Marketing and Communications Specialist

• Jul 2023 - Present

My role is to guide a broad range of external and internal marketing as well as communications initiatives to propel the Emergenetics brand. I work collaboratively across global offices and am responsible for creating, implementing and overseeing long-term plans in addition to tactical programs to promote the organization and its offerings. My responsibilities include managing external channels including social media, marketing websites and email, writing copy for company communications as well as publishing marketing materials and content. Show less

Yoga Instructor and Social Media Specialist

• Mar 2023 - Present

Vinyasa flow and yin yoga instructor teaching at Anytime Fitness on W 44th St. Managing and creating content for the gym’s social media accounts with the aim of building community and attracting new members. Vinyasa flow and yin yoga instructor teaching at Anytime Fitness on W 44th St. Managing and creating content for the gym’s social media accounts with the aim of building community and attracting new members.

Digital Marketing Coordinator

• Jun 2022 - Jun 2023

As a Marketing Coordinator, I assisted with the management and optimization of programmatic advertising for our clients as well as actively reviewed performance data, tracked against our clients’ campaign goals, and made recommendations to improve the performance and deliver the best ROI and KPIs. I analyzed data from our clients' campaigns to uncover marketing trends. As a Marketing Coordinator, I assisted with the management and optimization of programmatic advertising for our clients as well as actively reviewed performance data, tracked against our clients’ campaign goals, and made recommendations to improve the performance and deliver the best ROI and KPIs. I analyzed data from our clients' campaigns to uncover marketing trends.

Account Associate

• Sep 2021 - May 2022

As an Account Associate, I wrote, edited and distributed press releases, pitches and op-eds to local and national media with the intention of securing interviews and coverage for clients. Additionally, I coordinated and executed organic social media campaigns for Linhart PR's accounts and reported on social media analytics quarterly. I worked on up to seven clients in the health/wellness, food/beverage and energy/utilities industries and I developed monthly activity reports to share progress with clients.Clients included: DaVita, Know Labs, Chipotle and Black Hills Energy Show less

Public Relations and Digital Marketing Intern

• Jun 2021 - Sep 2021

Marketing and Social Media Intern

• Jun 2020 - Nov 2020

In this role I worked on content creation by designing six Instagram stories and four Instagram posts for up to four accounts every week. Additional tasks included influencer research and daily engagement. For three accounts I achieved a following growth rate of up to 35%. In this role I worked on content creation by designing six Instagram stories and four Instagram posts for up to four accounts every week. Additional tasks included influencer research and daily engagement. For three accounts I achieved a following growth rate of up to 35%.

Marketing and Communication Intern

• Aug 2019 - Dec 2019

In this role I developed skills in: website and newsletter editing, blogging and social media marketing, photography, writing and research. I was in charge of both long-term and short-term projects. In this role I developed skills in: website and newsletter editing, blogging and social media marketing, photography, writing and research. I was in charge of both long-term and short-term projects.