Alice Will
Co-founder & Creative Director at LUX - The Food & Drink Agency- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Karen Jones
Alice brings a deep understanding of how to structure an effective social media presence or campaign, and was successful in establishing new ways of thinking and fresh ideas at Life Technologies with new processes to make them work. I am sad to see her go and envious of her new colleagues who will benefit from her knowledge and the way she works.
Claire Daisley
In the time we worked together Alice proved to be a fantastic colleague with an amazing knowledge of Social Media. She taught me so many invaluable things about both Social Media and digital content, and I couldn't have asked to share my workspace with a better co-worker. It's rare to meet someone so focused—Alice's dedication, organisation and thoroughness are an inspiration! It's a real pleasure to have worked with Alice and I hope we get the opportunity to do so again on a future project.
Karen Jones
Alice brings a deep understanding of how to structure an effective social media presence or campaign, and was successful in establishing new ways of thinking and fresh ideas at Life Technologies with new processes to make them work. I am sad to see her go and envious of her new colleagues who will benefit from her knowledge and the way she works.
Claire Daisley
In the time we worked together Alice proved to be a fantastic colleague with an amazing knowledge of Social Media. She taught me so many invaluable things about both Social Media and digital content, and I couldn't have asked to share my workspace with a better co-worker. It's rare to meet someone so focused—Alice's dedication, organisation and thoroughness are an inspiration! It's a real pleasure to have worked with Alice and I hope we get the opportunity to do so again on a future project.
Karen Jones
Alice brings a deep understanding of how to structure an effective social media presence or campaign, and was successful in establishing new ways of thinking and fresh ideas at Life Technologies with new processes to make them work. I am sad to see her go and envious of her new colleagues who will benefit from her knowledge and the way she works.
Claire Daisley
In the time we worked together Alice proved to be a fantastic colleague with an amazing knowledge of Social Media. She taught me so many invaluable things about both Social Media and digital content, and I couldn't have asked to share my workspace with a better co-worker. It's rare to meet someone so focused—Alice's dedication, organisation and thoroughness are an inspiration! It's a real pleasure to have worked with Alice and I hope we get the opportunity to do so again on a future project.
Karen Jones
Alice brings a deep understanding of how to structure an effective social media presence or campaign, and was successful in establishing new ways of thinking and fresh ideas at Life Technologies with new processes to make them work. I am sad to see her go and envious of her new colleagues who will benefit from her knowledge and the way she works.
Claire Daisley
In the time we worked together Alice proved to be a fantastic colleague with an amazing knowledge of Social Media. She taught me so many invaluable things about both Social Media and digital content, and I couldn't have asked to share my workspace with a better co-worker. It's rare to meet someone so focused—Alice's dedication, organisation and thoroughness are an inspiration! It's a real pleasure to have worked with Alice and I hope we get the opportunity to do so again on a future project.
Experience
-
-
Co-founder & Creative Director
-
Feb 2014 - Present
-
-
-
Life Technologies
-
United States
-
Biotechnology Research
-
700 & Above Employee
-
Digital Demand Manager, EMEA
-
Apr 2013 - Feb 2014
Working as part of the EMEA eBusiness team, I am responsible for all digital demand channels. Building integrated campaigns and deploying digital tactics, my goal is to drive quality traffic to our website via search, social media, display and email channels. Working as part of the EMEA eBusiness team, I am responsible for all digital demand channels. Building integrated campaigns and deploying digital tactics, my goal is to drive quality traffic to our website via search, social media, display and email channels.
-
-
-
Welcome to Scotland
-
United Kingdom
-
Leisure, Travel & Tourism
-
1 - 100 Employee
-
Social Media Manager
-
May 2011 - May 2013
I managed Welcome to Scotland’s social media channels and community across Facebook, Twitter and Wordpress. Responsible for all content marketing activity, I planned and executed campaigns that would drive engagement with the community, sourced and prepared imagery and video content, wrote, optimised and edited copy for the blog. I was also responsible for preparing weekly reports detailing activity and campaign performance, and managed Facebook ad campaigns including promoted posts, offers and sponsored stories.
-
-
-
-
Digital Planner
-
Feb 2012 - Apr 2013
During my time at Front Page, I provided digital marketing consultancy to B2B and B2C clients, including Royal Caribbean Cruises, Celebrity Cruises and Disney. I was responsible for planning integrated digital campaigns that focused on building brand awareness, engagement, lead generation and increasing conversion rates. I also played a key role in new business initiatives such as scoping digital projects, writing proposals, preparing presentations and presenting at pitches. During my time at Front Page, I provided digital marketing consultancy to B2B and B2C clients, including Royal Caribbean Cruises, Celebrity Cruises and Disney. I was responsible for planning integrated digital campaigns that focused on building brand awareness, engagement, lead generation and increasing conversion rates. I also played a key role in new business initiatives such as scoping digital projects, writing proposals, preparing presentations and presenting at pitches.
-
-
-
-
Digital Planner & Manager
-
Mar 2010 - Sep 2011
As a Digital Planner & Account Manager at Line, I worked with a range of clients, assisting in defining and developing their digital marketing strategies. Ranging from website builds, email marketing, to app development, I planned and managed clients' digital activities, ensuring creative and effective use of digital marketing to help achieve their business goals. As a Digital Planner & Account Manager at Line, I worked with a range of clients, assisting in defining and developing their digital marketing strategies. Ranging from website builds, email marketing, to app development, I planned and managed clients' digital activities, ensuring creative and effective use of digital marketing to help achieve their business goals.
-
-
-
-
New media and events executive (Contract)
-
Sep 2009 - Mar 2010
-
-
-
On Point Productions
-
1 - 100 Employee
-
Marketing & Events Manager
-
Mar 2007 - Mar 2010
-
-
-
Bridges Project
-
Civic and Social Organizations
-
1 - 100 Employee
-
Digital Consultant (Contract)
-
May 2009 - May 2009
Following delivery of a successful University project, I was contracted by Bridges Project to define, develop and implement a website and blog. Following delivery of a successful University project, I was contracted by Bridges Project to define, develop and implement a website and blog.
-
-
-
Raw Promotions
-
Advertising Services
-
1 - 100 Employee
-
Markeing & Events Co-ordinator
-
Jan 2003 - Jan 2006
-
-
Education
-
2007 - 2009
Queen Margaret University
Media BA (with Distinction), Media, PR, Communications & Culture
Community
