Experience

AlfaStrakhovanie

• Insurance
• 200 - 300 Employee

• Head Of Marketing (Medicine BU)

  • Apr 2019 - Present



Medical centers chain LECHY (INVITRO group)

• Commercial Director

  • Nov 2015 - Jul 2018

  Moscow, Russian Federation Managing marketing (3 persons), franchising department (3 persons), commercial projects. Building and fine-tuning system of working (structure of working, planning and reporting, KPI, efficiency evaluating). Implementing internet marketing as business-forming basis. Developed: marketing strategy, operation plan. Promo actions system is implemented. Result: medical centers turnover increased by 30% to the last year, web site visitors increased more than 3 times (key role of the… Show more Managing marketing (3 persons), franchising department (3 persons), commercial projects. Building and fine-tuning system of working (structure of working, planning and reporting, KPI, efficiency evaluating). Implementing internet marketing as business-forming basis. Developed: marketing strategy, operation plan. Promo actions system is implemented. Result: medical centers turnover increased by 30% to the last year, web site visitors increased more than 3 times (key role of the web site to be lead generator). New franchising contract is developed, royalty payment system is changed (from % to fix, from post-payment to pre-payment). Result: all franchise partners (no loss) are switched to new contract and royalty system,that increase royalty turnover 2 times; 17 new medical centers are opened. Show less



A&D RUS

• Russian Federation
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing director

  • Nov 2012 - Nov 2015

  Moscow, Russian Federation Managing the department of 8 persons. Building marketing system from scratch (structure, business-processes, relations with other departments, analytics). Developing new devices (some successful launches are realized). Built up the system of formats and coaching for regions in order to realize advertising and promo activities locally (the Company doesn’t use media, almost all promo budget is allocated to regions). New advertising concepts and art-work are developed. Result:… Show more Managing the department of 8 persons. Building marketing system from scratch (structure, business-processes, relations with other departments, analytics). Developing new devices (some successful launches are realized). Built up the system of formats and coaching for regions in order to realize advertising and promo activities locally (the Company doesn’t use media, almost all promo budget is allocated to regions). New advertising concepts and art-work are developed. Result: plans of sales and profit are fulfilled, market share on key categories is rising up, occupied the 1st place on the market (market share) in strategic segments. Show less



Omega bittner (Belgium pharmaceutical company; brands Aflubin, Gentos, Remens, Bittner Balsam etc)

• Marketing&Sales director

  • Jan 2010 - Sep 2011

  Moscow, Russian Federation Managing the departments: Marketing (9 persons), Sales and Logistics (3 persons), Pharmacy Chains (6 persons) Building and fine-tuning system of working (structure of working, planning and reporting), building financial control, actions efficiency evaluating. Building and implementing system of analyses, brand-plans, motivating programs. Result: sales increasing in Units (not just in money) 20% up (after several years of decining), media-planning efficiency increasing (more GRP… Show more Managing the departments: Marketing (9 persons), Sales and Logistics (3 persons), Pharmacy Chains (6 persons) Building and fine-tuning system of working (structure of working, planning and reporting), building financial control, actions efficiency evaluating. Building and implementing system of analyses, brand-plans, motivating programs. Result: sales increasing in Units (not just in money) 20% up (after several years of decining), media-planning efficiency increasing (more GRP for the same money), achieving planned sales result during motivation programs. Widening collaborations with distributors: analyses, regular contacts, promos, developing middle distributors. Result: sales increasing of middle distributors, decreasing the stocks of big distributors, efficient debts collection. Widening working with pharmacy chains all over Russia (including regional chains), efficient collaboration between regional branches of distributors and retail. Result: plans fulfilling due to target purchases of retail, distribution increasing for key products up to 80%, for new products from 15% up to 60%. Show less



Dom.ru (new start-up project from the owner of real estate agency Domostroy)

