Alice Faggi

Director of Sales & Marketing at Curaytor
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Contact Information
us****@****om
(386) 825-5501
Location
Carlsbad, California, United States, US

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Matt Patterson

Alice was my Director of Sales & Marketing at Curaytor. She was an incredible help and support to the team. She is a skilled marketer, has a lot of sales and technical acumen and has the heart and soul of a born PR person. Whenever I needed help from a product, pricing, strategic or even an emotional perspective, Alice was always there and willing to dig in and find the right path. She is a true utility player who can be tossed into any situation and find the way forward. AAAAA (All and all, Alice is an asset!)

Jimmy Mackin

Alice is an exceptional leader, possessing the rare ability to seamlessly integrate strategic thinking with tactical execution. Her intelligence, problem-solving skills, positive attitude, and commitment to personal development serve as a source of inspiration for those around her. As our Director of Marketing, she led the charge in driving significant growth for our company, including a 500,000 increase in website visitors, growth in our social media following, and the generation of thousands of MQLs to support our sales team. Additionally, Alice's leadership style is marked by her unwavering commitment to the professional advancement of her team members. She possesses the unique combination of skills, drive and passion that is required to lead an organization to success.

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Credentials

  • Certified Content Marketing Specialist
    DigitalMarketer
    Aug, 2020
    - Sep, 2024
  • Email Marketing Certified
    HubSpot
    Dec, 2020
    - Sep, 2024
  • Client Management
    HubSpot
    Dec, 2020
    - Sep, 2024
  • Inbound Certified
    HubSpot Academy
    Dec, 2019
    - Sep, 2024
  • Content Marketing Certified
    HubSpot Academy
    Jul, 2020
    - Sep, 2024
  • Client Management
    HubSpot Academy
    Dec, 2019
    - Sep, 2024
  • Delivering Client Success
    HubSpot Academy
    Dec, 2019
    - Sep, 2024
  • Hubspot Marketing Software
    HubSpot Academy
    Dec, 2019
    - Sep, 2024
  • Selling Sales Services
    HubSpot Academy
    Dec, 2019
    - Sep, 2024
  • Inbound Certified
    HubSpot
  • Marketing Software
    HubSpot

Experience

  • Curaytor
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Sales & Marketing
      • May 2023 - Present

      Strategic Leadership: Develop and execute engaging marketing strategies, achieving demand generation KPIs while guiding a high-performing team to enhance brand awareness and sales pipeline growth.Innovative Approach: Contributed to a 6.8 million dollar increase in influenced revenue through an aggressive email marketing strategy.Website Enhancement: Oversaw successful website development and migration, driving market share and content growth via Webflow.Resource Optimization: Implemented processes to maximize marketing programs, streamline communication, and leverage assets effectively.Revenue Growth: Created a customer referral program to enhance the customer experience and expand revenue opportunities. Channel Partnership: Lead and develop channel partnerships to build additional revenue channels. Built Curaytor's presence in the Tom Ferry International Advantage Partner program, including digital assets and trade show participation. Full-Funnel Growth: Led multi-channel marketing campaigns, optimized HubSpot CRM marketing automation, and mentored inside sales teams, resulting in over 25% conversion rate improvement. Show less

    • Director of Marketing
      • Sep 2021 - Jun 2023

      Optimized demand generation campaigns and led nurturing processes through email marketing, content, and social channels. Those campaigns influenced over $9M in revenue in 2022. Oversaw the overall marketing function in a fast-paced environment to:Build and manage a rich funnel that builds brand awareness and attracts a qualified audience (including blog posts, case studies, guides, emails, infographics, etc.). Architect and execute paid media campaigns on Google, Meta, and LinkedIn to drive growth and engagement throughout the full funnel. Create, manage, and execute multi-channel marketing campaigns leveraging social, inbound, email, and SEO to drive acquisition. Continuously grow our database with sales and marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead-generation content. Continuously hitting quarterly demand generation goals. Established closed-loop analytics with sales to understand how our inbound marketing activity turns into customers and continually identified efficiencies and opportunities for growth. Show less

  • Digitopia Agency
    • Egypt
    • Marketing Services
    • 1 - 100 Employee
    • Director of Content
      • Dec 2018 - Sep 2021

      Strategic Content Development: Led day-to-day success for clients, creating content marketing strategies aligned with digital marketing goals. Engagement Enhancement: Developed innovative content strategies leveraging the Digitopia Methodology, driving engagement and lead generation. Process Improvement: Established internal processes, managed resources, and tracked KPIs to maximize campaign conversions and ROI. Cross-Industry Collaboration: Collaborated with executives, marketing, and sales teams in various B2B, B2C, global, e-commerce, and SaaS industries. Data-Driven Strategy: Utilized HubSpot, Google Analytics, and Google Search Console for data analysis to optimize digital marketing efforts. Show less

