Experience

ThreeSixty Entertainment

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Director

  • May 2019 - Present

  With a broad range of experience in marketing, we partner with clients and consistently produce outstanding results to help them grow their business. ACTIVATION We pride ourselves on developing bespoke activation, eye-catching visual that allow our clients to showcase all that their business has to offer CREATIVES Our design team can communicate brand strategies with both flare and style. We can design anything from brochures, graphics, videos, flyers or posters depending on your needs and target audience MARKETING We manage your social media, plan your content and help you to reach out to your target audiences via various channels to drive traffic and conversions digitally EVENTS Every activity is a great opportunity for making things happen. We love events, they increase sales opportunity, help build purposeful conversation and create significant memories with your customers Show less



THE ROOF

• Real Estate
• 1 - 100 Employee

• Head Of Marketing

  • Jun 2014 - Present

  1. Brand Management Plan, develop and execute marketing strategy for 5 outlets under The Roof with different target audience and concept - Signature (Gastro lounge) - Score (Sports bar) - Play (Designer club) - Stratosphere (Champagne helipad) - Yezi (Premium steamboat) 2. Event & Activation Lead, monitor and guide 4 execs working under me to meet event KPIs, sales target & maximize event exposure 3. Sponsorship Identify and establish sponsorship for brands relevant to respective outlets to reward existing customers & leverage on brand presence 4. Partnership Identify and establish 3rd party collaboration to drive in new customers by leveraging on each other’s database 5. Trade Partner Communicate with various trade partners for promotion, volume drive, events & monthly drawdown 6. Communication Channels Identify advertising platform strategically for marketing purposes to maximize ROI 7. Digital & Social Media Manage and monitor 5 outlets social media to ensure active posting & brand presence on FB & Instagram Show less



Privilege Axle

• Kuala Lumpur, Kuala Lumpur, Malaysia

• Head Of Marketing

  • Feb 2019 - Oct 2019

  Privilege Axle Hospitality & Management is the holding company for SARO Lounge - Hidden gem at Pavilion Elite CircaBar KL - KL's top hidden speakeasy bar (located at Plaza Batai) KC & friends - Music Events Lion Music Group - Artist Management Privilege Axle Hospitality & Management is the holding company for SARO Lounge - Hidden gem at Pavilion Elite CircaBar KL - KL's top hidden speakeasy bar (located at Plaza Batai) KC & friends - Music Events Lion Music Group - Artist Management



TME Sdn Bhd

• Jalan P.Ramlee

• Marketing Executive

  • Oct 2013 - Feb 2014

  - Plan, develop and execute marketing activation for Poppy, Rum Jungle, Beach Club and KL City Walk with different target audience - Weekly communication to respective database for each outlet - Trade partner collaboration with liquor brand & Carlsberg - Plan, develop and execute marketing activation for Poppy, Rum Jungle, Beach Club and KL City Walk with different target audience - Weekly communication to respective database for each outlet - Trade partner collaboration with liquor brand & Carlsberg



Zouk Club KL Sdn Bhd

• Malaysia
• Entertainment Providers
• 1 - 100 Employee

• Marketing Executive

  • Jul 2011 - Apr 2012

  - To manage weekly communications to database - Liase with media for promotions, online listing and press release - Plan and execute events for 6 rooms in Zouk with different target audience - To manage weekly communications to database - Liase with media for promotions, online listing and press release - Plan and execute events for 6 rooms in Zouk with different target audience



MyFrost Sdn Bhd

• KL

• Brand Executive

  • Jul 2010 - Jun 2011

  To launch Her Majesty, a high fashion tracksuit line in Los Angeles featuring the first collection by designer Jonathan Bash. My daily routine includes:- a. Coming up with business plan, meeting and communicating with potential investors b. Corresponding with manufacturer in India, designer in Los Angeles, branding company Eileen Koch in Los Angeles c. Plan, develop & execute two year business plan To launch Her Majesty, a high fashion tracksuit line in Los Angeles featuring the first collection by designer Jonathan Bash. My daily routine includes:- a. Coming up with business plan, meeting and communicating with potential investors b. Corresponding with manufacturer in India, designer in Los Angeles, branding company Eileen Koch in Los Angeles c. Plan, develop & execute two year business plan



Rapp (M) Sdn. Bhd.

• Marketing and Advertising
• 1 - 100 Employee

• Account Executive

  • 2007 - Nov 2009

  Started off as an intern but was hired as full time staff during 2nd month of internship and never looked back since. My responsibilities at Rapp Malaysia are to handle the day-to-day project management for Enrich, Malaysia Airlines’ frequent flyer program. In the course of my duties, I have worked on numerous projects for Enrich, which encompassed a global recruitment campaign, brand/website rebranding, direct mailers, e-mail communications, newsletters, and many more. In the course of my duties I frequently communicate with Enrich Partners which includes international airlines, hotel chains and telecommunications providers. My core duties include and are not limited to:- a. Preparing reports for meetings held with the client b. Daily team and project management c. Partner coordinator d. Supervise and approve the process of printing all communications e. Project and strategy planning with the planning and creative departments Show less