Experience

Toolroom
• United Kingdom
• Musicians
• 1 - 100 Employee
• Senior Social Media Manager

  • Aug 2023 - Present


White Digital Group

• United Kingdom
• Advertising Services

• Social Media Director

  • Jun 2011 - Present

  Owner of a creative social media agency. Offering digital marketing, project management, content creation and online brand management services to businesses worldwide. With clients across the health tech, real estate, music, events and creative industries. ➡ Developed and successfully executed detailed and tailored social media strategies for over 30 clients across the board of industries. Developing organic social media content plans, creating concepts, executing creative needs and… Show more Owner of a creative social media agency. Offering digital marketing, project management, content creation and online brand management services to businesses worldwide. With clients across the health tech, real estate, music, events and creative industries. ➡ Developed and successfully executed detailed and tailored social media strategies for over 30 clients across the board of industries. Developing organic social media content plans, creating concepts, executing creative needs and asset creation. ➡ Designed effective content strategy resulting in sales growth and client retention. ➡ Maximized social media efforts enhancing brand awareness and increasing customer traffic and sales. ➡ Implemented and ensured core messaging and brand guidelines for clients across all social content. ➡ Executed live event strategy, tactical plans, and project managed from beginning to end including all logistics, onsite execution, and post event analysis. ➡ Managed posts, comments and community engagement across all client accounts. ➡ Monitored and report on the analytics from growth reports. ➡ Maintained individual brands voice across all channels and communications. ➡ Analysed site traffic data to determine optimization opportunities. Develop strategies to measure and track effectiveness of campaigns. ➡ Worked cross-functionally to ensure all projects are executed with excellence and deployed in timely manner. Show less Owner of a creative social media agency. Offering digital marketing, project management, content creation and online brand management services to businesses worldwide. With clients across the health tech, real estate, music, events and creative industries. ➡ Developed and successfully executed detailed and tailored social media strategies for over 30 clients across the board of industries. Developing organic social media content plans, creating concepts, executing creative needs and… Show more Owner of a creative social media agency. Offering digital marketing, project management, content creation and online brand management services to businesses worldwide. With clients across the health tech, real estate, music, events and creative industries. ➡ Developed and successfully executed detailed and tailored social media strategies for over 30 clients across the board of industries. Developing organic social media content plans, creating concepts, executing creative needs and asset creation. ➡ Designed effective content strategy resulting in sales growth and client retention. ➡ Maximized social media efforts enhancing brand awareness and increasing customer traffic and sales. ➡ Implemented and ensured core messaging and brand guidelines for clients across all social content. ➡ Executed live event strategy, tactical plans, and project managed from beginning to end including all logistics, onsite execution, and post event analysis. ➡ Managed posts, comments and community engagement across all client accounts. ➡ Monitored and report on the analytics from growth reports. ➡ Maintained individual brands voice across all channels and communications. ➡ Analysed site traffic data to determine optimization opportunities. Develop strategies to measure and track effectiveness of campaigns. ➡ Worked cross-functionally to ensure all projects are executed with excellence and deployed in timely manner. Show less


SPARK
• Education Administration Programs
• Senior Social Media Manager

  • Feb 2023 - Jun 2023


Beatport

• United States
• Musicians
• 100 - 200 Employee

• Social Media Manager | Beatport Group

  • Oct 2022 - May 2023

• Social Media Manager | Beatport

  • Mar 2021 - Oct 2022

  ➡ Designed and executed global social media strategy across 4.5 million followers across Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok. ➡ Hit growth milestone, growing Beatport Instagram from 800k to 1million + ➡ Proven track record of working at the strategic and tactical level to execute innovative and effective campaigns with large corporate brands such as Microsoft, Heineken, Desperados, EE, Ballantine's, Absolut and Pioneer DJ. ➡ Developed robust monthly analytics… Show more ➡ Designed and executed global social media strategy across 4.5 million followers across Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok. ➡ Hit growth milestone, growing Beatport Instagram from 800k to 1million + ➡ Proven track record of working at the strategic and tactical level to execute innovative and effective campaigns with large corporate brands such as Microsoft, Heineken, Desperados, EE, Ballantine's, Absolut and Pioneer DJ. ➡ Developed robust monthly analytics report to presenting findings, identify trends, and communicate a plan of action to executive leadership. Optimizing data-lead changes on social media KPIs' lead to 32% YOY increase in impressions across all platforms. ➡ Managed and delegated monthly digital marketing budget of $14,000. ➡ Thought led new social media initiatives to spark conversation with our audience via the launch new evergreen features such as 'Beatport Drop Of The Week' and 'Beatport Asks' ➡ Built key relationships, managed a team of assistants and interns while working collaboratively with cross-departmental colleagues. ➡ Cultivated an engaged community reflected in 35% YOY increase in total followers across platforms within the first 12 months. ➡ Support company growth goals, achieving vitality and the best performing post of all time - reaching 17 million organic impressions on Facebook organically. ➡ Built key relationships and managed a team of assistants and interns, while working collaboratively with cross-departmental colleagues.


