Alice Ng Wing Yan

Content Marketing Manager at LAVOIE
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
London Area, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency
  • Cantonese Native or bilingual proficiency
  • Spanish Limited working proficiency
  • French Elementary proficiency
Skills

Topline Score

Bio

Generated by
Topline AI

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.
You need to have a working account to view this content. Click here to join now

Credentials

  • Google Tag Manager
    Google
    Jan, 2023
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Dec, 2020
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Aug, 2020
    - Sep, 2024
  • The Fundamentals of Digital Marketing
    Google
    Jul, 2020
    - Sep, 2024
  • Marketing Analytics: Marketing Measurement Strategy
    University of California, Berkeley, Haas School of Business
    Mar, 2018
    - Sep, 2024

Experience

  • LAVOIE
    • France
    • Real Estate
    • Content Marketing Manager
      • Jan 2023 - Present

      Founded by McLaren Applied, LAVOIE leverages motorsport racing engineering excellence to operate at the intersection between high-end design and superlative performance. Founded by McLaren Applied, LAVOIE leverages motorsport racing engineering excellence to operate at the intersection between high-end design and superlative performance.

  • Baudoin & Lange
    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Creative Content and Social Media Manager
      • Oct 2020 - Dec 2022

      Baudoin & Lange handcrafts comfortable, elegant Belgian loafers fit for a modern lifestyle. The world's most effortless footwear, handmade in our ateliers. Baudoin & Lange handcrafts comfortable, elegant Belgian loafers fit for a modern lifestyle. The world's most effortless footwear, handmade in our ateliers.

  • PANGAIA
    • France
    • Leisure, Travel & Tourism
    • Social Media Executive
      • Apr 2020 - Sep 2020

      PANGAIA is a direct-to-consumer materials science company bringing breakthrough textile innovations and patents into the world through everyday lifestyle products. PANGAIA is a direct-to-consumer materials science company bringing breakthrough textile innovations and patents into the world through everyday lifestyle products.

  • Chop Chop London LTD
    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Social Media Manager
      • Dec 2018 - Apr 2020

      • Designed daily instagram posts and planned weekly social media calendar • Collaborated with over 50 British influencers to create content for Instagram stories • Sourced media coverage opportunities, ranges from Artefact and Shades of Noir • Created social campaigns, including "Reflect Yourself" Giveaway Contest with over 125 participants, drove organic engagement by 20% • Designed daily instagram posts and planned weekly social media calendar • Collaborated with over 50 British influencers to create content for Instagram stories • Sourced media coverage opportunities, ranges from Artefact and Shades of Noir • Created social campaigns, including "Reflect Yourself" Giveaway Contest with over 125 participants, drove organic engagement by 20%

  • ARCH Education
    • Hong Kong
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Officer
      • Nov 2016 - Oct 2018

      • Organized educational exhibitions and medic conferences with over 400+ participants • Managed social media platforms, devised EDM weekly and DM quarterly • Identified issues on website UX design, increase Click Through Rate by 25% • Project managed promotional brochures, from briefing design and production team, gatekeeping text control and timeline to liaising with the printing team to ensure print quality is premium. • Maintained partnership with HSBC, Credit Suisse, UBS, Morgan Stanley and more, acted as a main point of contact with 10 clients • Managed 20,000 £ advertising budget and exceeded sales target 3 months earlier with a 33% increment in Inspire Summer Programme Show less

  • 513 Paintshop Project Team
    • Marketing Executive
      • Jun 2015 - Jun 2016

      • Raised organic engagement by 68% in facebook posts by redesigning the layout • Updated the copies and initiating bilingual copies • Sourced potential sponsors and liaised with customers and partners • Raised organic engagement by 68% in facebook posts by redesigning the layout • Updated the copies and initiating bilingual copies • Sourced potential sponsors and liaised with customers and partners

  • Prestige Travel Magazine
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Intern
      • Sep 2015 - Dec 2015

      • Conducted research • Wrote and edited articles • Transcribed interviews • Assisted stylists and photographers • Conducted research • Wrote and edited articles • Transcribed interviews • Assisted stylists and photographers

  • Word of Mouth Communications
    • Translation and Localization
    • 1 - 100 Employee
    • Public Relations Intern
      • Jun 2015 - Aug 2015

      • Launched the first John Lewis in Singapore • Handled daily media monitoring for clients • Prepared PR proposal and report • Conducted research • Wrote press release • Prepared press kits • Liaised with media and clients including John Lewis, Uniqlo, Timberland, Crabtree & Evelyn, American Eagle Outfitters, Line, The Body Shop, Robinsons • Launched the first John Lewis in Singapore • Handled daily media monitoring for clients • Prepared PR proposal and report • Conducted research • Wrote press release • Prepared press kits • Liaised with media and clients including John Lewis, Uniqlo, Timberland, Crabtree & Evelyn, American Eagle Outfitters, Line, The Body Shop, Robinsons

  • ACN
    • United States
    • Telecommunications
    • 700 & Above Employee
    • Features Writer
      • Jan 2015 - Mar 2015

      • Translated Catalan news to English and wrote news articles • Initiated interviews with fashion designers at 080 Barcelona Fashion Show • Collaborated in teams to write featured articles • Translated Catalan news to English and wrote news articles • Initiated interviews with fashion designers at 080 Barcelona Fashion Show • Collaborated in teams to write featured articles

  • Jardine Matheson
    • Hong Kong
    • Consumer Services
    • 300 - 400 Employee
    • Administrative Assistant
      • Jul 2013 - Jan 2015

      • Liaised secretary upon clients’ request • Coordinated mailing across departments • Assisted on administrative work • Liaised secretary upon clients’ request • Coordinated mailing across departments • Assisted on administrative work

Education

  • University of the Arts London
    Master of Arts - MA, Advertising
    2018 - 2019
  • University of California, Berkeley, Haas School of Business
    Marketing Analytics, Marketing Measurement Strategy
    2017 - 2018
  • City University of Hong Kong
    Bachelor's degree, English Studies in Creative Writing (major), Creative Media (minor)
    2012 - 2016
  • Universitat Pompeu Fabra
    Bachelor's degree, Journalism
    2015 - 2015
  • St Paul's Secondary School
    Secondary Degree, Business Administration and Management, General
    2006 - 2012

Community

You need to have a working account to view this content. Click here to join now