Alice Millican
Marketing Manager at Bea's of Bloomsbury- Claim this Profile
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Bio
Experience
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Bea's of Bloomsbury
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United Kingdom
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Hospitality
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1 - 100 Employee
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Marketing Manager
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Oct 2018 - Present
The role; Build and Implement a brand-wide marketing strategy focused on driving trade and loyalty, and analyse product sales data with shop performance insights to develop store-level promotions and campaigns driving awareness and loyalty through all marketing channels.Responsibilities include;• Managing Product and menu launches, new store openings and events from concept to implementation• Responsible for all in-store POS, from briefing designers to collateral display in store. • Manage and optimise loyalty schemes across all brands, optimizing the use of customer data for targeted marketing. • Advance underperforming shops through the development of sales driving Initiatives with Clear targets and timelines through the research of competition and local opportunities and analysing strengths and weaknesses. • Lead New Shop Openings from a marketing perspective, ensuring the shops hit forecast sales – Researching competition and local opportunities to develop and implement shop specific campaigns.• Implementing all store level activations, inclusive of social media and digital initiatives. Report on individual campaign successes with weekly course corrections and produce monthly reports demonstrating the impact of all marketing initiatives from a brand-wide perspective.
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Department Of Coffee and Social Affairs
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United Kingdom
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Hospitality
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1 - 100 Employee
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Local Marketing Manager
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Aug 2018 - Present
This Role focused on Local Shop Specific Campaigns, Product Launches and New Site Openings.Responsibilities include; • The Management of marketing campaigns and product launches.• Identifying innovative and creative solutions on both individual shop and company-wide levels. • Creating social media content and Implementing social media strategies in line with marketing and brand strategy, alongside providing summary reports on all campaign impacts and initiative successes.
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Mental Health Foundation
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United Kingdom
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Non-profit Organizations
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100 - 200 Employee
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Communications Lead
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Oct 2017 - Mar 2018
This voluntary role supported communications work on charity’s eMEN project It primarily involved the management of the project’s social media strategy in both researching and scheduling updates and analysing the effectiveness and reach of such posts.Key Responsibilities included; Actively researching current trends and developments within e-mental health, Communicating between international departments and assisting with marketing activities Updating and developing the project’s website and assist with the creation of website materials. While working here I developed skills in tactical execution and attention to detail when managing and scheduling social media updates developing an understanding of how content works on the social web. In addition to skills in communicating interculturally and understanding the differences between public and professional communications, and excellent time-keeping and task management working both individually and in a team.Placement Evaluation from the Senior Communications Officer; "Alice was an excellent placement student who fitted in well with the team. She completed all tasks very efficiently and to a high standard. She was also quick to learn new skills and put them into practice."
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Mosaic Pub and Dining
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United Kingdom
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Hospitality
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1 - 100 Employee
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Waitress
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Aug 2017 - Dec 2017
This was a Waitress/ Barmaid position at an authentic Italian pizzeria. The role's responsibilities involved; extensively learning and understanding the dinner menu with it's speciality Italian ingredients and the potential allergens while maintaining a good image for the restaurant maintaining an enthusiastic and friendly demeanour, and working well as a team and individually to create a pleasant environment for customers. This was a Waitress/ Barmaid position at an authentic Italian pizzeria. The role's responsibilities involved; extensively learning and understanding the dinner menu with it's speciality Italian ingredients and the potential allergens while maintaining a good image for the restaurant maintaining an enthusiastic and friendly demeanour, and working well as a team and individually to create a pleasant environment for customers.
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Cocktail Waitress
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Aug 2015 - Aug 2017
This role involved working on a 'pop up' cocktail bar for a local drink company during Carnival Week. The role's responsibilities included; Learning and understanding each original cocktail recipe and contributing to the creative development of new drink combinations, working in the gin lab on the production line and packaging new products for sale, and assisting in the running of the company’s charity tasting event. While working here I developed skills in customer communication, attention to detail, and working efficiently at a quick pace while maintaining a friendly and approachable manner.
