Experience

Canny

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Growth

  • Aug 2022 - Present

  Canny helps small to large businesses collect, analyze, prioritize and track user feedback to make informed product decisions. Feedback is captured and organized in one place so it's easy to pull insights. Canny's feature set includes public or private feedback boards, scoring features to see priority, public changelog, and more. * the only sales hire * inbound and outbound * full cycle sales; prospect, demo, negotiate contracts, and close Canny helps small to large businesses collect, analyze, prioritize and track user feedback to make informed product decisions. Feedback is captured and organized in one place so it's easy to pull insights. Canny's feature set includes public or private feedback boards, scoring features to see priority, public changelog, and more. * the only sales hire * inbound and outbound * full cycle sales; prospect, demo, negotiate contracts, and close



Cisco

• United States
• Software Development
• 700 & Above Employee

• Webex Sales Specialist - Mid Market

  • Jan 2021 - Aug 2022

  * Strategically upsold our collaboration portfolio of 400 mid-market accounts in West coast of Canada * Collaboration porfolio included cloud calling, Webex, contact center, and hardware * Managed all the partners to sell our portfolio * Carried a $4M fiscal year target * 98% to target on first fiscal year * Strategically upsold our collaboration portfolio of 400 mid-market accounts in West coast of Canada * Collaboration porfolio included cloud calling, Webex, contact center, and hardware * Managed all the partners to sell our portfolio * Carried a $4M fiscal year target * 98% to target on first fiscal year



Vend by Lightspeed

• Canada
• Software Development
• 100 - 200 Employee

• Account Executive

  • Apr 2019 - Jan 2021

  Duty:* Hosted live demos and client presentations* Identify client's pain points, present Vend as a viable solution* Strategic sales KPI:* Consistently achieved target: overall average 110%, smashed 15/18 monthly targets thus far* Finished as 1st place AE x3, 2nd place x4* Takes home every bonus/prize from internal competitions

• Sales Development

  • Sep 2017 - Mar 2019

  My role includes:* handling all inbound channels - emails, phone calls, chat room* consulted retailers on their workflow and technology goals to ensure their business needs fits with the flow and features of Vend* drive high quality leads to the sales team - closing ratio at 30% Key Achievements:* FY19 Global Top Performer * Top performer month over month * 15/15 target achieved - perfect score! * Global and historic record of 97 leads qualified in one month



Mediaplanet

• Sweden
• Advertising Services
• 300 - 400 Employee

• Account Executive

  • Nov 2016 - Aug 2017

  Media Planet is an independent publishing house and marketing agency that specialize in content marketing. We launch cross media campaigns to educate targeted readers on specific niche topics. We work with leading associations, experts, leaders and celebrities and create buzz-worthy content that spark's the reader's interest and drive the highest call to action. As an Account Executive, I spearhead and facilitate digital and print campaigns by working closely with clients to create custom content based on their marketing challenges/key messaging that will resonate with readers. Creative: * Once topic is assigned, I build campaigns from scratch : - Research, research, research - Unite influencers, thought leaders, and associations to develop content - Secure distribution partnership with industry related events * In charge of content creation in cross media (digital and print) campaign by: - Understanding the client's business, their marketing challenge and key messages - Brainstorm enganging content ideas - Communicate key messaging, tone and expectations for journalist to execute * Editing all written materials before client review to ensure article aligns with key messaging * Work with graphic designers and production team by communicating the expectation for layouts Project Management * Coordinated all content and ad creatives * Ensured all creatives are within specs and done in a timely manner Client management * Reporting and updating clients on campaign process and results * End of campaign digital analytics and consult clients on areas of improvement



RHODDY Marketing Group

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • May 2016 - Nov 2016

  Tim Horton's: Coffee for Communities National campaign with 10 coffee trucks from coast to coast to raise money for local charities Project Management * End of month report - client presentation development, financials * Data analytics - determined trends and opportunities for improvement * Staffing - recruited, hired, and train new onboarding brand ambassadors * Logistics coordination- contacted events of interest and provide all paperwork needed for execution (vendor application forms, municipal health forms, insurance) * Coordinated travel and accommodation for all brand ambassadors across the nation * Assisted in transition period to development new systems to improve efficiency * Collaborated with Tim Horton's Regional Marketing Managers and venue event coordinator to ensure flawless execution * Acted as point of contact for any dissatisfaction from all in-field managers Concept development: Catelli, Capital One, Volvo, Facebook * Assisted in creative pitch presentation to client and brainstorm sessions * Collaborated with property managers and other business of interest to negotiate and determine budget for given concept * Research all means necessary to execute a plan into action - municipal and federal permits and limitations, lead time, venue determination, demographic in proposed locations



GoodLife Fitness

• Canada
• Wellness and Fitness Services
• 700 & Above Employee

• Fitness Advisor

  • Aug 2015 - Mar 2016

  My Role: - Strategy - Identified new and creative tactics to promote our club to local members - Business development - daily lead generation through referral - Relationship building with key vendors to promote the club and drive leads - Cold call leads and motivate them to sign up for a trial Key Achievements - Successfully hit 110% of sales target in 3rd month - #5 of 40 Fitness Advisors in Toronto East Region My Role: - Strategy - Identified new and creative tactics to promote our club to local members - Business development - daily lead generation through referral - Relationship building with key vendors to promote the club and drive leads - Cold call leads and motivate them to sign up for a trial Key Achievements - Successfully hit 110% of sales target in 3rd month - #5 of 40 Fitness Advisors in Toronto East Region



Match Marketing Group

• United States
• Advertising Services
• 200 - 300 Employee

• Marketing Specialist

  • Mar 2015 - Dec 2015

  ​Nespresso - Assisted on logistic planning and execution of anticipating program such as acquiring uniform, creative content development, and key messaging development - Planned national training session by prospect and coordinate with hotels and catering services - Ensured all tasks are completed in a timely manner ​OLG Slots and Casino ​- Educated players on perks and incentives on joining OLG’s loyalty program - Generated over 700 new memberships in a short 9-day program - Top performer of 3 consecutive weeks during the 3 week program