alicia apaloo-edwards

Dresser at Motown The Musical
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency

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Bio

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Experience

    • United Kingdom
    • 1 - 100 Employee
    • Dresser
      • Jun 2017 - Present

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Visual Merchandiser
      • Apr 2016 - Present

      • Working with multiple product categories • Organising the effective and efficient utilisation of store space • Working closely with the management and sales assistant to increase sales • Coaching shop floor teams to improve their merchandising skills • Involved in rearranging, remerchandising and replenishing new stock • Implanting guidelines and strategy • Delivering floor moves, window installations and mannequin styling • Analyzing sales figures and forecasting sales volumes • Coordinating store display in line with brand identities • Supporting the visual manager, and deputies in their absence, organising team members to ensure we meet department and store requirements • Providing excellent customer service • Rolling out POS in-store such as signage and banners which I work as part of a team but at times work alone due to the nature of the role. Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Visual Merchandiser
      • Oct 2013 - Present

      Responsible for the visual representation of the shop floor and windows, maintained through the use of new lines to continuously update and refresh the look of the store, creating retail theatre Duties • Organising the effective and efficient utilisation of store space • Working closely with the management and sales assistant to increase sales • Coaching shop floor teams to improve their merchandising skills • Involved in rearranging, remerchandising and replenishing new stock • Implanting guidelines and strategy • Delivering floor moves, window installations and mannequin styling • Analyzing sales figures and forecasting sales volumes • Coordinating store display in line with brand identities • Supporting the visual manager, and deputies in their absence, organising team members to ensure we meet department and store requirements • Providing excellent customer service • Rolling out POS in-store such as signage and banners which I work as part of a team but at times work alone due to the nature of the role. Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • visual stylist
      • Jan 2013 - Jul 2013

      • My role was to drive the visual proposition within the store, I achieved this by always being commercially aware and keeping a close eye on which products sold well. I used this information to dress windows and create enticing displays • Creating the desire to buy, by consistently delivering exceptional visual standards to guideline • I had a lot of influence when changing floor layouts, making sure our products were promoted effectively during key selling periods. • Maintaining stocks on POS and visual equipment to ensure the store could consistently deliver a strong visual Message at all times. • Working closely with sales managers to deliver promotions and events which met deadlines, adhere to company guidelines and maximise sales was a big part of my job as the womenswear visual stylist. • Effectively utilising advertising systems and processes to enhance the customers experience • I always keep up to date with the latest trends and use this knowledge to create displays that appeal to customers of all ages and tastes. • My role was to act as a style guardian, making sure everything in store reflects and emphasises the Marks & Spencer brand. Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • visual merchandising assistant
      • Jul 2012 - Jan 2013

      Assisted Implementing and creating window and shop floor displays which were enticing to customers and reflect new trends and the corporate brands. • Styling the mannequin groupings within the store and ensuring they were current trend and dressed to a high standard • Coming up with innovative and creative ideas for void spaces within the store • Worked with the Brands to ensure I displayed the correct messages throughout the store with the use of graphics. • Support VM team with instillations • Implemented store guide lines Show less

Education

  • Rose Bruford College
    Bachelor's Degree, Costume Design
    2009 - 2012
  • London College of Fashion
    diploma, art and design foundation
    2006 - 2007

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