Alicia Niklasson

Head of Social Media & Influencer Marketing at Esther's
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Contact Information
us****@****om
(386) 825-5501
Location
Stockholm, Stockholm County, Sweden, SE
Languages
  • Swedish Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Elementary proficiency

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Experience

    • Sweden
    • Retail
    • 1 - 100 Employee
    • Head of Social Media & Influencer Marketing
      • Nov 2022 - Present

    • Sweden
    • Consumer Goods
    • 1 - 100 Employee
    • Influencer Marketing Associate
      • Feb 2022 - Nov 2022

      Full-time job working with daily outreach, negotiation and setting up new collaboration with influencers, magazines, podcasts and agencies. Communicate throughout various digital channels, mainly email answering questions and solving problems related to Estrid products, orders and collaborations. Promoting Estrids values through the community of influencers and developing authentic connections that leads to genuine brand advocacy. Other tasks such as making briefs, gathering stats and sending orders.

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager
      • Sep 2021 - Feb 2022

      Full-time job where I worked with identifying and building long-term relationships with both existing and new Iconic influencers and clients. Serving as their day-to-day contact; from managing deadlines, content reviews and contracts for collaborations to gather insights, follow-up and evaluate campaigns. Other tasks includes writing newsletter, managing Iconics SoMe presences, assist our talents with photographing and copywriting, also sales pitches to new and existing clients. Full-time job where I worked with identifying and building long-term relationships with both existing and new Iconic influencers and clients. Serving as their day-to-day contact; from managing deadlines, content reviews and contracts for collaborations to gather insights, follow-up and evaluate campaigns. Other tasks includes writing newsletter, managing Iconics SoMe presences, assist our talents with photographing and copywriting, also sales pitches to new and existing clients.

    • Sweden
    • Retail
    • 1 - 100 Employee
    • Content Creator
      • Apr 2021 - Sep 2021

      Part-time job where I worked with visual content creation and copywriting for website and various SoMe channels to help grow engagement, the organic reach and build brand awareness. Part-time job where I worked with visual content creation and copywriting for website and various SoMe channels to help grow engagement, the organic reach and build brand awareness.

    • Sweden
    • Software Development
    • 200 - 300 Employee
    • PR & Brand Intern
      • May 2020 - Nov 2020

      Full-time job where my role included the tasks of developing and managing their social media presences, setting up relevant KPI goals and help Mentimeter grow on a global market by building brand awareness and relevance in their verticals. Other tasks includes finding relevant data and insights to support creative ideas as setting up campaigns and working together with agency partners, one based in Stockholm and in London. Full-time job where my role included the tasks of developing and managing their social media presences, setting up relevant KPI goals and help Mentimeter grow on a global market by building brand awareness and relevance in their verticals. Other tasks includes finding relevant data and insights to support creative ideas as setting up campaigns and working together with agency partners, one based in Stockholm and in London.

    • Sweden
    • Banking
    • 700 & Above Employee
    • Trading Operations Associate
      • Nov 2018 - Aug 2019

    • Sweden
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Marketing Coordinator
      • Mar 2018 - May 2018

      Part-time job beside my studies at Stockholm University. Mostly working with influencer marketing, community management and managing their social media presences. Other tasks involved copywriting such as articles for their magazine online and creating newsletter. Part-time job beside my studies at Stockholm University. Mostly working with influencer marketing, community management and managing their social media presences. Other tasks involved copywriting such as articles for their magazine online and creating newsletter.

    • Consumer Goods
    • 100 - 200 Employee
    • Sales Advisor
      • Nov 2015 - Aug 2017

    • Spain
    • Apparel & Fashion
    • 700 & Above Employee
    • Sales Advisor
      • Jul 2016 - Jan 2017

Education

  • Stockholm University
    Bachelor of Science - BS, Business Administration and Marketing
    2017 - 2020
  • Jönköping University
    Video Editing & Video Production in Adobe Premiere Pro/After Effects
    2021 - 2021

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