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Unitemps
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United Kingdom
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Staffing and Recruiting
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200 - 300 Employee
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Student Ambassador
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Jun 2017 - Jun 2017
This role was created to promote my course of study and assist with the general running of the Open Day. Responsibilities included; greeting attendees; talking to prospective students and their families, discussing my experiences as a student at the university, and advising prospective students about possibilities and opportunities within the university. This developed excellent communication skills and understanding of the course, confidence when talking to members of the public in a friendly, reliable and approachable manner.
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Elior UK
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United Kingdom
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Food & Beverages
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500 - 600 Employee
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Hospitality Assistant
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Jan 2016 - May 2017
This role was generally based in food service within a university library café. It regularly involves face-to-face customer service and occasionally required waitressing at high profile events for the university. The role's responsibilities included; preparing and managing hospitality events, hot food service customers, training new staff, and working busy night events for the Students Union (such as the end of year ‘Summer Ball’). While working here I developed skills in task management, excellent customer service, and in team leadership (managing smaller teams during large events).
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Play Supervisor
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Jun 2015 - Dec 2015
Monsters LTD is a busy soft play area and cafe. The role mainly involved working with families and children to supervise safe play. Key responsibilities included; preparing and running birthday parties from start to finish, taking appointment bookings over the phone and managing the team, particularly during busy school holidays. This developed skills in customer communications job prioritising when running birthday parties alongside regular customer services and working as an independent cook (basic level); understanding health and safety guidelines and development in time management skills.
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Unitemps
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United Kingdom
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Staffing and Recruiting
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200 - 300 Employee
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Student Arival Guide
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Sep 2015 - Sep 2015
During the first 1-2 weeks of September, I volunteered in a scheme called ‘welcome crew’ assisting new students and their families when moving into the university accommodation and helping them settle into living away from home. The role additionally involved assisting in the preparing of and leading ‘welcome’ events – in both setting up the events, sharing the events on social media, visiting accommodations inviting students to the events along with attending the events as a ‘friendly face’. This enhanced skills in communicating in a friendly and knowledgeable manner ad developed experience in events planning and running
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The Cock Inn
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United Kingdom
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Hospitality
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1 - 100 Employee
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Bar Staff
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May 2015 - Sep 2015
This role involved; serving alcohol and the legal and safety guidelines which accompany this, working at live music events where the bar would be busy, and communicating to customers in a friendly and helpful manner. This developed skills in communication, teamwork and working in a fast-paced environment. This role involved; serving alcohol and the legal and safety guidelines which accompany this, working at live music events where the bar would be busy, and communicating to customers in a friendly and helpful manner. This developed skills in communication, teamwork and working in a fast-paced environment.
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The White Horse Inn
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Food & Beverages
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1 - 100 Employee
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Waitress/ Bar Staff
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May 2015 - Jun 2015
The role primarily involved independently managing a restaurant; taking bookings, processing orders and communicating with kitchen staff. this developed skills in task management and customer communications. The role primarily involved independently managing a restaurant; taking bookings, processing orders and communicating with kitchen staff. this developed skills in task management and customer communications.
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Next Management
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Entertainment Providers
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500 - 600 Employee
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Apprentice Sales Consultant
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Sep 2013 - Sep 2014
This was an Intermediate Level Apprenticeship in Retail (Specialist), completed alongside full-time work. Alongside this, the role primarily involved creating a positive shopping experience for customers. It increased my business awareness and an understanding of flexibility and positivity in interpersonal communication. The topics studied included;- Security and loss prevention- Retail customer law- Maintaining health and safety in retail- How individuals and teams contribute to the effectiveness of a retail team- The retail selling process- Customer service in the retail sector- Dealing with customer complaints- Assisting customers in purchases- Visual merchandising to promote sales- Processing customer orders and returned goods.
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Barista
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Jun 2009 - Sep 2014
This part-time role varied from waiting on tables, creating drinks, preparing food,handling money and keeping the premises clean and tidy. I developed skills workingas part of a team and in team management developing excellent social skills. This part-time role varied from waiting on tables, creating drinks, preparing food,handling money and keeping the premises clean and tidy. I developed skills workingas part of a team and in team management developing excellent social skills.
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Education
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Canterbury Christ Church University
Bachelor's degree, English Language and Communication -
Hartismere VI College
A Level, Health & Social Care (B), English Language & Literature (C), and Pilosophy & Ethics (D) -
Hartismere Academy
GCSE, 11 A*-B, Including English (A*), Maths (B)