Alice Bernardi

Director of International Brand LIcensing at Banijay
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB

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Experience

    • France
    • Media Production
    • 300 - 400 Employee
    • Director of International Brand LIcensing
      • Aug 2016 - Present

      Responsible for building and growing the brand licensing business across all consumer products categories, retail and e-commerce (Hardliness, Softlines, Food & Beverage, Promotions, DTR). Responsible for building and growing the brand licensing business across all consumer products categories, retail and e-commerce (Hardliness, Softlines, Food & Beverage, Promotions, DTR).

    • Manufacturing
    • 1 - 100 Employee
    • Senior Global Brands Manager
      • Feb 2014 - Jul 2016

      To work in-depth with our local offices and VP of Global brands to create outstanding programs for the development and execution of the Jeep lifestyle brand at global level, from marketing to product development and retail execution, according to the guidelines and requirements of the brand owner. To work in-depth with our local offices and VP of Global brands to create outstanding programs for the development and execution of the Jeep lifestyle brand at global level, from marketing to product development and retail execution, according to the guidelines and requirements of the brand owner.

    • United States
    • Entertainment
    • 700 & Above Employee
    • Pan-Euro Senior Licensing Manager
      • Mar 2012 - Jan 2014

      Manage and develop multi-territory licensing programmes across all product categories for the Viacom portfolio. Identify and secure new licensees, meeting with existing European licensees based throughout Europe and work with Regional Cluster teams to jointly develop the Pan-Euro business and ensure that the yearly revenue targets are met. Manage and develop multi-territory licensing programmes across all product categories for the Viacom portfolio. Identify and secure new licensees, meeting with existing European licensees based throughout Europe and work with Regional Cluster teams to jointly develop the Pan-Euro business and ensure that the yearly revenue targets are met.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Category Manager, Toys & Games
      • Jul 2008 - Mar 2012

      Implement and execute strategy for the Toys Licensing category to achieve team financial targets and business objectives and lead Retail Business development for grocers and toy specialists. Implement and execute strategy for the Toys Licensing category to achieve team financial targets and business objectives and lead Retail Business development for grocers and toy specialists.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Category Manager, Toys and Games
      • Sep 2006 - Jun 2008

      Implement the strategy for the UK Toys licensing categories within the context of both the European Toy strategy and UK priorities, to achieve the business aims and objectives. The role includes significant input into range and product/packaging development with the Disney Designers and Licensees and working with key retailers to deliver in-store activities to build brand awareness and more presence for the category.

    • Contracts Supervisor, EMEA Finance
      • Sep 2002 - Aug 2006

    • United Kingdom
    • Musicians
    • 400 - 500 Employee
    • Overseas administrator
      • 2001 - 2002

Education

  • Buckinghamshire New University
    BA, Music Industry Management
    1998 - 2001
  • Liceo Scientifico
    -

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