F45 Training Dr. Phillips
• United States
• Wellness and Fitness Services
• 1 - 100 Employee
• Social Media Manager

  • 2020 - 2021


Grupo Mambo

• Spain
• Hospitality
• 1 - 100 Employee

• Social Media Manager

  • Feb 2017 - Sep 2020

  Head of social media marketing; in control of managing, creating and scheduling the entirety of all social media strategy for high profile & revenue businesses, and brands living under the corporate umbrella of Grupo Mambo. Spreading over 18 accounts, including Facebook, Twitter, Soundcloud, Instagram and Snapchat. ➡ Created and implemented engaging diversified digital marketing strategies (organic & paid) for both short and long-term initiatives. Improving user engagement and driving… Show more Head of social media marketing; in control of managing, creating and scheduling the entirety of all social media strategy for high profile & revenue businesses, and brands living under the corporate umbrella of Grupo Mambo. Spreading over 18 accounts, including Facebook, Twitter, Soundcloud, Instagram and Snapchat. ➡ Created and implemented engaging diversified digital marketing strategies (organic & paid) for both short and long-term initiatives. Improving user engagement and driving conversion and call to action. ➡ Managed all phases of high-quality production including budgeting, reviews, production and integration. Supervising revisions to all media based activity with reference to company brand policy and individual briefs. Being the key figure for all communications connecting the internal team to external vendors. ➡ Formulated and executed creative collaborative brand partnerships. Nurturing long-term relationships with high-level clients such as BBC Radio One. ➡ Demonstrated increased growth and exceeded targets. ➡ Utilized comprehensive social media scheduling and tracking software (such as Sprout Social & Hoot Suite) to track and monitor effective benchmarks to measure the impact of marketing campaigns. ➡ Created innovative photo, graphic and video social media assets. Directed all stages of brand photo shoots. Guided concept creation and post-production efforts. ➡ Executed proactive marketing strategies with reference to new emerging social media technologies, mobile trends and news. ➡ Managed 18 social media communities; produced engaging content to support brand and defined growth goals. Worked with local managers to assist with tailored organic engagement. ➡ Developed social media project budget, deliverable calendars. Show less Head of social media marketing; in control of managing, creating and scheduling the entirety of all social media strategy for high profile & revenue businesses, and brands living under the corporate umbrella of Grupo Mambo. Spreading over 18 accounts, including Facebook, Twitter, Soundcloud, Instagram and Snapchat. ➡ Created and implemented engaging diversified digital marketing strategies (organic & paid) for both short and long-term initiatives. Improving user engagement and driving… Show more Head of social media marketing; in control of managing, creating and scheduling the entirety of all social media strategy for high profile & revenue businesses, and brands living under the corporate umbrella of Grupo Mambo. Spreading over 18 accounts, including Facebook, Twitter, Soundcloud, Instagram and Snapchat. ➡ Created and implemented engaging diversified digital marketing strategies (organic & paid) for both short and long-term initiatives. Improving user engagement and driving conversion and call to action. ➡ Managed all phases of high-quality production including budgeting, reviews, production and integration. Supervising revisions to all media based activity with reference to company brand policy and individual briefs. Being the key figure for all communications connecting the internal team to external vendors. ➡ Formulated and executed creative collaborative brand partnerships. Nurturing long-term relationships with high-level clients such as BBC Radio One. ➡ Demonstrated increased growth and exceeded targets. ➡ Utilized comprehensive social media scheduling and tracking software (such as Sprout Social & Hoot Suite) to track and monitor effective benchmarks to measure the impact of marketing campaigns. ➡ Created innovative photo, graphic and video social media assets. Directed all stages of brand photo shoots. Guided concept creation and post-production efforts. ➡ Executed proactive marketing strategies with reference to new emerging social media technologies, mobile trends and news. ➡ Managed 18 social media communities; produced engaging content to support brand and defined growth goals. Worked with local managers to assist with tailored organic engagement. ➡ Developed social media project budget, deliverable calendars. Show less



