Alice Besson

Traffic Manager at SunVolt
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Contact Information
us****@****om
(386) 825-5501
Location
Montpellier, Occitanie, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Espagnol Elementary proficiency

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Bio

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Credentials

  • Certification Google Analytics Individual Qualification
    Google
    Mar, 2022
    - Nov, 2024

Experience

    • France
    • Services for Renewable Energy
    • 1 - 100 Employee
    • Traffic Manager
      • Apr 2023 - Present

    • France
    • Design Services
    • 1 - 100 Employee
    • Chargée de webmarketing
      • Dec 2020 - May 2023

      Spécialisation dans le domaine du webmarketing : • Conseils en stratégie webmarketing global • Management d’équipe et formation client • Pilotage projets : gestion de projets digitaux de différentes envergures et rédaction d’appels d’offres • Référencement naturel (SEO) : audit technique, veille, recommandations, suivi des KPIs et reporting • Référencement payant (SEA) : pilotage de campagnes (Search , Display, Social, Campagne d’influence) ; tracking, analyse, optimisation, reporting et calcul de ROI • Elaboration de stratégies éditoriales : rédaction et optimisation de contenu • Community management : planification, création des posts et gestion Show less

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Responsable marketing
      • Aug 2018 - Dec 2020

      Business acquisition: -> Working @Elium (since august 2018) x @Emoteev (since September 2019) • Organization of all marketing actions: calendar, budget & reporting • Brand Identity • Marketing Strategic: benchmark and market analysis • In-house marketing content: social media, website, articles, press review, opinion column, video... • Community management • Website + SEO • Paid marketing: Google Ads, Linkedin Ads, Retargeting, Facebook • PR: Press release, sponsoring • B to B events: DMEXCO, Bigboss, Cannes Lions + tech conferences • CRM: Intercom, Mailchimp, Salesforce: BtoB contacts centralization/mailing and e-mailing • Random: goodies, greeting card, business cards… Show less

    • France
    • Telecommunications
    • 700 & Above Employee
    • Chargée de communication interne
      • Jan 2017 - Jul 2017

      • Conduite de projets en communication en coordination avec les différents services de l’entreprise • Développement et suivi d’actions événementielles et assurer la promotion des événements en interne et en externe • Réalisation de supports de communication dans le respect de la charte graphique • Rédaction de contenus et d’actualités sur l'intranet, le réseau social interne, etc. • Réalisation d’une veille mensuelle • Conduite de projets en communication en coordination avec les différents services de l’entreprise • Développement et suivi d’actions événementielles et assurer la promotion des événements en interne et en externe • Réalisation de supports de communication dans le respect de la charte graphique • Rédaction de contenus et d’actualités sur l'intranet, le réseau social interne, etc. • Réalisation d’une veille mensuelle

  • Avenir Performance BioEnergie
    • Région de Montpellier, France
    • Intership in Communication officer
      • Apr 2016 - Aug 2016

      Implementation of the communication strategy - Market analysis and competition - Launch website - Creation of graphics and digital media (posters, flyers, videos) - Animation of social network - In charge of press relations ( press release, interviews) – (…) Implementation of the communication strategy - Market analysis and competition - Launch website - Creation of graphics and digital media (posters, flyers, videos) - Animation of social network - In charge of press relations ( press release, interviews) – (…)

  • Easy Access English
    • Région de Montpellier, France
    • Intership in Marketing & Communication assistant
      • Apr 2015 - Jun 2015

      Mission: Developing services and brand to an B2B and B2C audience. Commercial and institutional communication (print, digital, direct marketing, press release) Editorial Blogging Organize and set up of events Creating graphics and digital media (posters, brochures, teasers) Making calls to request additional information from prospects and customers Welcome customer face to face Street Marketing Other... Mission: Developing services and brand to an B2B and B2C audience. Commercial and institutional communication (print, digital, direct marketing, press release) Editorial Blogging Organize and set up of events Creating graphics and digital media (posters, brochures, teasers) Making calls to request additional information from prospects and customers Welcome customer face to face Street Marketing Other...

  • Tintamar
    • La Rochelle
    • Commercial assistant
      • Apr 2013 - Jun 2013

      Shipment tracking products to its billing Development and monitoring dashboards Customer relationship and business partners Organization and implementation of events (private sale, animation in Galeries Lafayette) Trips' preparation (Show in Singapore, foreign travel) etc. Shipment tracking products to its billing Development and monitoring dashboards Customer relationship and business partners Organization and implementation of events (private sale, animation in Galeries Lafayette) Trips' preparation (Show in Singapore, foreign travel) etc.

Education

  • University of Montpellier (ISEM School of Management)
    Master 2 Marketing Stratégique des Produits et des Marques
    2016 - 2017
  • University of Montpellier (ISEM School of Management)
    • Master’s Degree in Strategic Marketing, Marketing/Communication
    2015 - 2016
  • University of Montpellier (ISEM School of Management)
    Bachelor’s Degree in Marketing and Sales, Marketing / Communication
    2014 - 2015
  • University of Bordeaux
    Bachelor's Degree in Economic strategies and decisions
    2013 - 2014
  • University of La Rochelle
    Technical diploma in marketing techniques
    2011 - 2013

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