Alicia Malone
Senior Manager, Public Relations at PCI Security Standards Council- Claim this Profile
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Topline Score
Bio
Colin McAlpin
As a travel writer I found Alicia to be extremely helpful and knowledgeable about her subject - Washington DC. She was enthusiastic about her work and always willing to go far beyond the norm in making my visit such a wonderful experience.
Colin McAlpin
As a travel writer I found Alicia to be extremely helpful and knowledgeable about her subject - Washington DC. She was enthusiastic about her work and always willing to go far beyond the norm in making my visit such a wonderful experience.
Colin McAlpin
As a travel writer I found Alicia to be extremely helpful and knowledgeable about her subject - Washington DC. She was enthusiastic about her work and always willing to go far beyond the norm in making my visit such a wonderful experience.
Colin McAlpin
As a travel writer I found Alicia to be extremely helpful and knowledgeable about her subject - Washington DC. She was enthusiastic about her work and always willing to go far beyond the norm in making my visit such a wonderful experience.
Credentials
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Payment Card Industry Professional (PCIP)
PCI Security Standards CouncilApr, 2021- Nov, 2024
Experience
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PCI Security Standards Council
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United States
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Computer and Network Security
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1 - 100 Employee
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Senior Manager, Public Relations
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Mar 2020 - Present
Creates and executes an award-winning podcast & blog series, Paving the Way: Inspiring Women in Payments, to draw attention to the deficit of women in technology professions, particularly in the payments industry. Develops and hosts an award-winning monthly podcast series, Coffee with the Council featuring interviews with various stakeholders on topics that matter to the industry. Builds, implements and executes communications programs aimed at growing greater public and PCI stakeholder awareness of PCI Security Standards Council priorities. Develops and executes a proactive communications and stakeholder engagement strategy geared toward gaining allies and strategic partnerships. Develops messaging that advances the PCI SSC's goal of increasing positive communications coverage/opportunities and garnering support and relationships with third-party influencers. Show less
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Virtual, Inc.
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United States
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Business Consulting and Services
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100 - 200 Employee
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Contractor: Marketing Project Manager
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Sep 2019 - Feb 2020
Oversaw day-to-day marketing activities focused on the planning, managing and execution of projects and timelines related to marketing campaigns for Virtual's largest client, PCI Security Standards Council. Managed regular updates to client's online presence, including web content. Facilitated a weekly status call between Virtual and PCI Security Standards Council teams. Oversaw day-to-day marketing activities focused on the planning, managing and execution of projects and timelines related to marketing campaigns for Virtual's largest client, PCI Security Standards Council. Managed regular updates to client's online presence, including web content. Facilitated a weekly status call between Virtual and PCI Security Standards Council teams.
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R&R Partners
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United States
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Advertising Services
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300 - 400 Employee
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Associate Director of Public Relations
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Jun 2015 - Jan 2017
Led the consumer media effort for the 2016 opening of MGM National Harbor Resort & Casino in National Harbor, MD and helped manage media relations during construction of MGM Springfield Resort & Casino in Springfield, MA. Designed and implemented a strategic communications program to integrate advertising, social media and marketing into every step of the plan. Achieved outstanding media coverage for several major milestones and key announcements on the hotel/casino projects. Led the consumer media effort for the 2016 opening of MGM National Harbor Resort & Casino in National Harbor, MD and helped manage media relations during construction of MGM Springfield Resort & Casino in Springfield, MA. Designed and implemented a strategic communications program to integrate advertising, social media and marketing into every step of the plan. Achieved outstanding media coverage for several major milestones and key announcements on the hotel/casino projects.
