Marketing Director

• Nov 2022 - Present

Content Marketing Manager

• Sep 2022 - Nov 2022

GoFreight is a customer-first software company revolutionizing freight forwarding management system. Our cloud-based applications are solving real problems for skilled freight forwarders at businesses everywhere. We're passionate about innovation, community, and providing a best-in-class customer experience.

Marketing Director

• 2023 - Present

Director, Marketing And Business Development

• Jan 2022 - Sep 2022

- Generated 10m+ revenues quarterly with 100% growth by determining digital strategies and leading marketing team - Negotiated contracts with potential clients and partners, reducing costs by 35% and increasing ROI by 25% - Managed 100+ marketing campaigns across major social platforms, resulting in a 20% increase in engagement and a 10% increase in conversions - Collaborated and brainstormed with the CEO to determine the organizational vision, company budget, and operational strategies

General Manager

• Apr 2020 - Jan 2022

- Created rolling 12-month cross-functional timelines, detailed digital and physical event plans, and efficient operating procedures - Produced consolidated monthly digital metrics/KPI report to stakeholders, highlighting key performance indicators and areas of opportunity - Built and managed long-term B2B relationships with vendors, PR, influencers, and community partners through the RFP process, resulting in 30% increase in partnerships - Worked with external tax experts to prepare… Show more - Created rolling 12-month cross-functional timelines, detailed digital and physical event plans, and efficient operating procedures - Produced consolidated monthly digital metrics/KPI report to stakeholders, highlighting key performance indicators and areas of opportunity - Built and managed long-term B2B relationships with vendors, PR, influencers, and community partners through the RFP process, resulting in 30% increase in partnerships - Worked with external tax experts to prepare and file federal and state annual tax returns, calculated and submitted estimated quarterly tax deposits, and monitored organization’s compliance with tax regulations to maintain exempt status

Marketing Operations Manager

• May 2017 - Aug 2020

- Directed and oversaw completion of client projects, working with technicians to ensure project teams develop, prioritize and execute corporate objectives - Led key operations on developing and maintaining B2B and B2C relationships that attracted 50%+ business clients and 30%+ employees - End-to-end management of internal and external contingent worker programs with 100+ employees and 20+ clients and vendors Clients: Nokia, T-mobile, Amdocs, Hitachi Consulting, SAC Wireless etc.

Operations Specialist

• May 2016 - May 2017

- Developed methods to improve operational procedures, such as enforcing vendor service level agreements and managing escalations - Generated executive reports and analytical insights across paid search, web engagement and lead optimization - Developed and maintained timeline, task lists and decision matrix to ensure milestones were completed on time and on budget for a given project in coordination with project leads

Marketing Manager

• Nov 2013 - May 2016

- Created and designed content strategy for marketing concepts and promotional endeavors, resulting in 10m+ revenue - Distributed and leveraged content across major social channels to promote and market educational programs - Analyzed campaign tactics, monitored content performance, and made optimizations based on data, resulting in 15% increase in leads - Produced copy for promotional assets including email campaigns, social media, and paid advertisements, resulting in a 20% increase… Show more - Created and designed content strategy for marketing concepts and promotional endeavors, resulting in 10m+ revenue - Distributed and leveraged content across major social channels to promote and market educational programs - Analyzed campaign tactics, monitored content performance, and made optimizations based on data, resulting in 15% increase in leads - Produced copy for promotional assets including email campaigns, social media, and paid advertisements, resulting in a 20% increase in conversions - Expanded the company's leads pipeline by leveraging varied marketing tools, resulting in 30% increase in customer acquisition Show less - Created and designed content strategy for marketing concepts and promotional endeavors, resulting in 10m+ revenue - Distributed and leveraged content across major social channels to promote and market educational programs - Analyzed campaign tactics, monitored content performance, and made optimizations based on data, resulting in 15% increase in leads - Produced copy for promotional assets including email campaigns, social media, and paid advertisements, resulting in a 20% increase… Show more - Created and designed content strategy for marketing concepts and promotional endeavors, resulting in 10m+ revenue - Distributed and leveraged content across major social channels to promote and market educational programs - Analyzed campaign tactics, monitored content performance, and made optimizations based on data, resulting in 15% increase in leads - Produced copy for promotional assets including email campaigns, social media, and paid advertisements, resulting in a 20% increase in conversions - Expanded the company's leads pipeline by leveraging varied marketing tools, resulting in 30% increase in customer acquisition Show less