Alicia Dorfman

Account Director at ZAK
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Apr 2022 - Present

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Jan 2022 - Apr 2022

    • United Kingdom
    • Consumer Services
    • 700 & Above Employee
    • Account Director
      • Oct 2018 - Dec 2021

      • Lead project manager for creative ad hoc campaigns for a global financial services brand, including delivery of - Pilot door drop campaign in Scotland - In-branch staff collateral in the UK - Animated activation and educational videos for the US - New email modular templates for use across EMEA• Working with the planning team to write and present project briefs• Liaising between strategy, creative, copy, print, fulfillment, and animation teams• Own budgets and timelines for each project• Continue Senior Account Manager tasks

    • Senior Account Manager
      • Jul 2017 - Sep 2018

      • Assisting the Account Director on campaigns for a global financial services brand• Recruitment and management of an Account Executive and Account Manager• Continue Account Manager tasks

    • Account Manager
      • Nov 2014 - Jun 2017

      • Oversee promotions for a technology client’s points program in EMEA• Assist in onboarding of a new vendors into the program• Developed strategy, segmentation, and full email nurture campaign to promote new vendor’s products• Support client in any new out­of­scope projects related to the program• Manage production of bi­weekly email communications for an associated program to IT decision makers in EMEA • Responsible for billing and invoicing for two large accounts

    • Account Executive
      • Nov 2013 - Oct 2014

      • Day­ to­ day lead on tasks for the points program in NAR• Assisted in the development of promotions and rewards• Facilitated relationship between two associated programs to increase membership • Managed all email communications from conception to broadcasting• Created and presented two live webinars promoting technology client’s loyalty program to prospective members • Continued to assist on Assistant Account Executive tasks• Represented ICLP at an international networking event, and assisted in getting leads for new clients

    • Assistant Account Executive
      • Jul 2012 - Nov 2013

      • Day-to-day lead on client tasks• Manage monthly, bi-weekly, and ad hoc email communications from conception to broadcasting• Build and present out quarterly reports at client meetings• Run trainings for customer support, new vendors, and new employees• Owner of content, copy, and imaging for a technology client’s web site• Continue to assist on Account Coordinator tasks

    • Account Coordinator
      • Oct 2010 - Jul 2012

      • Supported Account Manager on day-to-day client tasks• Developed manuals for client web site management• Completed various data projects related to program members• Worked with vendors to develop a yearly merchant catalog for program members• Assisted with research projects on potential clients

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Home Entertainment Intern
      • Jan 2010 - Mar 2010

      • Researched and present marketing strategy for DVD sales • Helped to edit proofs for DVD packaging • Analyzed past sales data for future phone promotions • Input sales codes for product website, shopngvideos.com • Developed creative strategy and cover art for future DVD releases • Researched and present marketing strategy for DVD sales • Helped to edit proofs for DVD packaging • Analyzed past sales data for future phone promotions • Input sales codes for product website, shopngvideos.com • Developed creative strategy and cover art for future DVD releases

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Assignment Desk Intern
      • Jun 2009 - Aug 2009

      • Assisted Desk Editors to develop news stories for broadcast • Answered viewer calls for Rob Black and Your Money, a live financial show • Fact checked for reporter/video journalist stories • Reviewed and prioritized press releases • Made beat checks and monitored news sites for story ideas • Answered phones for the assignment desk • Trained new interns • Assisted Desk Editors to develop news stories for broadcast • Answered viewer calls for Rob Black and Your Money, a live financial show • Fact checked for reporter/video journalist stories • Reviewed and prioritized press releases • Made beat checks and monitored news sites for story ideas • Answered phones for the assignment desk • Trained new interns

Education

  • University of California, Davis
    Bachelor of Arts (BA)
    2006 - 2010
  • Lowell High School
    2002 - 2006

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