  • Eldorado Stone
    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2015 - Jun 2017

      Strategic Content Marketing: Directed digital marketing program initiatives, including website, blog, and social media, driving adoption and lead generation for B2C and B2B channels. Effective Advertising: Managed online and traditional media advertising, led campaign creative development, and exceeded online sales goals through Google AdWords campaigns. Multifaceted Leadership: Led cross-functional teams in redesigning eldoradostone.com, launching an e-commerce initiative, and managing trade show initiatives. Creative Strategy: Integrated competitive content marketing, lead generation, blog development, and email nurturing campaigns, enhancing engagement for diverse audiences. Show less

  • Sony Electronics
    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Communications Manager, Brand Experience
      • Sep 2012 - May 2014

      Strategic Campaign Oversight: Led campaigns for Sony Retail stores, Sony Pictures, and Sony Electronics, managing creative development process and ensuring consistent messaging across touchpoints. Effective Collaboration: Liaised with consumer touchpoints, managed production processes, and created promotional programs that enhanced brand perception and drove demand. Influential Leadership: Collaborated with cross-functional teams to influence marketing programs, ensuring alignment with creative, business, and Marcom strategies. Financial Accountability: Managed budgets and resources for creative materials and promotional programs, achieving financial goals. Show less

  • Daymon Worldwide
    • Norway
    • 1 - 100 Employee
    • Account Executive - Triple Point
      • Apr 2010 - Dec 2011

      Managed a multimillion dollar account with a team of 30 in house employees and 1000+ associates nationwide responsible for executing over 12,000 events annually. Streamlined operations and implemented strategy that cut expenses by $80,000 while doubling event volume in the first year with the company. Implemented call center strategy that increased productivity by 50% and reduced turnover. Communicate status of each project to appropriate internal and external clients. Develop project plans and strategy while continuously monitoring program execution, performance and objections. Show less

  • Brad Keselowski Racing
    • Director of PR and Sponsorships
      • Aug 2008 - Jan 2009

      Developed and managed public relations strategy for ARCA and Camping World Truck series team. Developed marketing materials, website content and sponsorship packages. Successfully secured sponsorship for truck series team in the first two months of employment. Developed and managed public relations strategy for ARCA and Camping World Truck series team. Developed marketing materials, website content and sponsorship packages. Successfully secured sponsorship for truck series team in the first two months of employment.

  • Samsung
    • Cameroon
    • Information Technology & Services
    • 1 - 100 Employee
    • Assistant Manager, Marketing Communications
      • Aug 2007 - Aug 2008

      Managed overall PR strategy for the Information Technology Division. Oversaw public relations agency in all aspects of their relationship with Samsung including day to day operations, annual PR plan strategy and implementation, collateral development and special events. Acted as liaison between agency and product managers to ensure proper product information is conveyed to the media and in supporting materials. Provided creative input and support in development of press conferences and product launch events and strategy. Overall development of case studies and white papers. Oversaw International press tour to Samsung headquarters in Seoul, South Korea. Secured top tier media and developed communiqués and strategy surrounding the event. Managed 5 trade shows in the first quarter including booth development, sponsorships, implementation and PR activities. Increased impressions and ad value by 10% in the second half of 2007 and on target to repeat that in the first half of 2008. Show less

  • Bob Bondurant School of High Performance Driving
    • PR and Advertising Manager
      • 2005 - 2007

      Oversaw all aspects of marketing including media interviews, personal appearances, autograph sessions and press releases for the Bob Bondurant Racing School, a $9 million company with 70 employees, known as the “Harvard of Racing Schools.” Researched emergent media trends and developed/implemented effective public relations and advertising initiatives, consistently within budget objectives. Managed and executed all media buys for over 70 publications and television networks. Acted as liaison between outside vendors, agencies, media outlets, focus groups and production staff to create innovative marketing projects, and develop next generation products. Interview journalists with a constant focus on clearly communicating desired marketing messages and ensuring accurate and most positive representation of the company. Launched PR and Advertising Plan to map overall annual departmental objectives. Supervised and motivated 3 team members. Show less

Education

  • Arizona State University
    ASU Leadership Institute
    2021 - 2022
  • Arizona State University - Walter Cronkite School of Journalism and Mass Communication
    Bachelor's degree, Broadcast Journalism
    1994 - 1999

Community

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