Alice Lee

Marketing Manager at Meal4U
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Contact Information
us****@****om
(386) 825-5501
Location
Arlington, Virginia, United States, US
Languages
  • 한국어 Native or bilingual proficiency
  • English Elementary proficiency

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Credentials

  • Craftsman Web Design
    Human Resources Development Service of Korea
    Jun, 2014
    - Nov, 2024
  • Art Therapist
    Korean Expressive Arts Psychotherapy Association
    Sep, 2011
    - Nov, 2024
  • Certificate for Childcare Teachers
    Ministry of Gender Equality & Family Republic of Korea
    Dec, 2008
    - Nov, 2024
  • MOS Master
    Microsoft
    Jan, 2008
    - Nov, 2024
  • Assistant Color Coordinator
    Tokyo chamber of commerce
    Dec, 2007
    - Nov, 2024

Experience

  • meal4u
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2022 - Present

      - Evaluating and improving the capabilities of the company in terms of marketing and branding strategies - Identifying and developing new lines of business and potential customers based on the company’s needs - Performing competitor analysis toward obtaining an increased our competitiveness - Evaluating and improving the capabilities of the company in terms of marketing and branding strategies - Identifying and developing new lines of business and potential customers based on the company’s needs - Performing competitor analysis toward obtaining an increased our competitiveness

  • calmomentree
    • Seoul, South Korea
    • Content Specialist
      • Jul 2022 - Present

      - Content Marketing Goal Setting - Identifying Target Audience - Content Planning and Production - SEO Optimization - Performance Analysis - Content Marketing Goal Setting - Identifying Target Audience - Content Planning and Production - SEO Optimization - Performance Analysis

  • (주)학산문화사
    • 대한민국 서울
    • Senior Marketing Specialist
      • May 2021 - Jan 2022

      Oversaw the Haksan Publishing Company brand campaigns in digital marketing. - Content planning for Social media - Online advertising budget planning and advertising execution, statistical analysis - Online and offline marketing planning for new webtoon sales with Naver Webtoon, Kakao Webtoon, MBC - Operating loyalty programs for customers for product loyalty Oversaw the Haksan Publishing Company brand campaigns in digital marketing. - Content planning for Social media - Online advertising budget planning and advertising execution, statistical analysis - Online and offline marketing planning for new webtoon sales with Naver Webtoon, Kakao Webtoon, MBC - Operating loyalty programs for customers for product loyalty

  • Datable
    • Seodaemun-gu, Seoul, Korea
    • Marketing Campaign Manager
      • Sep 2018 - Nov 2020

      - Team lead • Campaign Project manager with Kurly, Iloom, Neutrogena, Aveeno, Baskin-Robbins, CJ COOKIT, dyson, Neutrogena, MISSHA • Recruitment and management of celebrities and influencers suitable for the campaign - Team lead • Campaign Project manager with Kurly, Iloom, Neutrogena, Aveeno, Baskin-Robbins, CJ COOKIT, dyson, Neutrogena, MISSHA • Recruitment and management of celebrities and influencers suitable for the campaign

  • ÉVASION (Bon Voyage Inc.)
    • South Korea
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Online Marketing Specialist
      • Sep 2015 - Sep 2017

      - Digital Communications · Develop strategic plan to make buzz and to align brand & PR strategy · Responsible for digital channel of NAVER SEM action plans and execution · Drive initiatives to control and follow-ups with Online agency - Customer Communications · eDM communications and production as per new promotion and hotels launches · Plan and conduct events for existing customers - Viral Marketing / Communications · Responsible for the social media(Naver blog/Naver Post/Facebook page/Instagram account) contents productions to highlight brand pillars · In charge of creating buzz to increase brand awareness and consumer' brand engagement · Recruit and manage brand favorable Bloggers, Instagramers, Content Creators, and Travelers · Promote sales through the recruitment and operation of 15 supporters every season · Enhance efficiency through the collaboration with other teams(MD, MS, Editor, IT team) - Affiliate Marketing · Collaboration planning and progress with Card, Duty-free, Fashion, etc · Execute and collaborate PR activities with magazine · Execute magazine tie-up pages as per new promotion and hotels launches Show less