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Destination DC
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United States
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Travel Arrangements
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100 - 200 Employee
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International Media Relations Manager
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Sep 2011 - Jun 2015
Generated publicity for Washington, DC and the Capital Region USA (CRUSA) - consisting of Maryland, Virginia and DC - as both a leisure and a business destination; focused primarily on international consumer media, domestic travel trade and domestic meetings trade publications Embarked upon Media Missions to DC's major visitation markets including the UK and Ireland, Germany, France, Brazil, Canada, China and Australia. Promoted new airline service into existing and emerging markets. Coordinated and executed individual and group press trips and familiarization tours to Washington, DC Worked closely with the local public relations community to stay on top of new developments, trends and to garner participation with media visits Edited content for the biannual Official Visitors Guide; provided ongoing content for the website; wrote press releases, media alerts, executive talking points, presentations Show less
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Las Vegas Convention and Visitors Authority - LVCVA
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United States
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Leisure, Travel & Tourism
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200 - 300 Employee
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Public Relations Manager
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Feb 2007 - Sep 2011
Generated publicity for Las Vegas, Nevada, and the greater Southern Nevada region, as both a leisure and a business destination; focused primarily on pitching domestic travel trade and leisure consumer media Produced a monthly media newsletter, maintained weekly correspondence with the resort public relations community, developed press releases, talking points, media alerts and an electronic press kit On-camera correspondent and writer for a local television program “Las Vegas 360: Travel & Tourism” Coordinated and executed media familiarization tours Developed social media programming and strategies Show less
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Brand LTD Las Vegas Marketing
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Las Vegas, NV
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Public Relations
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Sep 2006 - Feb 2007
Generated publicity for Consolidated Resorts, Inc., Hawkridge Condominiums, Hannah’s Restaurant and Hofbrauhaus Las Vegas Copywriter for collateral including brochures, advertisements, press kits, referral cards, and website copy Responsible for writing a weekly advertorial for the local newspaper Generated publicity for Consolidated Resorts, Inc., Hawkridge Condominiums, Hannah’s Restaurant and Hofbrauhaus Las Vegas Copywriter for collateral including brochures, advertisements, press kits, referral cards, and website copy Responsible for writing a weekly advertorial for the local newspaper
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Quillin Advertising, Public Relations and Social Media
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations
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Jun 2006 - Sep 2006
Responsible for generating publicity for a variety of clients including Becker’s Steakhouse and Manpower Inc. of Southern Nevada Developed press releases, press kits and pitches for local print and broadcast media Responsible for writing a weekly advertorial for the local newspaper Responsible for generating publicity for a variety of clients including Becker’s Steakhouse and Manpower Inc. of Southern Nevada Developed press releases, press kits and pitches for local print and broadcast media Responsible for writing a weekly advertorial for the local newspaper
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MGM Resorts International
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United States
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Hospitality
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700 & Above Employee
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Public Relations Specialist
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Apr 2003 - Jun 2006
Generated publicity and brand awareness for ten casino resorts including Bellagio, MGM Grand, Mandalay Bay, The Mirage, Treasure Island, Luxor, Excalibur, New York-New York, Monte Carlo and Circus Circus Specialized in Food & Beverage publicity for nearly 200 restaurants and their chefs Successfully organized media photo shoots, film shoots and interviews Generated publicity and brand awareness for ten casino resorts including Bellagio, MGM Grand, Mandalay Bay, The Mirage, Treasure Island, Luxor, Excalibur, New York-New York, Monte Carlo and Circus Circus Specialized in Food & Beverage publicity for nearly 200 restaurants and their chefs Successfully organized media photo shoots, film shoots and interviews
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MGM Grand Hotel & Casino Las Vegas
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United States
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Hospitality
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700 & Above Employee
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Guest Service Representative and Supervisor
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Jun 2000 - Apr 2003
Hotel Operations Supervisor Oversaw the daily operations of the registration desk including guest interaction and managing over 100 full-time employees Hotel Operations Relief Training Facilitator Conducted 10-day training courses for front desk new hires. Developed training manuals/materials Guest Service Representative Registered guests into the hotel and handled check-out procedures in a variety of capacities including at the front desk, at the airport satellite counter and in the VIP Lounge Reservations Specialist Handled over 120 phone calls per day for hotel room, show tickets and restaurant reservations Show less
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Education
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1998 - 2002
University of Nevada-Las Vegas
Bachelor of Arts, Communications -
2018 - 2020
Lane Community College
Associate of Applied Sciences in Computer Science, Computer Programming
Community
