Experience

Pacific Press Publishing Association

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• • Jul 2019 - Present

  Develop and execute B2C digital marketing strategies for email, social media, video, and other digital channels within a self-funded, not-for-profit publishing company. Grew online sales to record highs (YoY growth: 24% in 2021; 29% in 2020) by increasing the quality of daily promotional emails and creating engaging social posts. Serve as the lead copywriter for internal and external audience content, including book jackets, social media posts, sales emails, marketing collateral, ad copy, HR/employee communications, news releases, company reports, fundraising and donor relations letters, etc. Coach new and returning authors on publicity and self-promotion marketing strategies. Collaborate on product development. Proposed and developed themed face masks, the first textile merchandise ever released by the organization, which sold more than 10,000 units in six months. Assisted with wire-framing for a new e-commerce website and QA testing during deployment. Provide ongoing content and product management. Show less

• • Jun 2018 - Jun 2019

  Edited adult and children's books. Guided new and returning authors through the publishing process. Assisted with acquisitions, estimating, scheduling, design, marketing, and project management. Participated on various committees, including adult acquisitions, children's acquisitions, editorial, and title/cover.



Alicia J. Adams

• Boise, Idaho Area

• Freelance Journalist & Editor

  • Aug 1998 - Present

  Freelance marketing, editing, writing, design, social media, and photography services, as time allows. Freelance marketing, editing, writing, design, social media, and photography services, as time allows.



Pacific Union Conference

• Religious Institutions
• 1 - 100 Employee

• Associate Director of Communication & Community Engagement

  • Nov 2002 - Oct 2017

  Led a team of contributing correspondents from seven regional offices, three universities, and two hospital systems to produce a 36- to 48-page monthly news magazine (circ. 76,000). Planned content, edited submissions, wrote stories, designed the publication, sold advertising packages, and contracted vendors. Managed development of an innovative web-based content management system that streamlined magazine production and brought the design in-house, saving the organization $45,000 annually. Created and curated content for social media, e-newsletters, etc. Wrote scripts and directed video productions. Assisted with public relations and crisis management. Designed newsletters and other print and web collateral. Taught communication seminars. Recruited interns, freelance writers, and photographers. Managed department budget of more than $1 million. Show less



California Secretary of State

• Thousand Oaks, California

• Notary Public

  • Apr 2005 - Mar 2009

  California Notary Public and mobile loan signing agent. Notarized mortgage loan signings, Power of Attorney, travel forms, and other documents. California Notary Public and mobile loan signing agent. Notarized mortgage loan signings, Power of Attorney, travel forms, and other documents.



River City Copy & Graphics

• Sacramento, California Area

• Graphic Designer

  • 2000 - 2002

  In-house graphic designer, creating everything from restaurant menus and annual reports to family Christmas missives and company newsletters. In-house graphic designer, creating everything from restaurant menus and annual reports to family Christmas missives and company newsletters.



Amazing Facts

• Religious Institutions
• 1 - 100 Employee

• Inside Report Magazine Editor

  • 1998 - 2000

  Managed, edited, and designed the news monthly magazine and other print collateral. Provided art direction for photo shoots with some fantastic photographers. Managed, edited, and designed the news monthly magazine and other print collateral. Provided art direction for photo shoots with some fantastic photographers.