Alice Pegonzi

Content & Social Media Specialist at Marketplace Distri
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Contact Information
us****@****om
(386) 825-5501
Location
Lucca, Tuscany, Italy, IT
Languages
  • Inglese Native or bilingual proficiency
  • Russo Full professional proficiency
  • Francese Professional working proficiency
  • Spagnolo Professional working proficiency
  • Italiano Native or bilingual proficiency

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Bio

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Credentials

  • Public Relations Foundations
    LinkedIn
    Feb, 2023
    - Oct, 2024
  • Advanced Branding
    LinkedIn
    Apr, 2022
    - Oct, 2024
  • Content Creation: Strategy and Tools
    LinkedIn
    Apr, 2022
    - Oct, 2024
  • Writing with Impact
    LinkedIn
    Apr, 2022
    - Oct, 2024
  • B2B Foundations: Social Media Marketing
    LinkedIn
    Feb, 2022
    - Oct, 2024
  • B2B Marketing on LinkedIn
    LinkedIn
    Feb, 2022
    - Oct, 2024
  • Content Marketing: Blogging for Business
    LinkedIn
    Feb, 2022
    - Oct, 2024
  • Growing Your Business with LinkedIn Pages
    LinkedIn
    Feb, 2022
    - Oct, 2024
  • Growing Your Small Business with LinkedIn
    LinkedIn
    Feb, 2022
    - Oct, 2024
  • Social Selling Foundations: Using Content to Drive Engagement
    LinkedIn
    Feb, 2022
    - Oct, 2024
  • Writing to Be Heard on LinkedIn
    LinkedIn
    Feb, 2022
    - Oct, 2024
  • Fundamentals of Digital Marketing
    Google
    Mar, 2021
    - Oct, 2024

Experience

  • Marketplace Distri
    • Netherlands
    • Internet Publishing
    • 1 - 100 Employee
    • Content & Social Media Specialist
      • May 2022 - Present

      Work in the Brand Development Unit Department. Support the development and implementation of marketing plans, strategies, and tools both on Amazon and Social Media Platforms, to build and promote the brand identity and improve customers’ knowledge and opinion of the brand. Focus on creating an online presence of the brand by producing digital content in alignment with Senior Management guidelines, Social Media trends and Amazon’s regulations. Ensure to attract more traffic to get new clients.Content Marketing & Communication Activities:• "Product Listing Optimization" on Amazon by producing high-quality content for products and brands. This includes SEO and copywriting in English, Spanish, French and Italian • Keyword research and setting • Specialise in Variations & Categories setting, management and improvement for new catalogues• Assess content marketing priorities and set short-term goals• Undertake content marketing initiatives to achieve business targets • Generate ideas to increase customer engagement and sales Amazon Management:• Work on both Amazon Vendor and Amazon Seller• Handle the product listings process on Amazon• Open cases with brand support to fix issues as they arise and ensure they are solved in a timely mannerSocial Media Management:• Plan content calendar and social media marketing actions• Build, manage and improve online brand reputation by implementing company storytelling• Find online/offline opportunities to grow, shape and maintain a positive company reputation• Monitor, analyse and report performance (social media traffic & metrics)• Create multimedia (written and visual) content through digital platforms following industry best practices• Create strategy in collaboration with Senior Management, other departments & partners • Content optimisation (copywriting and SEO) Show less

    • Marketing Content Specialist
      • Sep 2021 - May 2022

      Acquisition of operational knowledge and processes about the main eCommerce and marketing activities of an international startup. Acquisition of detailed skills related to content creation and management for online retail platforms, with the main focus on building Detail Product Pages on Amazon. Content creation, translation and proofreading in English, Spanish, French and Italian (written and visual content). Creation and Implementation of a new social media project for the company.

  • Ecobnb
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Assistant
      • Feb 2021 - Aug 2021

      During this internship at Ecobnb, I held the position of Marketing Assistant, operating on Digital Green Marketing and Sustainable tourism. I focused on Green itineraries in different parts of the world and sustainability travel and lifestyle ideas – in particular, writing about Russia and Tuscany. My main tasks involved Blog Content Creation, designing and publishing articles about sustainability and sustainable tourism in English and Italian, social media management. Sometimes this also involved translation of other writers’ content (Italian, English, French), writing press releases for newspapers, interviewing experts, taking part in events and initiatives related to sustainable tourism. During this experience, I further developed my skills in Communication, digital marketing, content creation, SEO, and copywriting tools (including Canva and WordPress). Show less

Education

  • Alma Mater Studiorum - Università di Bologna
    Laurea Magistrale LM, Language, Society and Communication
    2019 - 2021
  • Centro Studi Comunicare l'Impresa
    master, global marketing, comunicazione & made in Italy
    2019 - 2020
  • Università degli Studi di Firenze
    Laurea triennale, Lingue e letterature straniere, generale
    2015 - 2019
  • Санкт-Петербургский Государственный Университет
    programma di accordo bilaterale
    2018 - 2018
  • The University of Edinburgh
    programma erasmus plus
    2016 - 2017

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