Experience

Museum of the Rockies

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Director of Marketing

  • Jun 2016 - Present

  I have the privilege to plan and execute fully integrated marketing, branding, and publicity campaigns designed to increase awareness of and visitation to the museum, increase participation in its programs, increase support for its membership and fundraising efforts, as well as other specific marketing objectives. I solicit and host media and travel writers, represent the museum in marketing-related campus and B2B groups, and provide marketing expertise to boards, work teams, and committees. Implement search, display, retargeting, and geofencing advertising as well as online reputation management tactics for the museum. I am enhancing social media strategies through campaign planning, customer profiling, and targeted advertising. Show less



Harvey Financial Management Co., LLC

• United States
• Financial Services
• 1 - 100 Employee

• Creative Director

  • Jan 2019 - Dec 2022

  HFM is a registered Investment Advisor diversifying long-term portfolios across asset classes, industries, and geographies reflecting YOUR values. Professionally managed, low cost, and socially responsible investing. Montana Financial Advisor providing services nationwide. HFM is a registered Investment Advisor diversifying long-term portfolios across asset classes, industries, and geographies reflecting YOUR values. Professionally managed, low cost, and socially responsible investing. Montana Financial Advisor providing services nationwide.



Delaware North Companies

• United Kingdom
• Retail Office Equipment

• Regional Director of Sales and Marketing

  • Jul 2012 - May 2016

  • Regions included Yellowstone National Park, West Yellowstone, Whitefish, Grand Canyon National Park, and Olympic National Park. • Planned, wrote, and executed fully integrated and successful marketing plans by capitalizing on market research and industry trends. This included multifaceted brands with logos, websites, advertising campaigns, print collateral, social media engagement, interdepartmental collaboration, media relations, community, government and non-profit partnerships, event calendars, email marketing, blogs, search engine marketing and optimization, contests, sweepstakes, mobile app, Bluetooth beacons, online reputation management and dynamic pricing strategies. • Managed, mentored, and developed a team of 11 marketing, sales, graphic design, webmaster and revenue managers. • Directed agencies to design, write, and launch new company websites in 2012, 2014, and 2015. • Worked in partnership with PepsiCo to develop and launch two, co-branded marketing campaigns. • Developed, executed, and tracked 20+ integrated sales and marketing campaigns each quarter. • Increased customer sales 4-7% annually via interdepartmental collaboration to improve the product’s reputation on TripAdvisor, Yelp, Google+, and Facebook. • Hosted over 50 travel writers and 10 vertical familiarization trips to garner $40 million in publicity/earned media. • Revitalized company communications (print and digital) to stabilize market erosion and successfully maintain the resiliency of the brand. Show less



Glacier Park, Inc.

• United States
• Real Estate

• Director of Marketing & Business Relations

  • Jun 2003 - Jun 2012

  • Region included: Five Glacier National Park Hotels and their restaurants & gift shops, fleet of historic White Motor Coach touring busses, Glacier Park Lodge, St. Mary Lodge, Grouse Mountain Lodge, and the Prince of Wales Hotel. • Planned, wrote, and executed fully integrated and successful marketing plans by capitalizing on market research and industry trends. This included multifaceted brands with logos, websites, advertising campaigns, print collateral, social media engagement, interdepartmental collaboration, media relations, community, government and non-profit partnerships, event calendars, email marketing, search engine marketing and optimization, online reputation management, and dynamic pricing strategies. • Managed, mentored, and developed a team of five fulltime managers and one seasonal employee. • Directed agencies to design, write, and launch new company websites in 2006, 2010 and 2011. • Hosted over 250 travel writers and 25 vertical familiarization trips to garner over $100 million in publicity/earned media. Show less



Hidden Meadow Ranch

• United States
• Real Estate
• 1 - 100 Employee

• Lodge Manager

  • Apr 2001 - Jun 2003

  · Opening manager for 12-cabin, all-inclusive, luxury lodge and guest ranch. · Managed, mentored and developed a team of five managers and 25 employees. · Opening manager for 12-cabin, all-inclusive, luxury lodge and guest ranch. · Managed, mentored and developed a team of five managers and 25 employees.



Lake Powell Resorts & Marinas

• United States
• Hospitality
• 1 - 100 Employee

• Lodge Manager

  • Apr 1999 - Apr 2001

  · Managed the 375-room, national recreation area hotel. · Planned and executed resort operations to achieve corporate goal of $7 million in annual lodging revenue. · Managed, mentored and developed a team of 25 fulltime managers and over 100 seasonal employees/interns. · Wrote curriculum and taught Hotel Law 201 and Hospitality Management 101 at Coconino Community College. · Managed the 375-room, national recreation area hotel. · Planned and executed resort operations to achieve corporate goal of $7 million in annual lodging revenue. · Managed, mentored and developed a team of 25 fulltime managers and over 100 seasonal employees/interns. · Wrote curriculum and taught Hotel Law 201 and Hospitality Management 101 at Coconino Community College.



Hyatt Regency Scottsdale at Gainey Ranch

• United States
• Hospitality
• 1 - 100 Employee

• Management

  • Mar 1997 - Apr 1999

  · Progressive, management positions for a 500-room, five-star luxury resort. Hired as Assistant Front Office Manager (one year), promoted to Manager of Golf Operations (one year) and then promoted to Education Program Coordinator (two years). · Wrote curriculum and taught high school students Hospitality Management 101 as the 2+2+2 Hospitality Education Program Coordinator. Program was associated with Northern Arizona University, Scottsdale Community College and the Scottsdale School District. Show less