Alicia Klug
Digital media and marketing analyst at iCount Plus Online Accounting- Claim this Profile
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Bio
Credentials
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Fundamentos de Marketing de Mídias Sociais
LinkedInAug, 2022- Sep, 2024 -
Marketing Tools: Digital Marketing Tools and Services
LinkedInAug, 2022- Sep, 2024 -
Princípios básicos de Marketing Digital
GoogleAug, 2022- Sep, 2024 -
Bootcamp UX Design
Instituto de Gestão e Tecnologia da InformaçãoJul, 2021- Sep, 2024 -
Creative Thinking: Techniques and Tools for Success
Imperial College LondonNov, 2020- Sep, 2024 -
EF SET English Certificate 77/100 (C2 Proficient)
EF Standard English Test (EF SET)Nov, 2020- Sep, 2024 -
Workshop de InDesign aplicado ao Design Editorial
Universidade Tecnológica Federal do ParanáNov, 2020- Sep, 2024 -
The Language of Design: Form and Meaning
California Institute of the ArtsOct, 2020- Sep, 2024
Experience
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Digital media and marketing analyst
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Oct 2022 - Present
Responsible for the planning and development of engaging content for social media channels, using Copywriting and Graphic Design skills. Head of planning and execution of successful marketing campaigns on Google and Facebook Ads, resulting in increased website traffic and lead generation. As part of my role, I was also responsible for creating high-converting landing pages and developing lead funnels to drive conversions. Responsible for the planning and development of engaging content for social media channels, using Copywriting and Graphic Design skills. Head of planning and execution of successful marketing campaigns on Google and Facebook Ads, resulting in increased website traffic and lead generation. As part of my role, I was also responsible for creating high-converting landing pages and developing lead funnels to drive conversions.
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Jr. Digital Media and Marketing Consultant
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Feb 2021 - Nov 2021
Led the collection and data analysis to optimize campaigns and manage paid traffic. Additionally, created, deployed, distributed graphic layouts and campaigns, and provided support to the customer success team by collecting feedbacks and providing solutions. Also, I assisted the team in their everyday tasks and provided detailed reporting on campaign performance. Led the collection and data analysis to optimize campaigns and manage paid traffic. Additionally, created, deployed, distributed graphic layouts and campaigns, and provided support to the customer success team by collecting feedbacks and providing solutions. Also, I assisted the team in their everyday tasks and provided detailed reporting on campaign performance.
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Freelance Graphic Designer
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2020 - 2020
Developed the visual identity of the brand. This involved logo, mail signature, and templates for reports and presentations designs that aligned with the brand’s values and market research. Using graphic design skills, I created a visually appealing and consistent brand identity that effectively represented the brand to its target audience. Developed the visual identity of the brand. This involved logo, mail signature, and templates for reports and presentations designs that aligned with the brand’s values and market research. Using graphic design skills, I created a visually appealing and consistent brand identity that effectively represented the brand to its target audience.
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Education
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2018 - 2023
Universidade Tecnológica Federal do Paraná
Bacharelado em Design, Design e Artes Aplicadas
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