Alice Morgan
Vice President Qualitative at dQ&A - The Diabetes Research Company- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Virginia L.
Alice Morgan is a fantastic market research partner. She is an experienced and thoughtful researcher who is calm and prepared in all situations, but also readily pragmatic. Her passion and experience for market research and diabetes converge in a perfect way making her highly sought after and appropriate for this space. I really enjoyed working with Alice on a recent project and what I would like to highlight is how easily Alice was able to relate to all of the participants, regardless of the disease-state, age, gender, etc. This made the conversation casual, familiar and easy, which in turn, gave us great insights. I would easily recommend Alice to more clients and eagerly work with her again for future projects!
Christine Kingsbury
Alice conducted key patient market research for an important client. She is very skilled in moderating patient conversations which results in a certain depth of insights. Alice recommended a type of market research methodology that resulted in a significant amount of valuable material. It was a very successful project. Furthermore, Alice is creative in how she thinks about designing and conducting research. She uses innovative techniques that are very effective and refreshing to see in the healthcare sector.
Virginia L.
Alice Morgan is a fantastic market research partner. She is an experienced and thoughtful researcher who is calm and prepared in all situations, but also readily pragmatic. Her passion and experience for market research and diabetes converge in a perfect way making her highly sought after and appropriate for this space. I really enjoyed working with Alice on a recent project and what I would like to highlight is how easily Alice was able to relate to all of the participants, regardless of the disease-state, age, gender, etc. This made the conversation casual, familiar and easy, which in turn, gave us great insights. I would easily recommend Alice to more clients and eagerly work with her again for future projects!
Christine Kingsbury
Alice conducted key patient market research for an important client. She is very skilled in moderating patient conversations which results in a certain depth of insights. Alice recommended a type of market research methodology that resulted in a significant amount of valuable material. It was a very successful project. Furthermore, Alice is creative in how she thinks about designing and conducting research. She uses innovative techniques that are very effective and refreshing to see in the healthcare sector.
Virginia L.
Alice Morgan is a fantastic market research partner. She is an experienced and thoughtful researcher who is calm and prepared in all situations, but also readily pragmatic. Her passion and experience for market research and diabetes converge in a perfect way making her highly sought after and appropriate for this space. I really enjoyed working with Alice on a recent project and what I would like to highlight is how easily Alice was able to relate to all of the participants, regardless of the disease-state, age, gender, etc. This made the conversation casual, familiar and easy, which in turn, gave us great insights. I would easily recommend Alice to more clients and eagerly work with her again for future projects!
Christine Kingsbury
Alice conducted key patient market research for an important client. She is very skilled in moderating patient conversations which results in a certain depth of insights. Alice recommended a type of market research methodology that resulted in a significant amount of valuable material. It was a very successful project. Furthermore, Alice is creative in how she thinks about designing and conducting research. She uses innovative techniques that are very effective and refreshing to see in the healthcare sector.
Virginia L.
Alice Morgan is a fantastic market research partner. She is an experienced and thoughtful researcher who is calm and prepared in all situations, but also readily pragmatic. Her passion and experience for market research and diabetes converge in a perfect way making her highly sought after and appropriate for this space. I really enjoyed working with Alice on a recent project and what I would like to highlight is how easily Alice was able to relate to all of the participants, regardless of the disease-state, age, gender, etc. This made the conversation casual, familiar and easy, which in turn, gave us great insights. I would easily recommend Alice to more clients and eagerly work with her again for future projects!
Christine Kingsbury
Alice conducted key patient market research for an important client. She is very skilled in moderating patient conversations which results in a certain depth of insights. Alice recommended a type of market research methodology that resulted in a significant amount of valuable material. It was a very successful project. Furthermore, Alice is creative in how she thinks about designing and conducting research. She uses innovative techniques that are very effective and refreshing to see in the healthcare sector.
Experience
-
dQ&A - The Diabetes Research Company
-
United States
-
Research Services
-
1 - 100 Employee
-
Vice President Qualitative
-
Jun 2016 - Present
I founded and direct dQ&A's qualitative research practice. We offer: 1) deep diabetes expertise, 2) recruitment from our panels of people with diabetes in the U.S., Canada, and Europe, and 3) classic and cutting-edge qualitative. I founded and direct dQ&A's qualitative research practice. We offer: 1) deep diabetes expertise, 2) recruitment from our panels of people with diabetes in the U.S., Canada, and Europe, and 3) classic and cutting-edge qualitative.
-
-
-
Doyle Research Associates: A Division of 20|20 Research
-
United States
-
Market Research
-
1 - 100 Employee
-
Senior Qualitative Strategist
-
Feb 2010 - May 2016
Moderator and strategist for respected boutique qualitative research firm. Category specialties included automotive, CPG and home improvement. Moderator and strategist for respected boutique qualitative research firm. Category specialties included automotive, CPG and home improvement.
-
-
-
-
Principal/Owner
-
2002 - Mar 2010
Independent qualitative research consultant. Significant expertise in business to business research. Category specialization in high tech and home improvement/building. Independent qualitative research consultant. Significant expertise in business to business research. Category specialization in high tech and home improvement/building.
-
-
-
morpace
-
United Kingdom
-
Market Research
-
Vice President
-
1996 - 2002
Sold and managed a research practice with annual revenue of $1 million. Clients included BellSouth, Nokia and UPS. Directed qualitative and quantitative research projects including customer satisfaction, segmentation, ad hoc studies, and focus groups. Sold and managed a research practice with annual revenue of $1 million. Clients included BellSouth, Nokia and UPS. Directed qualitative and quantitative research projects including customer satisfaction, segmentation, ad hoc studies, and focus groups.
-
-
-
CFI Group
-
United States
-
Business Consulting and Services
-
1 - 100 Employee
-
Program Director
-
1992 - 1996
Directed a comprehensive customer satisfaction quarterly measurement program for the firm’s largest account, UPS. Directed a comprehensive customer satisfaction quarterly measurement program for the firm’s largest account, UPS.
-
-
Education
-
1990 - 1992
Indiana University - Kelley School of Business
MBA, Marketing -
1983 - 1987
Bryn Mawr College
B.A., History -
-
Riva and CPSI trained
Community
