Alicia is a powerhouse of talent and leadership. Strong leadership is revealed during periods of great market changes or upheavals. Alicia showcased her capability in 2020/2021 through her ability to quickly realign the strategic direction of April5 and capitalising on opportunities - ensuring strategy, financial health and governance did not waiver - strengthening and positioning the business for the future. Forward-thinking and progressive in all she does, she has established a strong strategic direction, built an exceptional management team and ensured all critical measures improved. She has a sharp mind, enormous energy and strong integrity. These strengths ensure she has a team culture of performance, innovation and collaboration. For her clients, she is a trusted adviser who they know has their own customers best interests at heart. As such, April5 delivers award-winning programs of work that surprise and delight every time.

Alicia is a commercially astute and committed leader who is committed to growing not just her business but most importantly the people within it. She is dedicated to creating a healthy, vibrant and inclusive workplace that fosters exceptional performance, creativity and growth. Like all business owners, Alicia has navigated the highs and lows but throughout, she has always managed to 'steady the ship' by remaining calm under pressure, decisive and supportive. Her commitment to her team and to delivering exceptional results is to be admired.

Alicia brings out the best in her team, and your team. With three decades with Australia’s peak industry bodies, judging panels, mentoring business owners, and running two of her own agencies – Alicia knows what best practice and high standards are all about. I myself have worked alongside Alicia for ten years, and know first hand how capable she is to inspire and deliver world class activations for global brands with incredibly talented local people. From my viewpoint – your brand, your budget, and your people will love working with April 5, as Alicia and her team produce high calibre events with great ROI you will all be proud of.

Alicia is a powerhouse of talent and leadership. Strong leadership is revealed during periods of great market changes or upheavals. Alicia showcased her capability in 2020/2021 through her ability to quickly realign the strategic direction of April5 and capitalising on opportunities - ensuring strategy, financial health and governance did not waiver - strengthening and positioning the business for the future. Forward-thinking and progressive in all she does, she has established a strong strategic direction, built an exceptional management team and ensured all critical measures improved. She has a sharp mind, enormous energy and strong integrity. These strengths ensure she has a team culture of performance, innovation and collaboration. For her clients, she is a trusted adviser who they know has their own customers best interests at heart. As such, April5 delivers award-winning programs of work that surprise and delight every time.

Alicia is a commercially astute and committed leader who is committed to growing not just her business but most importantly the people within it. She is dedicated to creating a healthy, vibrant and inclusive workplace that fosters exceptional performance, creativity and growth. Like all business owners, Alicia has navigated the highs and lows but throughout, she has always managed to 'steady the ship' by remaining calm under pressure, decisive and supportive. Her commitment to her team and to delivering exceptional results is to be admired.

Alicia brings out the best in her team, and your team. With three decades with Australia’s peak industry bodies, judging panels, mentoring business owners, and running two of her own agencies – Alicia knows what best practice and high standards are all about. I myself have worked alongside Alicia for ten years, and know first hand how capable she is to inspire and deliver world class activations for global brands with incredibly talented local people. From my viewpoint – your brand, your budget, and your people will love working with April 5, as Alicia and her team produce high calibre events with great ROI you will all be proud of.

Alicia is a powerhouse of talent and leadership. Strong leadership is revealed during periods of great market changes or upheavals. Alicia showcased her capability in 2020/2021 through her ability to quickly realign the strategic direction of April5 and capitalising on opportunities - ensuring strategy, financial health and governance did not waiver - strengthening and positioning the business for the future. Forward-thinking and progressive in all she does, she has established a strong strategic direction, built an exceptional management team and ensured all critical measures improved. She has a sharp mind, enormous energy and strong integrity. These strengths ensure she has a team culture of performance, innovation and collaboration. For her clients, she is a trusted adviser who they know has their own customers best interests at heart. As such, April5 delivers award-winning programs of work that surprise and delight every time.

Alicia is a commercially astute and committed leader who is committed to growing not just her business but most importantly the people within it. She is dedicated to creating a healthy, vibrant and inclusive workplace that fosters exceptional performance, creativity and growth. Like all business owners, Alicia has navigated the highs and lows but throughout, she has always managed to 'steady the ship' by remaining calm under pressure, decisive and supportive. Her commitment to her team and to delivering exceptional results is to be admired.

Alicia brings out the best in her team, and your team. With three decades with Australia’s peak industry bodies, judging panels, mentoring business owners, and running two of her own agencies – Alicia knows what best practice and high standards are all about. I myself have worked alongside Alicia for ten years, and know first hand how capable she is to inspire and deliver world class activations for global brands with incredibly talented local people. From my viewpoint – your brand, your budget, and your people will love working with April 5, as Alicia and her team produce high calibre events with great ROI you will all be proud of.