Electric Ibiza Entertainment SL

• Spain
• Music
• 1 - 100 Employee

• Social Media Manager

  • Jul 2018 - Jul 2019

  Marketing and Social Media Manager for the multi-faceted 360 degree Artist Management, Record Label and Events Management Company. • Grew and improved social presences for the brand and subsidiaries on various platforms, including Instagram, Facebook, Twitter and Youtube. • Developed and managed a creative and robust social media content calendar for the business. • Established marketing advertising budget. Worked within the budget and revise the planned expenditure regularly to… Show more Marketing and Social Media Manager for the multi-faceted 360 degree Artist Management, Record Label and Events Management Company. • Grew and improved social presences for the brand and subsidiaries on various platforms, including Instagram, Facebook, Twitter and Youtube. • Developed and managed a creative and robust social media content calendar for the business. • Established marketing advertising budget. Worked within the budget and revise the planned expenditure regularly to maximize the results. • Analysed social media campaigns efforts and results. Identify opportunities, and implement new procedures to meet brand-marketing goals. • Coordinated key brand partnerships with hotels, artists, management, agents and venue during events such as Miami Music Week and Winter Music Conference. Ensuring all stakeholders promotions are on-brand and timely. • Studied the local market and the competitors to give insight on new and effective social media strategy to boost conversion. Show less Marketing and Social Media Manager for the multi-faceted 360 degree Artist Management, Record Label and Events Management Company. • Grew and improved social presences for the brand and subsidiaries on various platforms, including Instagram, Facebook, Twitter and Youtube. • Developed and managed a creative and robust social media content calendar for the business. • Established marketing advertising budget. Worked within the budget and revise the planned expenditure regularly to… Show more Marketing and Social Media Manager for the multi-faceted 360 degree Artist Management, Record Label and Events Management Company. • Grew and improved social presences for the brand and subsidiaries on various platforms, including Instagram, Facebook, Twitter and Youtube. • Developed and managed a creative and robust social media content calendar for the business. • Established marketing advertising budget. Worked within the budget and revise the planned expenditure regularly to maximize the results. • Analysed social media campaigns efforts and results. Identify opportunities, and implement new procedures to meet brand-marketing goals. • Coordinated key brand partnerships with hotels, artists, management, agents and venue during events such as Miami Music Week and Winter Music Conference. Ensuring all stakeholders promotions are on-brand and timely. • Studied the local market and the competitors to give insight on new and effective social media strategy to boost conversion. Show less



Sankeys Ibiza

• Spain
• Hospitality
• 1 - 100 Employee

• Social Media Assistant

  • Mar 2016 - Sep 2016

  • Strategized creative and engaging content for the club across Instagram, Twitter and Facebook. • Reported to management weekly and reviewing performance goals and campaign effectiveness.‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ • ‪ Assisted in the creative process of creating visual assets.‬ • Managed Sankeys Ibiza Radio Show, which was syndicated to over 50 stations online and FM stations worldwide. Acting as quality control for each show and working with presenters on improvements. • Communicated… Show more • Strategized creative and engaging content for the club across Instagram, Twitter and Facebook. • Reported to management weekly and reviewing performance goals and campaign effectiveness.‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ • ‪ Assisted in the creative process of creating visual assets.‬ • Managed Sankeys Ibiza Radio Show, which was syndicated to over 50 stations online and FM stations worldwide. Acting as quality control for each show and working with presenters on improvements. • Communicated and liaised daily with agents, artist management and syndication companies to deliver bi- monthly radio shows. Show less • Strategized creative and engaging content for the club across Instagram, Twitter and Facebook. • Reported to management weekly and reviewing performance goals and campaign effectiveness.‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ • ‪ Assisted in the creative process of creating visual assets.‬ • Managed Sankeys Ibiza Radio Show, which was syndicated to over 50 stations online and FM stations worldwide. Acting as quality control for each show and working with presenters on improvements. • Communicated… Show more • Strategized creative and engaging content for the club across Instagram, Twitter and Facebook. • Reported to management weekly and reviewing performance goals and campaign effectiveness.‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ • ‪ Assisted in the creative process of creating visual assets.‬ • Managed Sankeys Ibiza Radio Show, which was syndicated to over 50 stations online and FM stations worldwide. Acting as quality control for each show and working with presenters on improvements. • Communicated and liaised daily with agents, artist management and syndication companies to deliver bi- monthly radio shows. Show less



