Alicia Soller

Communications Manager at Mezcla Media Collective
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, Illinois, United States, US

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Experience

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Communications Manager
      • Jun 2022 - Present

      - Craft and execute engaging marketing strategies on social media to promote Mezcla Media Collective resources and programs - Create and curate visual content to align with Mezcla brand, producing graphics and short-form videos, while also managing social media content calendar to best optimize impact on community - Craft and execute engaging marketing strategies on social media to promote Mezcla Media Collective resources and programs - Create and curate visual content to align with Mezcla brand, producing graphics and short-form videos, while also managing social media content calendar to best optimize impact on community

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Associate Producer, Chicago Stories
      • Jul 2022 - Present

      Coordinate pre-production to post-production logistics on historical docuseries, from pre-interviews and location scouting, to organizing and addressing shoot or post-production edit needs Coordinate pre-production to post-production logistics on historical docuseries, from pre-interviews and location scouting, to organizing and addressing shoot or post-production edit needs

    • United States
    • Higher Education
    • 700 & Above Employee
    • Teaching Assistant, Dept. of Radio, Television, and Film
      • Sep 2021 - Sep 2022

      Refine and implement curriculum for "Media Construction" at Northwestern's School of Communications/Department of Radio, TV, Video, Film, training students to be mediamakers/filmmakers with practical production and post-production skills Refine and implement curriculum for "Media Construction" at Northwestern's School of Communications/Department of Radio, TV, Video, Film, training students to be mediamakers/filmmakers with practical production and post-production skills

    • United States
    • Media Production
    • Development and Production Intern
      • Jun 2021 - Sep 2021

      - Conducted extensive research and interviews with experts on subject areas of interest for developing projects - Supported projects during shoots, fufilling miscellaneous tasks to assure crew's needs were met - Conducted extensive research and interviews with experts on subject areas of interest for developing projects - Supported projects during shoots, fufilling miscellaneous tasks to assure crew's needs were met

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Assistant, Multicultural Student Affairs
      • Sep 2020 - Jun 2021

      Developed virtual programs and facilitated conversations for discussion-based program "Solidari-Tea," tackling issues impacting the Asian, Pacific Islander, Desi American (APIDA) community Developed virtual programs and facilitated conversations for discussion-based program "Solidari-Tea," tackling issues impacting the Asian, Pacific Islander, Desi American (APIDA) community

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Digital Media Producer
      • Oct 2017 - Aug 2020

      - Write and produce daily news and feature stories on local to national current events, cultural topics and educational guides to best inform the Central Florida community on issues that impact them most - Creatively tell stories over diverse platforms, breaking down complex issues through text-layover videos, infographics, compelling photo galleries, and live social video coverage at visually engaging scenes - Write and produce daily news and feature stories on local to national current events, cultural topics and educational guides to best inform the Central Florida community on issues that impact them most - Creatively tell stories over diverse platforms, breaking down complex issues through text-layover videos, infographics, compelling photo galleries, and live social video coverage at visually engaging scenes

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Staff Writer, Former Editorial Fellow
      • May 2017 - May 2018

      - Write/report groundbreaking daily stories for The Tempest, a global tech/media company for diverse millennial women, covering verticals from politics and culture, to entertainment and tech through research, interviewing and personal narrative - Maximize audience reach through optimum SEO practice, metadata keywords, and social media/web analysis - Write/report groundbreaking daily stories for The Tempest, a global tech/media company for diverse millennial women, covering verticals from politics and culture, to entertainment and tech through research, interviewing and personal narrative - Maximize audience reach through optimum SEO practice, metadata keywords, and social media/web analysis

    • Writing and Editing
    • 1 - 100 Employee
    • Reporting Fellow
      • Jul 2017 - Dec 2017

      - Reported and produced original and inclusive feature stories, listicles, and essays on health justice and mental health issues in the Asian American, Pacific Islander, and Native Hawaiian communities - Utilized background in working with communities of color to establish sincere working relationships, interviewing and magnifying the stories of individuals from diverse backgrounds and experiences - Reported and produced original and inclusive feature stories, listicles, and essays on health justice and mental health issues in the Asian American, Pacific Islander, and Native Hawaiian communities - Utilized background in working with communities of color to establish sincere working relationships, interviewing and magnifying the stories of individuals from diverse backgrounds and experiences

    • United States
    • International Trade and Development
    • 1 - 100 Employee
    • Communications Specialist, Freelance
      • Sep 2015 - Nov 2017

      - Write press releases and email blasts for the BFBC, a non-profit business organization dedicated to fostering Brazil/Florida economic ties - Execute various website duties: uploading photos/videos, writing front page content, etc. through content management system/membership software - Assist with quarterly production of email newsletter, curating content exclusively for members - Coordinate media relations, contacting media contacts for event coverage and story pitching - Write press releases and email blasts for the BFBC, a non-profit business organization dedicated to fostering Brazil/Florida economic ties - Execute various website duties: uploading photos/videos, writing front page content, etc. through content management system/membership software - Assist with quarterly production of email newsletter, curating content exclusively for members - Coordinate media relations, contacting media contacts for event coverage and story pitching

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communications Consultant, Freelance
      • Aug 2016 - Jan 2017