  • Green Technology Center Korea
    • South Korea
    • Think Tanks
    • 1 - 100 Employee
    • Public Relations Specialist, Planning and Management Division
      • Jun 2014 - Aug 2015

      • Developed and managed the corporate social media launching plan (Blog, Facebook page, Youtube channel and Flickr) • Designed, edited and facilitated the website for both domestic and international media • Distributed ‘GTC-K Now!’ Newsletter; designed newsletter layout, liaised with the directors and edited public announcements, conducted interviews, wrote and edited HTML • Created social media platforms (i.e. UN Student Association blog press) to promote college students’ involvement in the Center’s research activities (i.e. numerous student research contests and exhibition events) • Collaborated with the correspondents of Ministry of Science, ICT and Future Planning to distribute publications of research projects Show less

  • Korea District Heating Corp.
    • South Korea
    • Public Relations Officer, Public Relations Department
      • Oct 2011 - Oct 2013

      • Planned and managed the launching service of corporate social media; achieved more than 30,000 likes, which resulted in nominating KDHC as the most beloved public enterprise in Korea by Forbes in 2013 • Managed corporate websites in Korean/English and developed website for children, mobile website, and mobile app for internal communications for employees • Conducted 2012-2013 Annual Plan for corporate public relations - Received the highest grade (A) for PR strategy in National Corporate Management Evaluation - Planned and managed Student Ambassador Programs from 2011 to 2013 - Optimized search keyword ‘Korea District Heating Corporation’ • Edited and published monthly corporate magazine in 2012 (12 magazines total) • Assisted numerous CSR (corporate social responsibility) activities (i.e. Saemangeum Triathlon for Children with Disabilities) - Convened and managed a Task Force Team of 25 interns to support Saemangeum Triathlon (with 600+ participants) - Collaborated with MBC reporters and cameramen in broadcasting Saemangeum Triathlon nationwide in Korea - Played a critical role in achieving Forbes CSR Award 2013 with Triathlon TF team Show less

  • CJ ENM ENTERTAINMENT DIV.
    • South Korea
    • Entertainment Providers
    • 700 & Above Employee
    • Editor
      • Jul 2010 - Sep 2011

      • Insert article in the website of OnStyle - Reporter of 'Project Runway Korea Season 2 and Seanson 3' - Reporter and Staff on the ground of 'Fashion of Cry Season 1 and Season 2' - Reviewer about 'Style Show' • Insert article in the website of OnStyle - Reporter of 'Project Runway Korea Season 2 and Seanson 3' - Reporter and Staff on the ground of 'Fashion of Cry Season 1 and Season 2' - Reviewer about 'Style Show'

  • Digital Ocean
    • South korea
    • Account Executive Assistant Internship, AE Department
      • Feb 2010 - May 2010

      - Assisted brand launch events for CHEVROLET and CAMARO of GM Korea - Assisted in formulating cross-media marketing strategies for GM Korea with Keith Haring, Benefit and Dunkin Donut - Assisted brand launch events for CHEVROLET and CAMARO of GM Korea - Assisted in formulating cross-media marketing strategies for GM Korea with Keith Haring, Benefit and Dunkin Donut

  • Daum Communications
    • South Korea
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Advertising Operation Assistant
      • Jul 2008 - May 2009

      - Consulted 100+ public and private corporations in planning their online promotion events that effectively represents each corporation's brand image - Established effective communication channels between the corporation and advertisement agencies - Consulted 100+ public and private corporations in planning their online promotion events that effectively represents each corporation's brand image - Established effective communication channels between the corporation and advertisement agencies

  • Gmarket
    • South Korea
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Marketing Communications Intern
      • Jan 2007 - Feb 2007

      - Participate in market research as needed - Evaluate Event and determine follow up action - Facilitate communication and answer queries for all partner - Participate in market research as needed - Evaluate Event and determine follow up action - Facilitate communication and answer queries for all partner

Education

  • Sogang University
    Master´s degree, Advertising and Public Relation
    2013 - 2016
  • Dankook University
    Master's degree, Psychoanalysis and Psychotherapy
    2012 - 2013
  • University of California, Riverside
    2011 - 2011
  • Dongduk Women's University
    Bachelor's degree, Business Administration
    2004 - 2010
  • Korea University
    2008 - 2009

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