Experience

Gresham Smith

• United States
• Design
• 700 & Above Employee

• Graphic Designer

  • Apr 2022 - Present



HCA Healthcare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Graphic Designer

  • Sep 2021 - Mar 2022

  • Execute branding within the organization conception to completion of design solutions in multiple graphic applications including: web & digital, collateral materials, presentations, infographics, and event design for both internal and external audiences • Utilize design resources and follow guidelines while elevating the brand and aesthetic • Effectively manage multiple projects of varying complexities and meet deadlines, working in tandem with project and traffic managers • Execute branding within the organization conception to completion of design solutions in multiple graphic applications including: web & digital, collateral materials, presentations, infographics, and event design for both internal and external audiences • Utilize design resources and follow guidelines while elevating the brand and aesthetic • Effectively manage multiple projects of varying complexities and meet deadlines, working in tandem with project and traffic managers



Reborn Cabinets

• United States
• Construction
• 200 - 300 Employee

• Creative Brand Manager

  • Jun 2019 - May 2021

  • Design and produce visual marketing materials for a nationally recognized kitchen bath remodeling company and its subsidiaries for all media including: catalogs, print and digital advertising, consumer flyers, online marketing collateral, TV broadcasts and photoshoots • Provide design direction on the layout and production of marketing deliverables while managing the design process from start to finish to meet multiple deadlines • Implement and maintain a high standard of design… Show more • Design and produce visual marketing materials for a nationally recognized kitchen bath remodeling company and its subsidiaries for all media including: catalogs, print and digital advertising, consumer flyers, online marketing collateral, TV broadcasts and photoshoots • Provide design direction on the layout and production of marketing deliverables while managing the design process from start to finish to meet multiple deadlines • Implement and maintain a high standard of design, format, and production that support the company’s brand identity • Design e-mail blasts, homepage assets, landing pages, and paid social assets based off of seasonal promotions and events • Manage and organize digital image and video archives, providing images and assets as requested

• Graphic Designer

  • Jan 2018 - Jun 2019

  • Under the guidance of the Director of Marketing, developed layouts and created vision in compliance with established design standards • Continually evolved and updated internal presentations and collateral material for sales presentations, company-wide newsletters, and events • Coordinated printing with local vendors to price out various projects and minimize expenditures, packaging and preparing files for mass production • Design artistic signage for special corporate and… Show more • Under the guidance of the Director of Marketing, developed layouts and created vision in compliance with established design standards • Continually evolved and updated internal presentations and collateral material for sales presentations, company-wide newsletters, and events • Coordinated printing with local vendors to price out various projects and minimize expenditures, packaging and preparing files for mass production • Design artistic signage for special corporate and client-facing events • Strategize, film, and edit videos for various external and internal use including customer testimonials, instructional videos, event recaps, and social media ads

• Marketing Coordinator

  • Oct 2016 - Jan 2018

  • Managed sales projection and marketing campaigns in 50+ outside events, addressing ROI, marketing collateral and leads generation • Supported sales and promotions staff with market trends, sales data, and new product information on a weekly basis • Monitored budget by comparing and analyzing sales results with plans and forecasts • Coordinated requirements with graphics department to create promotional materials • Input schedules for a promotions team of 20+ and oversaw payroll… Show more • Managed sales projection and marketing campaigns in 50+ outside events, addressing ROI, marketing collateral and leads generation • Supported sales and promotions staff with market trends, sales data, and new product information on a weekly basis • Monitored budget by comparing and analyzing sales results with plans and forecasts • Coordinated requirements with graphics department to create promotional materials • Input schedules for a promotions team of 20+ and oversaw payroll using NOVAtime (time and attendance software)



Edco Plastics

• Anaheim, CA

• Graphic Artist

  • May 2015 - Feb 2016

  • Coordinated in-house art department at a custom automotive accessory company • Corresponded directly with vendors and customers to concept and revise digital projects • Produced and processed all pre-production proofs, revisions, and managed full artwork database • Prepared digital files and film separations for various screen printing processes • Managed database of 100+ customers in Sage CRM, updating contact and re-order information • Coordinated in-house art department at a custom automotive accessory company • Corresponded directly with vendors and customers to concept and revise digital projects • Produced and processed all pre-production proofs, revisions, and managed full artwork database • Prepared digital files and film separations for various screen printing processes • Managed database of 100+ customers in Sage CRM, updating contact and re-order information



Nature's Flavors

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Production Artist / Video Editor

  • Sep 2013 - Mar 2015

  • Designed, modified, printed custom packaging labels at a natural and organic flavor extract and fragrance company • Built, organized, and revamped the library of existing labels and templates to develop consistency and branding across all products • Initiated and contributed to the implementation of Standard Operating Procedures for all art department and labeling tasks • Assisted with production of sell sheets, business cards, and banners for promotional and trade show purposes • Designed, modified, printed custom packaging labels at a natural and organic flavor extract and fragrance company • Built, organized, and revamped the library of existing labels and templates to develop consistency and branding across all products • Initiated and contributed to the implementation of Standard Operating Procedures for all art department and labeling tasks • Assisted with production of sell sheets, business cards, and banners for promotional and trade show purposes



The Promotion Factory

• Costa Mesa, CA

• Administrative Assistant

  • Sep 2010 - Jul 2013

  • Managed embroidery artwork and purchase orders to vendors for custom promotional apparel and headwear • Oversaw all production lead times and ensured timely delivery and accurate manufacturing lengths and end products • Prepared images and website content for upload, compiled and reconciled spreadsheets to update product listings • Marketed our brand via social media outlets and online marketing campaigns to expand the company’s customer database • Managed embroidery artwork and purchase orders to vendors for custom promotional apparel and headwear • Oversaw all production lead times and ensured timely delivery and accurate manufacturing lengths and end products • Prepared images and website content for upload, compiled and reconciled spreadsheets to update product listings • Marketed our brand via social media outlets and online marketing campaigns to expand the company’s customer database



LA Foodie

• Los Angeles, CA

• Multi Media Production Intern

  • Jul 2012 - Nov 2012

  • Assisted editing episodic video segments based on provided templates and release video content for a Los Angeles based food blog • Collaborated with owners to increase consumer reach and social media visibility • Assisted editing episodic video segments based on provided templates and release video content for a Los Angeles based food blog • Collaborated with owners to increase consumer reach and social media visibility