Alice Zhang
B2B SaaS Platform Marketing Specialist at YepHome- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageNov, 2022- Nov, 2024 -
Python Data Structures
CourseraJul, 2020- Nov, 2024 -
Programming for Everybody (Getting Started with Python)
CourseraJul, 2020- Nov, 2024
Experience
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YepHome
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Australia
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Technology, Information and Media
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1 - 100 Employee
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B2B SaaS Platform Marketing Specialist
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Mar 2022 - Present
Transforming creativity into tangible results is my forte. As a marketer with a background in multimedia design, I've seamlessly merged artistry and strategic marketing.🚀 Multichannel Mastery: I generate 100's of leads per week by producing paid ad campaigns. My expertise also includes developing an overall content strategy for social media, managing social media channels and ensuring that each piece of content is lean, perfectly aligned and optimised for distribution for maximum impact.🎨 Visual Storytelling: My role as a guardian of brand identity has led me to orchestrate the creation of captivating marketing materials in both print and digital realms. Guiding teams and partners to adhere to brand guidelines, I've maintained a visual consistency that resonates with audiences. My dedication extends to curating an image library that fuels our content needs.💌 Engagement Maven: Email campaigns are more than just messages – they're opportunities for meaningful connections. Through platforms like Mailchimp, I've executed B2B-focused email initiatives, sharing market insights and property incentives. 🌟 Event Dynamo: From seminars and webinars to leadership events, I've crafted and executed marketing strategies that breathe life into diverse events. My collaboration with BD teams ensures content seamlessly aligns with our business objectives. Weekly reporting and analysis, done in tandem with our marketing manager, keeps us finely tuned. Show less
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3D Modelling Intern
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Jan 2022 - Mar 2022
AR Support and 3D Modelling: Utilized SketchUp to convert 2D floor plans into accurate 3D property models.Cross-Platform Compatibility: Leveraged code from the open-source community to convert USDZ to GLB formats, ensuring compatibility with both iOS and Android platforms, and then uploaded the converted models to the developer portal.UI Design Assistance: Assisted UI designers in creating customer website pages using Figma.Promotional Video Production:Independently handled all stages of promotional video production for our client app, from concept development to final editing. Show less
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Graphic Designer
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Dec 2021 - Mar 2022
Gather all necessary information about Convex Shower Screen, its products, services, target markets and competitors. Use timelines to manage the design and production process. Create marketing materials, including logos, brochures, price lists and web designs. Ensure that all materials are completed on time and to the highest quality standards. Ensure that the final product meets the needs and goals of the customer while providing maximum impact and value. Gather all necessary information about Convex Shower Screen, its products, services, target markets and competitors. Use timelines to manage the design and production process. Create marketing materials, including logos, brochures, price lists and web designs. Ensure that all materials are completed on time and to the highest quality standards. Ensure that the final product meets the needs and goals of the customer while providing maximum impact and value.
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Education
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2020 - 2021
Monash University
Master of Design, Multimedia Design -
2014 - 2018
长江大学
Bachelor of Arts, Broadcast and Television Director
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