Experience

Radiant Senior Living

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Sales and Marketing Support Specialist

  • Dec 2021 - Present

  Portland, Oregon, United States ·Communications and Content Creation: Manages social media on multiple platforms for 10 senior living communities and the Radiant Senior Living corporate entity, with daily posts and timely comment responses. Writes weekly blog posts, using the company’s unique branded voice, for the company blog and careers page. Creating nearly 400 pieces of content per month. o Content marketing became the biggest organic referral source for traffic to each of the company websites, increasing organic… Show more ·Communications and Content Creation: Manages social media on multiple platforms for 10 senior living communities and the Radiant Senior Living corporate entity, with daily posts and timely comment responses. Writes weekly blog posts, using the company’s unique branded voice, for the company blog and careers page. Creating nearly 400 pieces of content per month. o Content marketing became the biggest organic referral source for traffic to each of the company websites, increasing organic web traffic to provide 40% of company move-ins. This success helped to end third-party contracts and increase overall profitability. o Increase in social following by 20%, organic impressions by 179%, and engagements by 100%. · Visual content: Directly assists VP of Marketing with the creation of event marketing materials for each property including invitations, flyers, and digital marketing elements. · Administrative duties: Maintains meticulous records and reporting for the Sales and Marketing executive staff including contract management, compensation records, onboarding documentation, and more. · Interpersonal Skills: Works closely with a team of Community Relations Directors via email, text, and Zoom to ensure social media strategy is followed and goals are met. Regularly updates team with metrics to show successes and areas of potential growth Show less



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