Alice Hellawell
Marketing Director at Savencia Fromage & Dairy Benelux- Claim this Profile
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French Native or bilingual proficiency
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English Full professional proficiency
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Dutch Professional working proficiency
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Spanish Elementary proficiency
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Bio
Marie Nguyen
As assistant for the Designer Brands team, Alice has trained me at the beginning of my function. She is very efficient and has a deep knowledge of marketing strategy. She is well-organised and structured in her work and had a very good ability to manage and communicate about the projects that she had been given. Working with her was a real pleasure!
Marie Nguyen
As assistant for the Designer Brands team, Alice has trained me at the beginning of my function. She is very efficient and has a deep knowledge of marketing strategy. She is well-organised and structured in her work and had a very good ability to manage and communicate about the projects that she had been given. Working with her was a real pleasure!
Marie Nguyen
As assistant for the Designer Brands team, Alice has trained me at the beginning of my function. She is very efficient and has a deep knowledge of marketing strategy. She is well-organised and structured in her work and had a very good ability to manage and communicate about the projects that she had been given. Working with her was a real pleasure!
Marie Nguyen
As assistant for the Designer Brands team, Alice has trained me at the beginning of my function. She is very efficient and has a deep knowledge of marketing strategy. She is well-organised and structured in her work and had a very good ability to manage and communicate about the projects that she had been given. Working with her was a real pleasure!
Experience
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Savencia Fromage & Dairy Benelux - Groupe Savencia
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Belgium
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Food Production
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1 - 100 Employee
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Marketing Director
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Aug 2020 - Present
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Group Brand Manager
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Mar 2019 - Aug 2020
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Brand Manager
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Apr 2016 - Mar 2019
- Gestion de plusieurs marques du portefeuille Benelux : Caprice des Dieux, Chaumes, Le Rustique- Gestion complète du marketing mix - Digital : stratégie et gestion quotidienne de la plateforme digitale multimarques www.ilovecheese.be
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Delhaize Belgium
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Belgium
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Retail
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700 & Above Employee
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Category Support Specialist - catégorie Petit Déjeuner
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Jul 2015 - Apr 2016
- Contribution au category management de la catégorie Petit Déjeuner - Gestion du plan promotionnel - Gestion de produit/innovation (marques distributeur) - Collaboration avec les départements Qualité, Packaging, Data et Ordering - Contribution au category management de la catégorie Petit Déjeuner - Gestion du plan promotionnel - Gestion de produit/innovation (marques distributeur) - Collaboration avec les départements Qualité, Packaging, Data et Ordering
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Les Eaux Naya Inc | Naya Waters Inc
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Food and Beverage Manufacturing
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1 - 100 Employee
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Brand Manager
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Nov 2011 - Nov 2014
• Management of 3 brands : strategic positioning, packaging, product launches, promotions, POS, sponsoring • Budget monitoring, KPI’s, competition monitoring, Nielsen analysis • Digital Marketing: online presence management (corporate website and social networks) • Private labels management (packaging development) • Management of 3 brands : strategic positioning, packaging, product launches, promotions, POS, sponsoring • Budget monitoring, KPI’s, competition monitoring, Nielsen analysis • Digital Marketing: online presence management (corporate website and social networks) • Private labels management (packaging development)
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Agence wallonne à l'exportation et aux investissements (AWEX)
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Région de Montréal, Canada
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Commercial Assistant (temporary mission)
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Sep 2011 - Nov 2011
• Market research on behalf of Belgian companies exporting to Canada • Contribution to the organization of an economic mission during the Montreal Digital Summit • Market research on behalf of Belgian companies exporting to Canada • Contribution to the organization of an economic mission during the Montreal Digital Summit
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Product Manager Assistant
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Sep 2010 - Apr 2011
• Perfume brands management (luxury products division) : creative projects to increase brands visibility (POS material production) • Implementation of Marketing strategy: budget allocation, product launches and promotional activities in points of sales • Perfume brands management (luxury products division) : creative projects to increase brands visibility (POS material production) • Implementation of Marketing strategy: budget allocation, product launches and promotional activities in points of sales
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Education
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2018 - 2018
HEC Paris
Marketing Digital -
2005 - 2010
Ichec Brussels Management School
Master's degree in Business Administration - Marketing, Magna Cum Laude -
2009 -
HEC Montréal
Exchange program -
2008 -
Hogeschool voor Economische Studies Amsterdam (HES)
Exchange program
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