing client business. She enjoys the planning, ideation and building of programs across multiple platforms, including but not limited to, brand positioning, messaging, social media, product integration, influencer partnerships, and content strategy. Alicia has an inimitable propensity towards action and getting things done, that allows her to make the impossible possible...routinely...almost daily. Experiential. Consumer Engagement. Brand. An integrated marketer in the truest sense of those two words that are thrown around all too often, Alicia is one of the strongest accounts leads I have ever worked with, on any coast, across many industries. She and I served as fellow experiential creative collaborators at United Collective, on the multiple award-winning got milk? portfolio. And I can share without hesitation, that Lee’s background is a highly leveraged asset given her wide portfolio of achievements in retail marketing, social & digital events, experiential promotions, and sports marketing. Her depth of brand successes includes activations, brand growth, and digital marketing content partnerships for national brands and startups. She flourishes both at the design and delivery stages of campaign activities - immersed in the trenches – listening, watching, engaging, executing. Executing in the field gives Alicia un-paralleled strategic insight. How can one craft a brand story – aesthetically, contextually, and in content without experiencing the narrative as the consumer would – intuitively, visually, and culturally? For Alicia, there is no greater joy than when she is able to take real world experience and synthesize her learning to translate them into results with measurable impact. Alicia’s skills are vast and varied: she is immensely creative and a natural problem-solver. I would absolutely love the opportunity to work alongside Alicia Lee again!

Alicia has always been great to work with. St. John's University is a unique property (i.e. no football) and we were always able to brainstorm effective ways to reach out fans and students. Even though she wasn't always based in NY, she always made an effort to get to St. John's events regularly, which made a major impact on how the athletic department perceived Muscle Milk. I'd recommend Alicia highly for anyone looking for a creative and engaging, brand focused addition to their team.

A hybrid strategic thinker, Alicia Lee marries left-brain analytics and right-brain creativity to develop marketing solutions that engage consumers through branded experiential activations while delivering on ROI. Her extensive experience working across categories in brand strategy and entertainment and sports marketing have broadened her perspective and diversified her skill set -- enabling a holistic and integrated approach to managing and growing client business. She enjoys the planning, ideation and building of programs across multiple platforms, including but not limited to, brand positioning, messaging, social media, product integration, influencer partnerships, and content strategy. Alicia has an inimitable propensity towards action and getting things done, that allows her to make the impossible possible...routinely...almost daily. Experiential. Consumer Engagement. Brand. An integrated marketer in the truest sense of those two words that are thrown around all too often, Alicia is one of the strongest accounts leads I have ever worked with, on any coast, across many industries. She and I served as fellow experiential creative collaborators at United Collective, on the multiple award-winning got milk? portfolio. And I can share without hesitation, that Lee’s background is a highly leveraged asset given her wide portfolio of achievements in retail marketing, social & digital events, experiential promotions, and sports marketing. Her depth of brand successes includes activations, brand growth, and digital marketing content partnerships for national brands and startups. She flourishes both at the design and delivery stages of campaign activities - immersed in the trenches – listening, watching, engaging, executing. Executing in the field gives Alicia un-paralleled strategic insight. How can one craft a brand story – aesthetically, contextually, and in content without experiencing the narrative as the consumer would – intuitively, visually, and culturally? For Alicia, there is no greater joy than when she is able to take real world experience and synthesize her learning to translate them into results with measurable impact. Alicia’s skills are vast and varied: she is immensely creative and a natural problem-solver. I would absolutely love the opportunity to work alongside Alicia Lee again!

Alicia has always been great to work with. St. John's University is a unique property (i.e. no football) and we were always able to brainstorm effective ways to reach out fans and students. Even though she wasn't always based in NY, she always made an effort to get to St. John's events regularly, which made a major impact on how the athletic department perceived Muscle Milk. I'd recommend Alicia highly for anyone looking for a creative and engaging, brand focused addition to their team.

A hybrid strategic thinker, Alicia Lee marries left-brain analytics and right-brain creativity to develop marketing solutions that engage consumers through branded experiential activations while delivering on ROI. Her extensive experience working across categories in brand strategy and entertainment and sports marketing have broadened her perspective and diversified her skill set -- enabling a holistic and integrated approach to managing and growing client business. She enjoys the planning, ideation and building of programs across multiple platforms, including but not limited to, brand positioning, messaging, social media, product integration, influencer partnerships, and content strategy. Alicia has an inimitable propensity towards action and getting things done, that allows her to make the impossible possible...routinely...almost daily. Experiential. Consumer Engagement. Brand. An integrated marketer in the truest sense of those two words that are thrown around all too often, Alicia is one of the strongest accounts leads I have ever worked with, on any coast, across many industries. She and I served as fellow experiential creative collaborators at United Collective, on the multiple award-winning got milk? portfolio. And I can share without hesitation, that Lee’s background is a highly leveraged asset given her wide portfolio of achievements in retail marketing, social & digital events, experiential promotions, and sports marketing. Her depth of brand successes includes activations, brand growth, and digital marketing content partnerships for national brands and startups. She flourishes both at the design and delivery stages of campaign activities - immersed in the trenches – listening, watching, engaging, executing. Executing in the field gives Alicia un-paralleled strategic insight. How can one craft a brand story – aesthetically, contextually, and in content without experiencing the narrative as the consumer would – intuitively, visually, and culturally? For Alicia, there is no greater joy than when she is able to take real world experience and synthesize her learning to translate them into results with measurable impact. Alicia’s skills are vast and varied: she is immensely creative and a natural problem-solver. I would absolutely love the opportunity to work alongside Alicia Lee again!

Alicia has always been great to work with. St. John's University is a unique property (i.e. no football) and we were always able to brainstorm effective ways to reach out fans and students. Even though she wasn't always based in NY, she always made an effort to get to St. John's events regularly, which made a major impact on how the athletic department perceived Muscle Milk. I'd recommend Alicia highly for anyone looking for a creative and engaging, brand focused addition to their team.