      - Develop and implement communication and marketing strategies in alignment with the APAICS brand and mission, coordinating on and offline communications - Created, produced, and edited original and curated content on relevant Asian American/Pacific Islander political news, resources, literature, blog posts, e-newsletters, and engaging multimedia - Produced and designed educational resources, such as infographics and flyers, on politics and policy topics - Develop and implement communication and marketing strategies in alignment with the APAICS brand and mission, coordinating on and offline communications - Created, produced, and edited original and curated content on relevant Asian American/Pacific Islander political news, resources, literature, blog posts, e-newsletters, and engaging multimedia - Produced and designed educational resources, such as infographics and flyers, on politics and policy topics

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Coordinator
      • Feb 2016 - Dec 2016

      - Write and proofread promotional copy and other written communications for books published under the University Press of Florida (UPF), the official publishing arm of the Florida University State system - Coordinate the UPF exhibits and awards program to recognize notable & scholarly works - Create ads and other promotional materials for journals, conferences, and author events - Assist in the development and implementation of social media campaigns and multimedia production - Write and proofread promotional copy and other written communications for books published under the University Press of Florida (UPF), the official publishing arm of the Florida University State system - Coordinate the UPF exhibits and awards program to recognize notable & scholarly works - Create ads and other promotional materials for journals, conferences, and author events - Assist in the development and implementation of social media campaigns and multimedia production

    • United States
    • Internet News
    • 700 & Above Employee
    • Web Production Intern
      • May 2015 - Sep 2015

      - Produced and edited articles and newsletters on national education news/policy with team of producers and reporters, partaking in research, multimedia production, fact checking & maintaining the EdWeek website - Shared and gathered stats and analytics for newsroom to better understand audience and news reach - Maintained cadre of blogs through content management system Moveable Type - Produced and edited articles and newsletters on national education news/policy with team of producers and reporters, partaking in research, multimedia production, fact checking & maintaining the EdWeek website - Shared and gathered stats and analytics for newsroom to better understand audience and news reach - Maintained cadre of blogs through content management system Moveable Type

  • WUFT-FM
    • Gainesville, Florida Area
    • Content Creator/Web Producer
      • Jan 2015 - May 2015

      - Reported on and copyedited original news stories for web & TV under deadline, utilizing producers and editors through research and fact checking to assure accuracy of stories on the North-Central Florida region - Produced social media copy & original photo, video, and audio to enhance news stories and interactivity - Reported on and copyedited original news stories for web & TV under deadline, utilizing producers and editors through research and fact checking to assure accuracy of stories on the North-Central Florida region - Produced social media copy & original photo, video, and audio to enhance news stories and interactivity

    • Vice President of Education
      • Apr 2014 - May 2015

      - Planned educational events and workshops with executive board, developing content that created awareness around important Asian American issues highlighting API identity, politics, etc.- Acted as liaison between faculty and students for the continued development and sustainability of the Asian American Studies minor program at the University of Florida- Coordinated set of educational workshops for scholarship recipients at the University of Florida to attend the East Coast Asian American Student Union conference. Show less

    • Multimedia Chair
      • Sep 2013 - Mar 2014

      - Created visually appealing promotional material through Adobe Creative Cloud products to market events and programs- Revamped website to create more functional interface through CMS WordPress- Organized accompanying blog on the Asian American student experience, producing/moderating its original content from member base & myself

    • Communications Coordinator
      • Nov 2012 - May 2015

      - Reshaped Facebook, Twitter, Instagram and website engagement with a communications team to involve Asian American and other multicultural communities with the office, providing administrative support to programs and services. - Created multimedia graphics and flyers through Photoshop and InDesign to market and increase attendance to events and programs, and to drive traffic to our website and social media content - Spearheaded print and digital publication of anthology of written and visual art through curation, page design, and copy editing with a small committee to showcase creative narratives within the Asian American community. Show less

    • Newspaper Publishing
    • 1 - 100 Employee
    • Contributing Writer
      • May 2013 - Aug 2014

      - Reported and wrote articles on campus and local news stories for the Independent Alligator, the largest daily student newspaper in the U.S., under deadline. - Worked in a newsroom closely with section editors and copywriters to assure high accuracy, writing quality, and steadfastness for publication and distribution to the UF campus and Gainesville city. - Reported and wrote articles on campus and local news stories for the Independent Alligator, the largest daily student newspaper in the U.S., under deadline. - Worked in a newsroom closely with section editors and copywriters to assure high accuracy, writing quality, and steadfastness for publication and distribution to the UF campus and Gainesville city.

    • United States
    • Media Production
    • 1 - 100 Employee
    • Assistant Content Editor
      • Dec 2013 - May 2014

      - Worked with Content Editor to oversee and ensure correct AP style, grammar, reliable and valuable content for written content in Sparks' print publication.- Oversaw creation and editing of trustworthy and eye-opening content on Asian American issues and narratives, also acting as resource for writers to find and utilize relevant contacts/places of research for respective stories

    • Online and Print Writer
      • May 2013 - May 2014

      Wrote and reported on feature stories on Asian American issues, both long and short-form, such as the HIV/AIDS stigma and Asian American philanthropies; Worked in a team with a photographer and designer to collaborate on an overall visual theme for a respective story.

Education

  • Northwestern University
    Master of Fine Arts - MFA
    2020 - 2022
  • University of Florida
    Bachelor’s Degree
    2011 - 2015

Community

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