Alicia Rudzka, FCIM

Communications and Marketing Officer at Derby City Council
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Contact Information
Location
Long Eaton, England, United Kingdom, UK
Languages
  • Polish -

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Liz Cartwright

Alicia is one of the most able and dynamic marketing professionals I have ever worked with. Capable, determined and strategic, Alicia is someone who you know will get the job done - with hard work and creativity. A former journalist, Alicia is also passionate about getting the written work spot on - which she does over and over again. I Highly recommend her.

Tim Garratt

Alicias worked as part of my senior management team when I was MD. She was responsible (and managed) a major re-brand - from initial ideas, selecting a consultant, managing the process and implementing the final agreed branding. This was juts part of her role - the day job was managing the marketing for the business, across three offices and four different disciplines. Alicia is super-organised, disciplined and focussed on the task at hand. It was a fun period and we achieved a lot in a short space of time. I wouldn't hesitate in re-employing Alicia if the opportunity arose.

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Credentials

  • Fellow
    CIM | The Chartered Institute of Marketing
    Aug, 2017
    - Sep, 2024
  • Certificate in Periodical Journalism
    National Council for the Training of Journalists (NCTJ)
    Jan, 1980
    - Sep, 2024

Experience

    • United Kingdom
    • Government Administration
    • 700 & Above Employee
    • Communications and Marketing Officer
      • Oct 2021 - Present
    • United Kingdom
    • Government Administration
    • 500 - 600 Employee
    • Assistant Communications Officer
      • Mar 2021 - Oct 2021
    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • Head of Marketing
      • Apr 2016 - Oct 2020

      Over the four and a half years I worked with Innes England in a standalone marketing position, I was responsible for all elements of corporate marketing, both internal and external, including the flagship annual business events - Market Insite. Over the four and a half years I worked with Innes England in a standalone marketing position, I was responsible for all elements of corporate marketing, both internal and external, including the flagship annual business events - Market Insite.

    • United Kingdom
    • Government Administration
    • 700 & Above Employee
    • Marketing and Communications Officer
      • May 2015 - Mar 2016

      Nottingham City Council's Communications and Marketing Team is at the forefront of local government communications and marketing. Working in collaboration with various council departments, I advised on concepts for a variety of promotional activities on and offline; wrote content, managed design and production of marketing materials for allocated projects; drafted and issued news releases to promote the Council's priorities; created and scheduled content for social media platforms Nottingham City Council's Communications and Marketing Team is at the forefront of local government communications and marketing. Working in collaboration with various council departments, I advised on concepts for a variety of promotional activities on and offline; wrote content, managed design and production of marketing materials for allocated projects; drafted and issued news releases to promote the Council's priorities; created and scheduled content for social media platforms

    • Marketing and Communications Manager
      • Dec 2012 - May 2015

      With overall responsibility for the core communications media (online and offline), I managed and coached a small team, alongside creating and delivering campaigns to support commercial and social activities With overall responsibility for the core communications media (online and offline), I managed and coached a small team, alongside creating and delivering campaigns to support commercial and social activities

    • Owner
      • Sep 2010 - Aug 2013

      Freelance contractor working on projects and short term contracts. Clients included start-up businesses in a variety of sectors from hairdressing to sports, charities and established companies. Particular emphasis on youth enterprise Freelance contractor working on projects and short term contracts. Clients included start-up businesses in a variety of sectors from hairdressing to sports, charities and established companies. Particular emphasis on youth enterprise

    • United Kingdom
    • Construction
    • 700 & Above Employee
    • Regional Marketing Manager
      • Dec 2011 - Dec 2012

      Barratt is one of the UK’s largest housebuilders with more than 5,000 direct employees and 27 divisions throughout Britain. I was recruited on a short-term contract to drive best practice in online marketing with divisional directors. Responsible for writing and implementing a regional marketing plan and strategy, detailing targets for web visits, leads and visitors for four divisions; carrying out competitor analysis, advising on marketing spend and channel mix to achieve projected sales and managing an external PR agency Show less

    • Communications Manager
      • May 2008 - Sep 2010

      Based in Melton Mowbray for over 60 years, Pera is one of Europe’s most successful business support organisations. My role here was to manage internal and external marketing and communications, as well as leading a small team. Based in Melton Mowbray for over 60 years, Pera is one of Europe’s most successful business support organisations. My role here was to manage internal and external marketing and communications, as well as leading a small team.

    • Marketing Director
      • Apr 2006 - Mar 2008

      Reporting to the Chief Executive and the Board of Trustees of this progressive and rapidly growing charity, I had overall responsibility for marketing and promotional activities and contributed to the strategic direction of the organisation. In addition I held responsibility for ensuring a consistent successful delivery of a multi-million pound Government contract. Reporting to the Chief Executive and the Board of Trustees of this progressive and rapidly growing charity, I had overall responsibility for marketing and promotional activities and contributed to the strategic direction of the organisation. In addition I held responsibility for ensuring a consistent successful delivery of a multi-million pound Government contract.

    • United Kingdom
    • Mining
    • Director of Strategy
      • May 2005 - Apr 2006

      Reporting to the board, I had a broad and varied role. My prime responsibility was the corporate strategy and direction of this established interactive/digital agency following a successful management buy-out of a majority shareholder and director. I acted as the main consultant on all Contractual, Data Protection, Copyright and Employment Law issues. In addition I was accountable for developing effective marketing strategies for all media channels, including outdoor and digital, for a number of clients in a range of sectors from online gaming to travel Show less

    • Egypt
    • Oil and Gas
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2002 - May 2005

      Reporting directly to board level for a member company of a large global insurance business and leading a team of 10, my main responsibilities were to oversee the timely and cost-effective delivery of a number of marketing initiatives from original concept to production and delivery. The team handled around 120 separate campaigns a year, for around 10 products, realising an average revenue of £6m per annum. I worked closely with a Business Development Team to exploit existing and potential affinity marketing opportunities and held main responsibility for the strategic development and success of all the marketing collateral Show less

    • Client Services Director
      • Nov 1996 - May 2002

      Reporting to the Managing Director and leading a team of four, my main responsibilities within this full-service agency were to develop existing business and exploit new business opportunities. Working exclusively within the financial services sector my task was, in conjunction with creative support, to offer strategic and cost-effective marketing solutions in a number of channels from press to direct mail Reporting to the Managing Director and leading a team of four, my main responsibilities within this full-service agency were to develop existing business and exploit new business opportunities. Working exclusively within the financial services sector my task was, in conjunction with creative support, to offer strategic and cost-effective marketing solutions in a number of channels from press to direct mail

    • United Kingdom
    • Book and Periodical Publishing
    • Lecturer
      • Jul 1995 - Nov 1996

Education

  • The Nottingham Trent University
    BA (Hons) 2:1, Humanities
    1993 - 1995
  • The Open University
    Master of Arts - MA, History
    2017 - 2019

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