• Marketing Director

  • May 2007 - May 2009

  Moscow, Russian Federation Managing the department of 5 persons Building the project from scratch (the company started in April 2007). Created the strategic basis for Dom.ru brand from scratch (agencies chain, Internet portal), starting from brand-architecture, logo and brand style up to launch strategy and creative concepts. For franchise agencies chain: written “fransh-book”, business-processes, standards of work, technologies. Re-organized 5 Domostroy offices in Moscow (refit, branding, standards… Show more Managing the department of 5 persons Building the project from scratch (the company started in April 2007). Created the strategic basis for Dom.ru brand from scratch (agencies chain, Internet portal), starting from brand-architecture, logo and brand style up to launch strategy and creative concepts. For franchise agencies chain: written “fransh-book”, business-processes, standards of work, technologies. Re-organized 5 Domostroy offices in Moscow (refit, branding, standards, trainings for staff). Built regional chain, organized franchise sales, realized advertising campaign for franchise sales. Realized base PR support (formed the pool of loyal journalists, formed company image, 80 publications per month on average). Result is 80% sales plan is completed due to advertising campaign. Show less



Sagmel (American pharmaceutical company; brands Nazol, Relief, Theraflex, Jungle, Calcemin)

• Marketing&Sales director

  • Apr 2005 - May 2007

  Moscow, Russian Federation Managing the department of 8 persons (marketing) Managing sales field force (more than 200 persons) Marketing management Created marketing system in the company (planning, managing brands portfolio – 13 brands, 5 key brands, about 60 SKU, marketing systems and formats, efficiency evaluating, staff motivating). Organized day by day marketing working (communications and promos within the strategy and year plan, sales support, evaluating, controlling). Re-oriented marketing mix;… Show more Managing the department of 8 persons (marketing) Managing sales field force (more than 200 persons) Marketing management Created marketing system in the company (planning, managing brands portfolio – 13 brands, 5 key brands, about 60 SKU, marketing systems and formats, efficiency evaluating, staff motivating). Organized day by day marketing working (communications and promos within the strategy and year plan, sales support, evaluating, controlling). Re-oriented marketing mix; developed and realized new creative concepts. Created and realized new marketing directions (trade marketing, PR, chains development, created totally new vs competitors concept of medical promotion, created totally new system of promo for distributors). Results: 60% sales increasing vs last year; dramatical increasing market shares for some brands; company entered top-30 OTC-companies. During my managing sales department we did the plan (and didn’t fulfill before). Improved sales management system; realized reporting system for sales; improved information flow, operative sales evaluating. Show less



Omsky Bacon

• Marketing Director

  • Feb 2004 - Apr 2005

  Omsk Region, Russian Federation “Omsky Bacon” is the biggest agricultural company in Russia, including 2 meat manufacturing factories, bird manufacturing and milk line; the company is the part of “Prodo-group”. Marketing director (relocation) Managing the department of 9 persons Organized marketing department; fixed targets and functionality; organized day by day work; developed contacts with production. Structured assortment matrix (more than 500 SKU) – tastes, recipes, volumes, pack… Show more “Omsky Bacon” is the biggest agricultural company in Russia, including 2 meat manufacturing factories, bird manufacturing and milk line; the company is the part of “Prodo-group”. Marketing director (relocation) Managing the department of 9 persons Organized marketing department; fixed targets and functionality; organized day by day work; developed contacts with production. Structured assortment matrix (more than 500 SKU) – tastes, recipes, volumes, pack, merchandising. Developed and realized invest projects; developed and implemented 3-years strategy; developed and realized new art-work. Results: GM plan is over-fulfilled by 5% per month; business-plan oriented on 13% increase is over-fulfilled while the market is going down. Show less



“Lebedyansky” Plc.

• Brand manager of baby food

  • Jun 2003 - Feb 2004

  Moscow, Russian Federation Strategy developing, positioning, launch of 23 new products. Developed and launched totally new product category – juices for pregnant women. Results: sales increasing by 25% in 2004 vs 2003; GM increasing by 15%.



Ferrero

• Brand manager (Tic Tac + Nutella, Duplo, Fiesta, Fazer biscuits + experimental products)

  • Mar 2000 - Jun 2003

  Moscow, Russian Federation Managed 1 assistant. Results: continues Tic Tac sales increasing (80% for 2 years); experimental projects development.