Head Of Communications and Strategy

• Jun 2020 - Present

PR Executive

• May 2019 - Jan 2021

Sephora, a division of LVMH – Moët Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. - Ensuring that Sephora has top share of voice in traditional print PR, mainstream digital media and KOL social channels - Increasing awareness of brands and products available at Sephora and continuing to build our image as Australia's most loved beauty retailer - Using corporate PR to enhance our local company profile - Building profiles of selected Sephora team members - Building strong relationships with both, online, traditional media and KOLs - Managing external PR Agencies across Australia and New Zealand - Monitoring all external and internal communications in relation to Sephora Australia and New Zealand - Experienced in PR crisis management - Execution of large scale eventing including Maxinstitute, Press Day Eventing and animation focused eventing - Develop 360 degree marketing plans to maximise franchise and category performance through launches, assortment, sampling, social media content, communications rollout and influencer partnerships - Monthly and quarterly reporting on activations, press tracking and adhoc campaigns - Provide market insights and competitor launches to regional and global teams - Manage PR and eventing budgets - Understand global strategies, tools and content applicable for Australia & NZ

Senior Account Executive

• Jan 2016 - Jun 2020

Client/Project work includes: - Prada - Miu Miu - Ancient Greek Sandals - Bec + Bridge - Karen Walker - Levi's - Marimekko - Veja - Trenery Client/Project work includes: - Prada - Miu Miu - Ancient Greek Sandals - Bec + Bridge - Karen Walker - Levi's - Marimekko - Veja - Trenery

Administration Assistant

• Jan 2014 - Jan 2016

- Office Administration ‐ Archiving and scanning of documents along with the preservation and filing of sensitive papers. Organize archival records and develop classification systems to facilitate access to archival materials. - Provide reference services and assistance for users needing archival materials. - Create and maintain accessible, retrievable computer archives and databases, incorporating current advances in electronic information storage technology. - Code, classify, and catalogue books, publications, films, audiovisual aids, and other library materials based on subject matter or standard library classification systems. - Locate unusual or unique information in response to specific requests. - Explain the use of library facilities, resources, equipment, and services, and provide information about library policies. - Organize collections of books, publications, documents, audiovisual aids, and other reference materials for convenient access.

Crew Member

• Dec 2012 - Jan 2014

- Provide exemplary customer satisfaction. - Stock control. - The motivation of staff. - Crew member of the month (January 2015) Recipient of Best Performer 2012 (Most Dedicated). - Provide exemplary customer satisfaction. - Stock control. - The motivation of staff. - Crew member of the month (January 2015) Recipient of Best Performer 2012 (Most Dedicated).