Alice Naressi
Marketing Specialist at IC INTRACOM ITALIA SPA- Claim this Profile
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Italiano -
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Tedesco -
Topline Score
Bio
Credentials
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Digital Media and Marketing Strategies (University of Illinois at Urbana-Champaign)
CourseraMay, 2020- Sep, 2024 -
SEO Foundations
LinkedInMay, 2020- Sep, 2024 -
Certificazione per la lingua inglese B2
Università Ca' Foscari Venezia -
ECDL (European Computer Driving Licence)
ECDL / ICDL Certification
Experience
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IC INTRACOM ITALIA SPA
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Italy
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Computer Networking Products
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1 - 100 Employee
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Marketing Specialist
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Sep 2020 - Present
Marketing Specialist at IC Intracom Italia Writing the editorial plan and choosing of contents for advertising campaigns Campaign performance monitoring through Google Analytics and Google Ads Organic management of all social media (Facebook, Instagram, LinkedIn, Youtube, Google my business..) Production of contents for social media: photo or video making and editing, copy writing .. Management of press releases, reviews, adv pages.. Planning of: product packaging of proprietary brands, user manuals, e-commerce product data sheets (Magento) Preparation of the general catalog and of the sector and brand catalogs Amazon campaign management and monitoring Stesura del piano editoriale organico e scelta dei cotenuti per le campagne pubblicitarie Monitoraggio delle performance delle campagne tramite Google Analytics e Google Ads Gestione organica di tutto il social media marketing (Facebook, Instagram, LinkedIn, Youtube, Google my business..) Produzione dei contenuti per i social media: foto e video making/editing, stesura dei copy.. Gestione di comunicati stampa, recensioni, pagine adv Progettazione di: packaging prodotto dei brand di proprietà, manuali utente, schede prodotto e-commerce (Magento) Preparazione del catalogo generale e dei cataloghi di settore e di brand Gestione e monitoraggio delle campagne Amazon
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Pirelli
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Italy
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Motor Vehicle Manufacturing
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700 & Above Employee
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Strategic Marketing and E-Learning Specialist
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Oct 2019 - May 2020
Strategic Marketing and E-Learning Specialist at Pirelli PIRELLI TYRE S.p.A. (Viale Piero e Alberto Pirelli, 25, 20126 Milano MI, Italy) Main Tasks: Coordination of countries in relation to the analysis of training needs and in the communication of the existing training structure; Monitoring and management of the Tyre Campus e-learning platform; Support in the creation (Articulate360) and delivery of courses for the sales force and customers. Strategic Marketing and E-Learning Specialist at Pirelli PIRELLI TYRE S.p.A. (Viale Piero e Alberto Pirelli, 25, 20126 Milano MI, Italy) Main Tasks: Coordination of countries in relation to the analysis of training needs and in the communication of the existing training structure; Monitoring and management of the Tyre Campus e-learning platform; Support in the creation (Articulate360) and delivery of courses for the sales force and customers.
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Elle events
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Italy
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Events Services
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1 - 100 Employee
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Receptionist
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Oct 2015 - Oct 2019
Hostess/Receptionist for various events (international and local) Agency: Elle Events (Via Cavalleggeri Treviso, 13, 31100 Treviso TV) Some Events: - EXPO-SICAM (Pordenone Fiere, Viale Treviso, 1, 33170 Pordenone PN) - Elles-VMH (H-Farm, Via Sile, 41, 31056 Roncade TV) - Automotive Dealer Day (Viale del Lavoro, 8, 37135 Verona VR) - Electrolux Professional (Viale Treviso, 15, 33170, Pordenone PN) Hostess e receptionist per diversi eventi (internazionali e non) Agenzia: Elle Events (Via Cavalleggeri Treviso, 13, 31100 Treviso TV) Alcuni Eventi: - EXPO-SICAM (Pordenone Fiere, Viale Treviso, 1, 33170 Pordenone PN) - Elles-VMH (H-Farm, Via Sile, 41, 31056 Roncade TV) - Automotive Dealer Day (Viale del Lavoro, 8, 37135 Verona VR) - Electrolux Professional (Viale Treviso, 15, 33170, Pordenone PN)
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Mercedes-Benz Portugal
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Portugal
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Automotive
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100 - 200 Employee
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Summer Trainee
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Jun 2018 - Aug 2018
From June 2018 – to August 2018 Intern at the Mercedes-Benz Network Assistance Center Mercedes-Benz Portugal (Rua Gottlieb Wilhelm Daimler, Zona Industrial da, 2710-037 Sintra) Main Tasks: Communication with dealers, approval of marketing campaigns, resolution of various problems (warranties, retail, procedures). Da giugno 2018 – ad agosto 2018 Stagista presso il Network Assistance Center Mercedes-Benz Mercedes-Benz Portugal (Rua Gottlieb Wilhelm Daimler, Zona Industrial da, 2710-037 Sintra) Principali compiti: Comunicazione con i dealer, approvazione delle campagne marketing, risoluzione di problemi di vario tipo (garanzie, retail, procedure).
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Mercedes-Benz Customer Assistance Center Maastricht NV
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Netherlands
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Motor Vehicle Manufacturing
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700 & Above Employee
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Customer Service Staff
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Jun 2016 - Aug 2016
From June 2016 – to August 2016 Intern at the Mercedes-Benz Customer Assistance Centre Mercedes-Benz Customer Assistance Centre (Gelissendomein 5, 6229 GK Maastricht, NV) Main Tasks: Registration of Inquiry and Complaint, mediation between car dealer and customer, experience at 24h service. Da giugno 2016 – ad agosto 2016 Stagista presso il Centro Assistenza Clienti Mercedes-Benz Mercedes-Benz Customer Assistance Centre (Gelissendomein 5, 6229 GK Maastricht, NV) Principali compiti: Registrazione di Enquiry e Complaint, mediazione tra il dealer e il cliente, esperienza al servizio h24.
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Education
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2017 - 2019
Università Ca' Foscari Venezia
Laurea Magistrale in Marketing e Comunicazione, Marketing e Comunicazione d'Impresa -
2014 - 2017
Università Ca' Foscari Venezia
Laurea triennale in Commercio Estero, Commercio Estero -
2009 - 2014
Liceo Linguistico Pujati, Sacile
Lingue e letterature straniere, generale
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