Alice Lough

Marketing Executive at EQ Investors
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Location
London, England, United Kingdom, GB

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Ryan Broadfoot

I managed Alice at MyVoucherCodes (Future PLC) for nearly 3 and half years. Alice brought so much to my team, and it was a sad day when she decided to move on. I would work with her again in a heartbeat because of her dedication and ability to stay positive in all scenarios. The great thing about Alice is her lack of ego. She is a genuinely nice person who cares about others just as much as she does about herself. Alice's design skills and general work ethic are incredibly high, so I have no doubts she will flourish at whatever she turns her hands to in Future. Put simply, one of the finest colleagues I have had the pleasure to work with!

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Credentials

  • Advertising on Instagram (2020)
    LinkedIn
    Oct, 2021
    - Sep, 2024
  • Digital Marketing
    FutureLearn
    Oct, 2021
    - Sep, 2024

Experience

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Marketing Executive
      • Oct 2021 - Present

      • Liaising between marketing and investment teams to execute projects to completion.• Preparation and collation of materials for presentation pitches and webinars.• Supporting the sustainable investing team (and the wider investment team when necessary) with event organisation such as webinars, seminars, road shows, conferences and private functions -internally and externally.• Producing communications material for internal and external purposes.• Writing engaging copy for blogs, emails and web pages.• Managing marketing campaigns and tracking activity onto internal CRM system.• Proactively offers ideas for content, promotions, social media and other initiatives.• Managing external copy with strategic partners.• Creating weekly email communications and social content.

    • Internet Publishing
    • Digital Content Designer
      • Jun 2018 - Oct 2021

      • Looking after all aspects of the website visually. • Responsible for creating & posting day-to-day digital content across platforms. • Advertising: building and implementing digital campaigns according to briefs using the Adobe creative suite.• Scheduling content for the website using the CMS.• Organising the content manager inbox. • Engagement: Using keywords according to the brand I'm working with for optimisation.• Working closely with the partnerships team to ensure the right execution for their clients. • Helping different departments across the company on projects & happy to do it. • Add promotions and update logos.• Editing creative copy and links.

    • United Kingdom
    • Human Resources Services
    • 200 - 300 Employee
    • Campaign Administrator
      • Sep 2017 - Jan 2018

      • Carry out daily screening activity on application forms and progress candidates in line with process• Ensure an in-depth understanding of live roles, conducting research where necessary, in order to be clear on ‘what good looks like’ for each role. • Manage candidate pipelines via an online Applicant Tracking System (ATS) effectively to ensure maximisation across all live roles• Review all reasonable adjustment requirements• Ensure continual monitoring of ‘on hold’ and ‘talent pool’ status candidates to provide a positive candidate experience and a viable candidate pipeline to our client• Ensure all relevant documents are completed, in line with client reporting requirements• Conduct telephone interviews and assess candidates against pre-determined and agreed criteria and progress candidates in line with process• Work closely with the Campaign Co-ordinator and other Campaign Administrators to proactively flag, and provide solutions for, potential delivery challenges and candidate queries • Understand all process stages and support in these areas when required • Invite internal and external candidates to complete online tests, and monitor results• Review and respond to candidate queries• Take calls from candidates via the candidate customer service line• Work collectively as a team to ensure that internal and external deadlines are met• Undertake any other activities deemed necessary as and when required• Regularly spot check your own work to ensure quality of approach• Ensure all candidate documentation on the ATS is robust and clear

    • United Kingdom
    • Restaurants
    • 300 - 400 Employee
    • Marketing Team Support
      • May 2017 - Jun 2017

      • To monitor all online mailboxes and respond to customers. • Using MarketForce to log any complaints to the restaurant area managers. • Answering/Transferring and giving customer advice over the phone. • Logging and ordering online vouchers for customers. • Assisting area managers who need help and providing information. • Supporting the marketing team with ad-hoc duties, research, filing, converting figures, making concepts, menu changes, mood boards, viewing weekly sales report and producing power point presentations with members of staff. • Learning how the team goes from concept to visuals to campaign to print and analysing the effect on target audience. • Responding and reposting customer queries on social media (Facebook and Twitter) while bringing to attention any good promotional material customers are circling.

    • United Kingdom
    • Pharmaceutical Manufacturing
    • Social Media Marketing
      • Jun 2016 - Aug 2016

      • Building and developing a full profile for my clients company on the relevant social media to reach the products target audience. • Working across multiple channels including, but not limited to, -Facebook-Twitter-WordPress-Snapchat-Instagram-LinkedIn-Blogger • Being the brand guardian and ensuring consistency across all media relevant to my client. • Sourcing and writing content to a high standard to represent the nature of the company. • Engaging with customers to provide help, resolve complaints and build relationships. • Designer of various advertising including leaflets, catalogues, press releases, posters, PDFs, technical specifications sheets and similar documentation. • Editing my clients own pictures and documents via Photoshop. • Maintenance of company websites, including the adding media, blogs, images etc. • Managing, growing and developing communities for the brand. • Co-ordinating and organising key brand information. • Reporting any trends on social channels relating to my client by analysing the social media data/metrics and monitoring the daily activity rate and what changes might improve popularity.

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