MacKenzie King

• Canada
• Restaurants

• Recruitment Consultant

  • Nov 2014 - Dec 2014

  • MacKenzie King is a recruitment consultancy that specialises in Accountancy & Finance and HR appointments, ranging from entry level to Board Directors. Our geographical coverage is Kent, Essex and Suffolk. Specialities: Contingency Search and selection Advertised Search and Selection Salary Benchmarking Career guidance and Advice CV writing Interview technique (incl Competency Based Interviewing) Company outsourcing Outplacement • MacKenzie King is a recruitment consultancy that specialises in Accountancy & Finance and HR appointments, ranging from entry level to Board Directors. Our geographical coverage is Kent, Essex and Suffolk. Specialities: Contingency Search and selection Advertised Search and Selection Salary Benchmarking Career guidance and Advice CV writing Interview technique (incl Competency Based Interviewing) Company outsourcing Outplacement



Hospitality RE

• Italy
• Business Consulting and Services
• 1 - 100 Employee

• Recruitment Consultant

  • Oct 2013 - Dec 2013

  • Cross-departmental involvement in this hospitality recruitment firm. • Recruited, trained, supervised and managed my own team of over 400 employees to work at a variety of corporate hospitality events. • Cross-departmental involvement in this hospitality recruitment firm. • Recruited, trained, supervised and managed my own team of over 400 employees to work at a variety of corporate hospitality events.



Egg London

• United Kingdom
• Musicians
• 1 - 100 Employee

• Marketing, Promotion and Social Media Assistant

  • Nov 2012 - May 2013

  • Responsible for blogging, online promotions and assistance of marketing activity at the infamous London club. My duties involved ensuring the brand has a positive and efficient online presence on Twitter, Blogs and Facebook. As well as creating marketing strategies and overseeing social media content produces a high level of audience interaction. • Responsible for blogging, online promotions and assistance of marketing activity at the infamous London club. My duties involved ensuring the brand has a positive and efficient online presence on Twitter, Blogs and Facebook. As well as creating marketing strategies and overseeing social media content produces a high level of audience interaction.



COUNT OF TEN LTD

• United Kingdom
• Events Services
• 1 - 100 Employee

• Internship

  • Feb 2013 - Mar 2013

  Count of 10 organise around 5 music festivals a year, including the Y Not Festival (12,000 capacity) and Truck Festival (5,000 capacity). This work placement included a range of roles, from the graphic design aspect of the merchandise or website, constructing the Y-Not newspaper and programme, devising and launching marketing campaigns, purchasing, to booking infrastructure for the festival. Count of 10 organise around 5 music festivals a year, including the Y Not Festival (12,000 capacity) and Truck Festival (5,000 capacity). This work placement included a range of roles, from the graphic design aspect of the merchandise or website, constructing the Y-Not newspaper and programme, devising and launching marketing campaigns, purchasing, to booking infrastructure for the festival.



The Music Consortium

• United Kingdom
• Events Services
• 1 - 100 Employee

• Internship Team Leader

  • Dec 2012 - Mar 2013

  Team leader of a group of 4 interns working on the ‘WOW’ Kate Bush tribute shows. Independently managing social media and online marketing for a Kate Bush tribute nationwide tour. Assisting ‘The Music Consortium’ Events Company through all planning stages of Shepards Bush Empire show, from concept to implementation. Team leader of a group of 4 interns working on the ‘WOW’ Kate Bush tribute shows. Independently managing social media and online marketing for a Kate Bush tribute nationwide tour. Assisting ‘The Music Consortium’ Events Company through all planning stages of Shepards Bush Empire show, from concept to implementation.



Ministry of Sound

• United Kingdom
• Events Services
• 100 - 200 Employee

• Promoter

  • Sep 2010 - Apr 2011

  People skills Marketing Promotion Social Media People skills Marketing Promotion Social Media



Tommy Hilfiger

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Assistant

  • Sep 2008 - Sep 2010

  Customer Service Product Knowledge Multi-tasking Time management IT Skills Customer Service Product Knowledge Multi-tasking Time management IT Skills