Experience

Junkee Media

• Australia
• Online Media
• 1 - 100 Employee

• Editor-in-Chief at Junkee Media

  • Nov 2022 - Present



TRAVLR

• Australia
• Technology, Information and Media
• 1 - 100 Employee

• Content and Editorial Director

  • Jan 2022 - Nov 2022

  - Develop and lead content strategy for TRAVLR’s partnership brands, including Discover Beyond (BBC) 10travlr (Network 10) Concrete Playground Trips (Concrete Playground) and Nick Travel (Nickelodeon) - Lead team of five direct reports and external producers and content creators to deliver content that intrigues and excites audiences and meets commercial objectives - Identify content development opportunities and deliver through to execution; building out branded content campaigns that drive audience growth, ancillary revenue and new commercial partnerships - Drive content engagement, execute resources against targets, and manage budget Show less



MTV Australia

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Editor of MTV.com.au

  • Sep 2019 - Jan 2022

  As editor of MTV.com.au, I curated a digital home for MTV Australia that excited and inspired readers, and drew in a new youth audience. Key responsibilities: - Devised and led content strategy, tone of voice and production across MTV.com.au; supervising and managing all digital content activities to generate audience growth - Recruited and managed team of writers; assigning stories; receiving pitches; mentoring writers towards improvement; editing; publishing; and sharing work across social platforms – ensuring all work complies with brand values, tone of voice and is engaging for young audiences - Secured talent opportunities for MTV Australia to drive audience engagement; with recent interviews including Katy Perry, LANY, Glass Animals, Paris Hilton, BENEE, Banoffee, Baker Boy, Tkay Maidza and many more - Led commercial content integration to drive revenue across MTV.com.au - Acted as brand ambassador for MTV Australia, taking interviews and generating press coverage as a subject matter expert on youth culture Achievements: - Devised and led the creation of MTV Australia’s most successful YouTube video ever uploaded on channel ('Top Punk'd Moments') with 7 million views - Doubled the avg. website dwell time from 2020 to 2021 to 31 minutes, and delivered a global monthly audience of up to 1.15 million (Sept '21) - Generated key PR moments for the brand including features in B&T, Telum Media, Social Diary, The Music Network and an interview in the Fashion Journal - Awarded Paramount's Youth & Entertainment + BET Intl Employee of the Month in December 2020 for the successful new digital strategy for MTV.com.au Show less



Freelance

• Presenter

  • Jun 2018 - Sep 2019

  In June 2018, I was contracted to conceptualise and present a series of short travel films, designed to promote the launch of new products for travel brand, isango!. I filmed 60+ experiences and tours in New York, London, Paris, Singapore, Barcelona, Bangkok, Tokyo, Sydney and Melbourne.I managed pre-production; liaised with collaborators like Singapore Zoo and Urban Adventures; provided content direction; presented each film and wrote the script.

• Writer, Editor and Content Strategist

  • Jan 2015 - Sep 2019

  I was a freelance journalist and writer, interested in social commentary, travel, and design. I contributed to publications including Habitus, Junkee, Grand Designs Australia and home design magazine.I wrote copy for brands – partnerships include work for Hardie Grant Media and sbe – creating content for branded publications, blogs, social media and newsletters.Some projects include: - On-camera presenting, project managing and scriptwriting for 60+ promotional travel films set in the US, Europe, Australia and Asia for travel brand, isango!- Constructing tone of voice strategy and style guide framework for brands including sbe- Proofreading, subediting and writing four issues of national title, Australian Country Homes; working as features editor Show less



isango!

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Content Manager

  • Dec 2015 - Jun 2017

  I worked as a Content Manager for global travel company, isango!. In this role I was responsible for creating and implementing the content strategy and tone of voice for the company. Key responsibilities: - Managing 16+ social media accounts and devising and implementing social content strategy - Editor of digital magazine, The Guidebook. As a project manager from inception, duties ranged from liasing with contributors, proofreading, writing and editing, conceptualising design, and managing PR for the publication - Strategising, writing and coordinating all email marketing campaigns, released biweekly - Producing fun, call-to-action website copy to generate sales and educate and inspire customers on a destination - Collaborating on content initiatives with global stakeholders based in New Delhi and Mallorca - Devising and executing content marketing initiatives with global travel partners, including Disney Show less



Universal Media Co

• Australia
• Media Production
• 1 - 100 Employee

• Editorial Assistant & Online Editor, Australian Country Magazine

  • Dec 2013 - Sep 2015

  Key responsibilities: - Researching and writing features on home design, travel, fashion and beauty for national lifestyle publication, Australian Country, meeting strict editorial deadlines- Conducting interviews with artists and creatives across Australia and sharing their stories through articles published in each issue- Managing and styling on-location photoshoots for fashion and beauty features, working alongside key advertisers including RM Williams, Thomas Cook & UGG Australia- Subbing, proofreading and correcting material during all stages of the production process - Researching, compiling, writing and delivering the monthly newsletter- Managing the Australian Country website including regular post updates and directing the website redesign in 2014- Managing all social media accounts including Facebook, Instagram and Pinterest for the magazine Show less

• Editor of Paper Pocket Diaries and Calendars

  • Nov 2013 - May 2015

  I was an editor for Paper Pocket in 2014 and 2015, curating and producing 10 diaries and calendars sold in newsagents across Australia. Popular titles include the Australian Country Diary 2015 & 2016, Australian Country Cooks Diary 2015 & 2016, and the Back in the Day Diary 2016. Key responsibilities:- Researching and writing editorial for the diaries- Liaising with photographers and sourcing photography- Liaising with the Associate Publisher- Overseeing design - Proofreading and subediting Show less